Yahoo Japan to use Google search

According to Reuters, Yahoo Japan is going to use Google's search technology rather than follow Yahoo Inc who chose to partner with Microsoft for search. Currently Yahoo Japan, the country's largest portal operator uses Yahoo Inc's search technology. Google will control almost all of the search traffic in Japan after the partnership.

Along with search Yahoo Japan will also adopt Google's advertising delivery system and feed its data to Google sites. The deal will severely underscore Microsoft's position in the search market in Japan and possibly other locations as word spreads. "If this Yahoo Japan  and Google partnership works well, other search engine and portal site players all over the world may start adopting Google's technology," said Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management.

Masahiro Inoue, Yahoo Japan President, said that after a thorough investigation they found that Microsoft's search technology was not properly suited for its needs. One of the reasons cited was the sub-par Japanese language search capabilities.

Yahoo Inc owns one-third of Yahoo Japan and though Yahoo Inc made a deal with Microsoft for search they will support Yahoo Japan in their decision to use Google. Yahoo Japan also stated their partnership with Google will not violate any anti-trust regulations in Japan. Yahoo Inc tried to partner with Google for search before they went with Microsoft but the deal was blocked by the US government.

Microsoft was not happy about the announcement by Yahoo Japan to choose Google. They issued a statement saying, "This agreement is even more anti-competitive than Google's deal with Yahoo in the United States and Canada that the Department of Justice found to be illegal. (The) deal would have locked up 90 percent of paid search advertising. This deal gives Google virtually 100 percent of all searches in Japan, both paid and unpaid. It means there will be no search competition in Japan and that Google will end up controlling all personal search information for all Japanese consumers and businesses."

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33 Comments

Commenting is disabled on this article.

I'm not surprised they picked Google. Remember, outside of North America and parts of Europe Bing really is nothing more than a re-branded Live Search.

Bill Gates or who ever runs Microsoft these days was in diapers when Google launched. So you don't have the right to comment about Google copying Microsoft; because it's just plain stupid. The whole concept of searching is copied from Google, with several new features.

MAVEЯiCK ☭ said,
Bill Gates or who ever runs Microsoft these days was in diapers when Google launched. So you don't have the right to comment about Google copying Microsoft; because it's just plain stupid. The whole concept of searching is copied from Google, with several new features.

How old do you think Google is? It was only founded in 1996. The boss of Microsoft is Steve Ballmer, a similar age to Bill Gates so no he wasn't in diapers when Google was founded.

Edited by thealexweb, Jul 28 2010, 3:51pm :

MAVEЯiCK ☭ said,
Bill Gates or who ever runs Microsoft these days was in diapers when Google launched. So you don't have the right to comment about Google copying Microsoft; because it's just plain stupid. The whole concept of searching is copied from Google, with several new features.

Google wasn't even born when MSN Search was around. And yes Google is copying Bing's interface, no matter how much you whine about it.

Glendi said,

Google wasn't even born when MSN Search was around. And yes Google is copying Bing's interface, no matter how much you whine about it.


Except MSN Search didn't use its own search algorithms until 2004. Google got its jump start thanks to...Yahoo, who farmed out its searches to Google for a few years. Yahoo was (and still is) one of the most visited homepages in the world.

MAVEЯiCK ☭ said,
Bill Gates or who ever runs Microsoft these days was in diapers when Google launched.

This might be the biggest fail comment I've ever seen on Neowin.

MAVEЯiCK ☭ said,
Bill Gates or who ever runs Microsoft these days was in diapers when Google launched.

Nominated for most fail in a comment of the year award! Congrats.

Yahoo! Japan is a different entity from Yahoo Inc and SoftBank owns the majority shares. Yahoo Japan was using Google search services earlier before the current system powered by Yahoo Inc. So this is nothing new.

It's pathetic that Yahoo! Japan is selling its soul away since Yahoo! has a 53% market share, but Google has only 38%.

Yahoo! Japan and Yahoo! China are the only region that's out of the global Yahoo! control.

day2die said,

I want to use a search engine that's innovative. All Google has ever done in the past year is copy Bing.

copy??? like what??? care to give an example.

day2die said,

I want to use a search engine that's innovative. All Google has ever done in the past year is copy Bing.

As a search engine, you can innovate as much as you want untill the cows come home, but bing just isin't as good as google for accurate results.

But as Microsoft and Mythbusters have proven you can polish a turd.

GeekTwo said,

As a search engine, you can innovate as much as you want untill the cows come home, but bing just isin't as good as google for accurate results.

But as Microsoft and Mythbusters have proven you can polish a turd.

Depends. 99% of the time Bing gives me exactly what I'm looking for / similar results to Google.

GeekTwo said,

As a search engine, you can innovate as much as you want untill the cows come home, but bing just isin't as good as google for accurate results.

But as Microsoft and Mythbusters have proven you can polish a turd.

Oh yes, Bing is damn accurate for the index it has. Google just has more indexed sites.

still1 said,

copy??? like what??? care to give an example.

Frankly, I must agree with day2die. Wallpapers on the homescreen was inspired from Bing. Sidebar where you can narrow down results in images, maps, news come from Bing. And the latest Google Images looks a hell lot like Bing images.

still1 said,

copy??? like what??? care to give an example.

Are you kidding? All Google has done lately is copy Bing. The latest example is their new image search, a complete ripoff of Bing's. The sidebar in the search results, the backgrounds on the home page, and a lot more. It couldn't be any more blatant that they are copying it.

still1 said,

copy??? like what??? care to give an example.


1. Google is busy copying Bing Images.
2. Google cleaned up its home page graphics to compete with Bing.
3. And added support for Bing-like Wallpaper Photo Backgrounds.
4. Google copied Bing's left-hand side search filters.
5. Google copies Bing Maps Applications
6. Google copies Bing's Wikipedia Integration
7. Google copies Bing's WolframAlpha Integration
8. Google copies Bing's MayoClinic, etc... Medical Sites Integration

Ok, I was kidding for numbers 5 to 8, but I'm sure it's a matter of time before those come true!

thenonhacker said,

<strong>
1. Google is busy copying Bing Images.
2. Google cleaned up its home page graphics to compete with Bing.
3. And added support for Bing-like Wallpaper Photo Backgrounds.
4. Google copied Bing's left-hand side search filters.
5. Google copies Bing Maps Applications
6. Google copies Bing's Wikipedia Integration
7. Google copies Bing's WolframAlpha Integration
8. Google copies Bing's MayoClinic, etc... Medical Sites Integration

Ok, I was kidding for numbers 5 to 8, but I'm sure it's a matter of time before those come true!</strong>

Minor UI changes count as innovation? I agree Bing looks better but in past months I think the most innovative thing Google has done is Caffeine. Google was already much faster than Bing in indexing and Caffeine just blows Bing away.

Good decision, if they were going to pick one they might as well go for the that's actually popular in Japan. I saw on a different Blog Bing has a 3% market share in Japan.

You have to realize that Bing wasn't up to Yahoo Japan's standards. They would lose popularity if the searches started to suck because of Bing's underwhelming Japanese search engine.

Tekkerson said,
You have to realize that Bing wasn't up to Yahoo Japan's standards. They would lose popularity if the searches started to suck because of Bing's underwhelming Japanese search engine.

Actually Bing just recently took Bing Japan out of beta most likely to answer their concerns.