Zune and Windows Live brands killed from Windows 8

A new report has emerged that suggests that starting with the Windows 8 Consumer Preview, Microsoft will begin ditching both the Zune and Windows Live branding for applications and services. This will finally mean that the long names associated with Windows Live-based applications are gone, replaced with names that more accurately and more simply illustrate the service.

According to The Verge, which we assume has sources close to the matter, says that one of the big steps that Microsoft will take is the removal of the “Windows Live ID” branding in favour of the far simpler “Microsoft Account.” This will go along with the removal of “Windows Live” from many applications and services, such as how “Windows Live Photo Gallery” becomes simply “Photos” in Windows 8. A short list of these changes can be seen below:

  • Microsoft Account (Windows Live ID)
  • Mail (Windows Live Mail)
  • Calendar (Windows Live Calendar)
  • People (Windows Live Contacts)
  • Photos (Windows Live Photo Gallery)
  • Music (Zune Music Player)
  • Video (Zune Video Player)

Also included here is the removal of Zune, which was previously rumoured when we saw a "Microsoft Music" app in Windows 8 at CES. Microsoft will move their music and video distribution channels to a new entertainment brand expansion of Xbox called “Xbox Live for Windows” which will presumably be integrated into the Music and Video apps.

The Verge also reports that the full transition away from Zune and Windows Live may not be seen fully in the Consumer Preview of Windows 8, with the changes and rebranding continuing into the summer. No doubt the brands will be completely gone from the final Windows 8 builds.

So, are you happy that Microsoft is finally ditching the cumbersome Windows Live and Zune brand (assuming The Verge’s sources are correct) in favour of a much cleaner, clearer and unified branding scheme? Let us know in the comments, or if you'd rather not speculate simply wait until the Consumer Preview to see if Zune and Windows Live have begun to fade away.

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I think the whole 'rebranding' issue a bit premature in some aspects.

The Apps in Windows 8 will lose 'branding', as there is no need to display Windows Media Player Music for a listing of Music.

This is where the Apps that are working off the 'library' metaphor of Windows 7 are confusing people too easily. When you open Libraries on Windows 7, they are just called Music, Video, Documents.

The who 'centric' model is shifting a bit, and in general people do not even still get the whole doc-centric model that Win95 introduced and has been trying to get users converted.

The App craze from Apple has made the transition and confusion much worse. Now instead of just 'Music' 'Documents' 'Videos', you have an App for that and an App for that. Shoving thinking back to the 1980s where everyone stored all their wordprocessing documents in the WordPerfect folder on their hard drive. And all their Lotus spreadsheets in the Lotus folder on their hard drive.

App isolation doesn't help the confusion either, but is essential for security.

This is where Microsoft is trying to shove these metaphors together into something a bit new so that it makes more sense to people, and they don't have to dig for an 'App' to find something.

Instead you have 'Music' that is available to any App that uses music and is a 'collection' of your music as well that you can browse through and player with a default player, or send to another App to play or modify.

I do not see Live going anywhere on the Web, and will be the 'hub' of the cloud services, unless Microsoft can now legally pull these all under their brand umbrella of Microsoft or Windows. If they can just use Windows, Live will go away, as there is no longer a need to separate out Live and Windows, instead it will be local and online Windows.

Zune has a brand no longer has any need, as it was a forced created that Microsoft didn't like, but needed to keep it from the EU and Anti-trust by calling it and its technologies Windows Media. This why the player and the software consumers saw got the new name, and the backend Windows Media technologies that were advanced from the Zune project were used in things like XBox and IIS and Silverlight without users realizing they were the same.

If you have been playing Videos on your XBox 360, you have been using Zune long before it was called Zune on the XBox dashboard.

The same is true if you have been using Netflix or any media service that was designed around the PlaysforSure v2/v3 technology and incorporated 'smooth/adaptive streaming' technologies, you essentially have been using Zune technologies, but just didn't realize it.

