ZTE plans to release Windows Phone device in US

ZTE doesn't have much in the way of market share in the US smartphone industry, compared to Apple, Samsung or Motorola. However, the Chinese-based company plans to make a bigger push in the US market and one of its plans will bring the Windows Phone-based ZTE Tania to North American shores.

News.com reports that ZTE's North American head Lixin Cheng has confirmed the Tania, which is currently only sold in China and the UK, will be released in the US sometime before the end of 2012. There's no word on which wireless carrier or carriers will sell the Tania.

The ZTE Tania has a 4.3 inch screen, 512 MB of RAM, 4 GB of storage and a five megapixel camera. It was first announced in September 2011.

While iOS and Android phones may be most popular, Cheng told News.com he actually prefers Windows Phone to Android. He stated, "In my personal experience, the iPhone, of course, has a well-polished user interface experience. And then Windows, and then Android."

He also admitted that Microsoft was a bit too strict with its Windows Phone hardware requirements at first. The company wanted higher end hardware inside the phones which led to some issues with ZTE's plans for low-cost phones. Cheng said that Microsoft has since loosened its restrictions and allowed smartphone makers to make lower cost phones.

Image via ZTE

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6 Comments

Enron said,
I'd be really surprised if this went anywhere.

Went anywhere, as in?

If you mean in ZTE WP7 sales, go look at discount and prepaid carriers that ZTE is essential to affordable smartphones.

(Go look up Cricket and others in this carrier range, that already sell ZTE Android devices, and with ZTE 'pushing' WP7 over Android, carriers will be able to offer a customer purchased phone off contract at rates their customers can afford.)

thenetavenger said,

Went anywhere, as in?

If you mean in ZTE WP7 sales, go look at discount and prepaid carriers that ZTE is essential to affordable smartphones.

(Go look up Cricket and others in this carrier range, that already sell ZTE Android devices, and with ZTE 'pushing' WP7 over Android, carriers will be able to offer a customer purchased phone off contract at rates their customers can afford.)

I didn't realize that was their market either. This could turn out pretty well for Windows Phone. Fingers crossed!

M_Lyons10 said,
I didn't realize that was their market either. This could turn out pretty well for Windows Phone. Fingers crossed!

I only hope the Lumia 5XX series comes in at a similiar price point.

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