YouTube to get rental movies by end of 2010

Late last year, reports surfaced of a suspected YouTube movie rental service. Fast forward to 2010 and indeed YouTube has started streaming a selection of movies. YouTube has been in talks with major Hollywood movie studios to launch a pay per view service. With the upcoming Google TV, and to rival with Apple in the digital film market, it only makes sense to start this project.

According to the Financial Times, Google has been telling studios the appeal of being able to use the YouTube name, along side the world's most popular search engine, and an international movie streaming service, like Netflix.

Apple is also readying their rumored Apple TV update by opening a dialog with studios to get TV show rentals.

Google has realized that for Google TV to take off they will need to be able to also provide users with as much content as they can. On the computer side, YouTube has to compete with Netflix, who already stream many movies and TV shows, although not the most recent episodes. Amazon.com and iTunes both allow you to view video on-demand, and Amazon.com's product allows for instant streaming as well. Hulu also offers the ability for streaming recent TV episodes and a selection of movies. Google clearly has their competition cut out for them.

The YouTube rental service will enable you to stream a rented film for $5 or less, depending on the age and popularity of the movie. Negotiations have been underway for a few months, but with the Apple event scheduled for September 1st they are pushing ever harder. This deal would make Google a major digital distributor, competing with Amazon.com, Netflix, and Apple.

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Quattrone said,
The only way that Youtube can do business with rental if they are the cheapest one. Other than that, I doubt that they can beat the other guys.

True. Although Youtube has several characteristics and very good looking add-ons, if they are not cheap enough, at least from me, I won't buy.

Unless they introduce a whole new way to rent movies. Better than Netflix that is...

Quattrone said,
The only way that Youtube can do business with rental if they are the cheapest one. Other than that, I doubt that they can beat the other guys.

And making it global since apple and the rest are just limited to people in US!

/- Razorfold said,
If it has to buffer every 10 seconds then this will fail ><

Exactly. It's crazy how a 360p video will still buffer on a 6Mbps connection. Wouldn't be so bad if they would switch to Silverlight.

xiphi said,

Exactly. It's crazy how a 360p video will still buffer on a 6Mbps connection. Wouldn't be so bad if they would switch to Silverlight.

I don't know for you but my isp is 5Mb DSL the only part where there's buffer is with 1024p most of the time I don't see any buffer.
with 1024 I just wait 5 second before starting the video and I never see buffer

NesTle said,

I don't know for you but my isp is 5Mb DSL the only part where there's buffer is with 1024p most of the time I don't see any buffer.
with 1024 I just wait 5 second before starting the video and I never see buffer

1024p... ? resolution? i'm perplexed

xiphi said,

Exactly. It's crazy how a 360p video will still buffer on a 6Mbps connection.

AMEN to that!! I thought I was the only one. 720 and 1080 videos utilize my connection while 360 lags at 54k speeds

xiphi said,

Exactly. It's crazy how a 360p video will still buffer on a 6Mbps connection. Wouldn't be so bad if they would switch to Silverlight.

During night I don't see any buffer, but all dady it's just buffer. I thought it was my connection but the speed was the same all the time (Rapidshare maxed it).

So yeah, YouTube's got serious issues.

fumbiii said,
You-tube should stick with small 10 minute videos, leave the movies to Netflix and Hulu.

15 minutes now and they should improve their servers, some videos do not even buffer

Ji@nBing said,
Why would anyone spend $5 on this when they can head over to any torrent site and get it in better quality for free?

"Because it's legal."

Ji@nBing said,
Why would anyone spend $5 on this when they can head over to any torrent site and get it in better quality for free?

Because it isn't always better quality, and it's legal. You point isn't even valid.

Ji@nBing said,
Why would anyone spend $5 on this when they can head over to any torrent site and get it in better quality for free?

I personally wouldn't spend $5 on it. But the reasoning of, netflix and the like, are because it's instant. If you want to watch a movie now and don't want to wait for it to download. Then netflix is your choice.

Ji@nBing said,
Why would anyone spend $5 on this when they can head over to any torrent site and get it in better quality for free?

Because in some countries piracy could cause you real serious trouble, and the people there are willing to pay such "small" amounts to watch a movie anyways.

Heck in NZ I can head down do a dvd store and get any movie for $1 on Mondays (NZD) This will fail, they unfortunately competing with better services + torrent sites and other P2P services.

I would like to see it go ahead but unfortunately i don't see it going anywhere

If I can't download the movie or so I find it useless.

And people will buy, capture and then upload the movie in parts on YouTube anyway

I use my Xbox 360 as an extender to use Windows Media Center. I usually rent/buy movies from Zune and have a Netflix subscription. YouTube would have to work with Windows Media Center for me to use it and as of right now regular Youtube videos don't work although I wish they did.

$5 (or less) per rental? The movie needs to be a movie currently playing in the theatre
Netflix is like $8 per month - the selection might not be stellar but it is comparable to HBO and the likes and cheaper than subscribing to those.

atari800 said,
$5 (or less) per rental? The movie needs to be a movie currently playing in the theatre
Netflix is like $8 per month - the selection might not be stellar but it is comparable to HBO and the likes and cheaper than subscribing to those.

Where I live (Canada), it costs you 5.99$ and 7.99$ respectively for a SD and HD (with stereo sound) premiere movie on pay-per-view service from the cable company. 5$ for HD would be great actually.

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