Zune was more than just the 'player' and the 'software' users installed for the player, as it was Windows Media PlaysforSure v2 technologies and the new codec changes and the new streaming technologies.

It is funny when people call out Zune as a failure, and go back to watching their movie over the internet that is using Zune Media technologies.

The majority of the bandwidth used on the internet is comprised of Zune based technologies. Even prior to Zune, the majority of online content bandwidth, was Windows Media (which became the same yet people don't seem to get this.)

Just to test this, see how much bandwidth Netflix alone consumes of the total internet bandwidth, and it uses Windows Media technologies for smooth streaming, and codec and decoding via Silverlight, etc. (These are Zune technologies.)

Heck even watching HULU on an iPad, is using Zune technologies to convert the Flash content and flip it iPad native Quicktime. This happens on Microsoft Azure 'Cloud' servers, using Zune Media technologies.

But ya, the name Zune should go, so the confusion will end, and we can just call it Windows Media again, and stop with the jumping through hoops the EU and the Anti-trust ruling required.

Edited by thenetavenger, Feb 26 2012, 6:51am :

Also raises the issue of a central brand name for an online hub for services... also thought they'd start blurring the lines between Mail and Hotmail a bit more, i.e. the mail app would be called Hotmail?

wotsit said,
Also raises the issue of a central brand name for an online hub for services... also thought they'd start blurring the lines between Mail and Hotmail a bit more, i.e. the mail app would be called Hotmail?

This is could go either way, as Hotmail has 'presence' outside of the Microsoft name, because it existed before it was bought by Microsoft, even though it was now a long time ago.

I think if Microsoft had their choice, they would merge the branding to Live or Windows if they could. The Anti-trust stuff stopped this from happening prior to now. The other aspect is the domain of th email addresses. @hotmail has to continue to exist. Microsoft did introduce @live which is still 'hotmail' but with the newer branding.

Flip a coin on this one...

SPARTdAN said,
Is it me or do Microsoft appear to be so bored they constantly change their product names?!

They do. But that also means they're continually improving their stuff.

FalseAgent said,

They do. But that also means they're continually improving their stuff.

Very true, it doesn't bother me but for people like my parents who don't understand computing it really bothers and confuses when they turn their computer on and the virus scanner branding has changed and other things. It isn't often but when ever a brand has changed it's most likely Microsoft - just seems to be bad business IMO. Evolving a product is separate to changing the brand.

no more Live????? does this mean a new e-mail domain name?? omg dibs on scroogemcduck@microsoft's new domain.com

of course they wont get rid of it, but what i mean is, will they bring a new one in addition?

Edited by Izlude, Feb 25 2012, 5:26am :

The Windows Live branding was awful. It is sensible to get rid of Zune considering the device was a failure and whats left is legacy only.

MS seem to be going down the same track with names as Apple.

Another year, another Microsoft product killing/renaming. Sometimes it's like they have no idea what they're doing and make **** up as they go along.

AR556 said,
Another year, another Microsoft product killing/renaming. Sometimes it's like they have no idea what they're doing and make **** up as they go along.

Cry some more.... even google and apple had product killing and renaming

fenderMarky said,

Cry some more.... even google and apple had product killing and renaming

Or you could STFU. Sure its not the end of the world, but annoying nonetheless. Google's insignificant little apps aren't even worth comparing. Windows, Office and Xbox is about all you can count on Microsoft to commit to and stick with it. Everything else they release to the consumer (not corporate stuff) is a crap shoot as to how long they'll give it before they either change it up or kill it off completely.

As many said, it makes sense.

What it doesn't male sense it to have to more separate Media applications from Microsoft.
Windows Media Player and Windows Media Center.

Three apps for Media is just too much.

They need to keep all the functions and put everything under one roof, under one app.

nMIK-3 said,
As many said, it makes sense.

