Xiaomi launches stylish Mi 4 Android phone with flagship specs for just $320

Chinese manufacturer Xiaomi isn't exactly a household name in most parts of the world, but the company has fiercely ambitious plans to change that. Already the world's sixth-largest smartphone vendor, according to Canalys, Xiaomi is catching up with the market leaders quickly, and it will be hoping that its new flagship has a big impact on its international expansion plans. 

The company announced its top-of-the-range Mi 4 smartphone today and there's a lot to like about it. The device - running a customised version of Android known as MIUI - features a quad-core 2.5GHz Qualcomm Snapdragon 801 chipset and 3GB of RAM, along with 16GB and 64GB storage options. 4G LTE support is included, along with 802.11ac Wi-Fi and a generous 3080mAh battery. 

A ring of stainless steel runs around the edge of the device, while up front, there's a 5-inch Full HD (1920x1080px) display and 8MP selfie-cam, while on the back, you'll find a 13MP camera and a changeable cover. There are some rather interesting cover options available too, as Engadget reports, including bamboo, wood, leather, cloth and even 'stone textures'. 

What makes the device even more compelling is its price: it will retail for 1999 CNY ($322 USD) for the 16GB model and 2499 CNY ($403 USD) for the 64GB. Buyers can also opt for a $16 annual insurance fee that covers broken screens and accidental liquid damage.

The low price, flagship specs and customization options may well draw comparisons with the OnePlus One, although Xiaomi won't be following that company's lead in forcing its customers to enter competitions to get 'invites' to buy their device. 

Xiaomi is slowly but surely expanding into new markets across Asia, but it has big plans to continue growing internationally. In April, it spent $3.6m on acquiring the Mi.com domain, as part of its long-term global expansion, setting a new record for the most expensive domain name ever purchased in China. 

Last year, it sold 18.7 million handsets; last quarter, it more than doubled that amount, with 26.11 million sales; and by the end of this year, it expects to have tripled its annual sales to 60 million units, compared with 2013. Earlier this month, the company sold 50,000 of its new Mi Pad tablets in just four minutes

Source: Engadget | images: Xiaomi via Engadget

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I was thinking the same thing. I thought they would have used it in a commercial though, but then realized "me" in Chinese is "Wo", and the phrase "Me too" doesn't exist..... :(

I've dumped long dumped Android, Sammy's G-Nex (verizon) being the last Android phone I purchased.

I'm now on T=Mob and rockin' a Lumia 521...

This seems like a phone I can get behind. Is there a English Language pack on the device?
And will this work on T-Mobile bands?... And if the answer to both questions are yes... well I just may head back to Android.

Showan said,
I've dumped long dumped Android, Sammy's G-Nex (verizon) being the last Android phone I purchased.

I'm now on T=Mob and rockin' a Lumia 521...

This seems like a phone I can get behind. Is there a English Language pack on the device?
And will this work on T-Mobile bands?... And if the answer to both questions are yes... well I just may head back to Android.

The first question I can answer - you can switch the language to English, even on the ones that are sold in China.

singularity0821 said,

The first question I can answer - you can switch the language to English, even on the ones that are sold in China.

This is a good start...

thank you.

Hey I have a Lumia 521 as well, Just bought a OnePlus One though. I saw the XiaoMi Mi3 before but the LTE bands don't work with T-Mobile. Not sure about the Mi4 but make sure to check before purchase! The bands they use in China are different from those here (Although some are the same as AT&T).

I'm just waiting for this brand to explode all over the world. Many aren't even aware of what's going on over in China, toying with nasty Samsungs everywhere.

I'v been using miui on all of my phones since version V2.0 and now v6.0 is on its way. I love it and its getting better and better and more useful with their cloudservice that they offer. What bloatware are you guys talking about? I cant stand Stock android, samsung touch wiz or htc sense versions..

eliaztheone said,
I'v been using miui on all of my phones since version V2.0 and now v6.0 is on its way. I love it and its getting better and better and more useful with their cloudservice that they offer. What bloatware are you guys talking about? I cant stand Stock android, samsung touch wiz or htc sense versions..
Personally, I'm really happy with HTC Sense. I much prefer it over iOS and Windows Phone any day.

Most people on here who complain about Android base their experience on a cheap Chinese units (under $100). You get what you pay for.

I stopped reading the article after 'Chinese manufacturer'.

68k said,
I stopped reading the article after 'Chinese manufacturer'.

You are living in a distant past my friend. Check what some other manufacturers beside Xiaomi like Oppo, One+, Lenovo...are releasing to the phone market then stop the reading :)

68k said,
Personally, I'm really happy with HTC Sense. I much prefer it over iOS and Windows Phone any day.

Most people on here who complain about Android base their experience on a cheap Chinese units (under $100). You get what you pay for.

I stopped reading the article after 'Chinese manufacturer'.

I use to be like that, but after getting a Huawei Ascend Mate2, it changed my mind. Moving up from a Galaxy Note1, this thing kicks butt. Oh, but it doesn't have the latest processor, "only" a 720p screen bla bla bla. Big whoop! It's fast, clear and doesn't lag. And, I get 2-3 days EASILY out of one charge! You can have your 2k screens, locked down to carriers, with their tiny batteries. I'll stick with the "cheap Chinese junk", and put the money I save in the bank.

Part of their globalization effort is making just 'Mi' (as in me, not my) their brand, apparently. Can't complain. You'd have to have a real stick up your butt to take up the sword of teaching the world to read and pronounce Xiao consistently, and I don't need to see Yet Another recurring argument between linguistic purists and it's-right-as-long-as-most-people-say-it-that-way proponents. It's exhausting.

Just look at Nokia.

I have never pronounced the name wrong... But then again I am Chinese.... People can't blame others for pronouncing something wrong, many immigrants pronounce English words wrong as well (however I find people pronouncing Chinese wrong much more often due to the tonal nature of the language).

Rex Xu said,
I have never pronounced the name wrong... But then again I am Chinese.... People can't blame others for pronouncing something wrong, many immigrants pronounce English words wrong as well (however I find people pronouncing Chinese wrong much more often due to the tonal nature of the language).

thats because the internet started out in english, programming languages are in english, most of the games and programs start out in english

people all over the world are forced on english whether they like it or not
russians and chinese are trying to have many things by default on their own language, thus, excluding everyone else from using those services

Biglo said,

Yeah we having the exact same thoughts. Put some vanilla android on there and for the price you really cant complain.


Actually I'm using a normal Android phone with MIUI and guess what , I love it. It has better and smoother IU and animations than Android.

Nirav Panchal said,

Actually I'm using a normal Android phone with MIUI and guess what , I love it. It has better and smoother IU and animations than Android.

That sounds pretty interesting, maybe I need to try and get my hands on one of these devices.

Edited by Roger H., Jul 22 2014, 1:24pm :

Yeah, I remember way back In The Beginning™ of the Android custom ROM scene, before Cyanogenmod begat crapfest which begat crapfest which begat Paranoid Android, MIUI was a very popular framework for a segment of hobbyists to build ROMs around. Apparently because older versions of it were very iOSish? And some people really dug that.

Joshie said,
Yeah, I remember way back In The Beginning™ of the Android custom ROM scene, before Cyanogenmod begat crapfest which begat crapfest which begat Paranoid Android, MIUI was a very popular framework for a segment of hobbyists to build ROMs around. Apparently because older versions of it were very iOSish? And some people really dug that.


Yeah i do remember that, it was very popular and talked about OS that every dev was trying to port to their device.

Well done Xiaomi, if only Your OS wasn't turning in a bloated piece of turd and was kept mean and lean as Your devices.