What it doesn't male sense it to have to more separate Media applications from Microsoft.
Windows Media Player and Windows Media Center.

Three apps for Media is just too much.

They need to keep all the functions and put everything under one roof, under one app.

I agree. Windows 8 creates duplications.

And MS fails on very basic level and that is functionality. Try to run 5 Gb MP4 video file in Zune and you will get msg it is too big. Probably same **** will happen with this. I didn't find a single software which beats VLC 2.0 and it is free.

****, combine ALL media apps, and call it something, or re brand MediaCenter, with the TV Tuner support and everything, but make it lighter and easier to use.

The most interesting thing will be seeing, perhaps, Messenger and Skype intergrated together into Win8; same thing goes for the Media Player and the social part of Zune.

MS is really making some big changes. If everything works out good, it may just be a turning point for some of their services.

Windows Live Messenger will just be called Messenger
Windows Live Movie Maker will just be called Movie Maker
Windows Live Writer will just be called Writer
Bing wil just be called Search

I am getting tired of Microsoft just changing names for the same products.

Answer me this...How many times has Google changed it's name and product names?

Those applications were meant to be part of windows but Microsoft had bundling restrictions with windows, remember? So they made them separate apps.

Riva said,
Those applications were meant to be part of windows but Microsoft had bundling restrictions with windows, remember? So they made them separate apps.

Since then most of Microsoft's sanctions have since expired so there free to do what they want.

Good. Companies have too many brands and services all spread out. Unify and combine logins and services etc. Maybe I read wrong, skimmed before class.

LONG overdue. I don't care how long it took them to make it simpler, I just care that they finally did it.

Still think the phone should have been called the XPhone.

I really like the direction Microsoft is going here. I was worried when they introduced Windows Phone but they pulled it off. Here's to hoping the same can be said of their new OS.

srprimeaux said,
I really like the direction Microsoft is going here. I was worried when they introduced Windows Phone but they pulled it off. Here's to hoping the same can be said of their new OS.

They pulled it off? Phones shipped but how popular is it? You call less than 2% market share pulling it off?

And so does this mean that they are going to kill off the live.com and hotmail.com domains in favor of something more unified? I hope not. I am not a big fan of hotmail.com. But I love my live.com address. I filter all of my mail there and send and receive from there too.

I think it's ok. I just don't like the seperation of the Music and Video apps, along with a dedicated syncing app for Windows Phone / Zune Devices. Why don't they just rename it something along the lines of a multimedia program and add syncing to it? What a pain this sounds like.

Shadrack said,
What will WP7 sync with now? I thought it sync'd with the Zune software.

With whatever they will call the zune player in W8?

Shadrack said,
What will WP7 sync with now? I thought it sync'd with the Zune software.

They've said there'll be a dedicated Windows Phone companion app in Windows 8 that'll do syncing.

Shadrack said,
What will WP7 sync with now? I thought it sync'd with the Zune software.

iTunes! LOL (KIDDING!!) Probably Windows Media Player, err Media Player.

Good to see Microsoft pulled their heads out of their ass. They probably need the fresh air. They should have just kept them simple like this anyway. Also, I'd sooner call a remote star a 'Zune' than I would a damned multimedia player.

osm0sis said,
So... Hotmail -> Windows Live Mail -> Windows Live Hotmail -> Hotmail? Jesus.

I'm only going on the Wikipedia article here, but it's never been called Windows Live Mail that I can see, that's the name of the desktop application included in Windows Live Essentials. The naming goes something like this. HoTMaiL (the original name from before Microsoft acquired it, notice the capitals make HTML. This was one of the first web based email services available.) -> MSN Hotmail -> Windows Live Hotmail.

I strongly doubt they'll just call it "Hotmail" going forward. It'll be called Microsoft Hotmail presumably.

TCLN Ryster said,

I'm only going on the Wikipedia article here, but it's never been called Windows Live Mail that I can see, that's the name of the desktop application included in Windows Live Essentials. The naming goes something like this. HoTMaiL (the original name from before Microsoft acquired it, notice the capitals make HTML. This was one of the first web based email services available.) -> MSN Hotmail -> Windows Live Hotmail.

I strongly doubt they'll just call it "Hotmail" going forward. It'll be called Microsoft Hotmail presumably.

Makes sense. As a long-time user of Hotmail, I do briefly recall a time during the Live rebranding when it was called simply Windows Live Mail, and then quickly back to Hotmail to avoid confusion with the desktop client which was in beta at the time.

osm0sis said,
So... Hotmail -> Windows Live Mail -> Windows Live Hotmail -> Hotmail? Jesus.

You're wrong. It was originally named MSN Hotmail after Microsoft bought it out. You're right that it was briefly named Windows Live Mail during the beta of Windows Live Wave 1, though, along with 'Windows Live Mail desktop'.

If true, this is great news! I have always disliked the Windows Live branding, although I thought it was better than the MSN branding, so I embraced it This new approach is enthusiastically welcomed by me, as it finally makes sense.

These are sensible changes to Microsoft's services and applications. I'm getting more interested in Windows 8 with each bit of new information.

This article is inaccurate. Please update your article title.
The Verge is saying "It APPEARS Microsoft is"... not "Microsoft is". It's their opinion/view, not an official announcement.

Microsoft is not killing Zune. Zune is their music service. The Windows 8 app may not be named 'Zune', but the music service is still Zune.

Windows Live however does look like it's being re-shifted as pretty much all of Microsoft's software/services is cloud-based, which makes the Windows Live brand redundant.

While it's annoying that they can't seem to make up their minds on names for these services, I like that they finally see it's best to simplify everything!

KaneHusky said,
While it's annoying that they can't seem to make up their minds on names for these services, I like that they finally see it's best to simplify everything!

The Windows Live brand has been around for well over 6 years or so. You make it sound like they change it every few months.

Who didn't see this one coming? Hahaha. I rejoice in this. Windows Live was a horrible naming scheme from day 1. What a convoluted mess that was. Also not a fan of a rumored "Microsoft Music" brand (imagination please!) but there is time to be more creative.

I'd like to see Zune's catalog smashed together with Vevo's to make a new new music/video experience (and software) to finally be a viable rival for iTunes and also position MS on YouTube to rake in the ad revenue from the goog.

As long as the existing Zune software runs to sync my Zune HD and Windows Phone, and Live Essentials Wave 4 installs and runs. Or else, I will bite and sue and rip them apart and destroy them. No, wait, I am helpless even if their compatibility breaks.

I doubt this will happen as the Windows Live brand is one of Microsoft's brand to date, why would they simple brand it as Microsoft Account. Microsoft Mail, Calander, Messenger etc don't have a ring to it at all.

It's seems like the "sources close to the matter" are simply increasing the hype around the launch of the Windows 8 Consumer Preview, it's more likely the Zune will be renamed Windows Live Zune or Windows Live Phone although i doubt the later.

Robbie Ride said,
<snip>, it's more likely the Zune will be renamed Windows Live Zune or Windows Live Phone although i doubt the later.

Nobody said anything about them renaming the Zune, only the desktop software for playing music and videos.

rev23dev said,
As long as they don't drop Zune Pass I'm good. Microsoft Music Pass?

Might be, but they need to drop DRM entirely in the process. I was so sick of losing songs to them because of stupid licensing issues.

winlonghorn said,

Might be, but they need to drop DRM entirely in the process. I was so sick of losing songs to them because of stupid licensing issues.

Yeah, the music labels will let that happen /s

winlonghorn said,

Might be, but they need to drop DRM entirely in the process. I was so sick of losing songs to them because of stupid licensing issues.

Music you buy from the Zune marketplace are DRM free. Songs part of your subscription will always have DRM. There's no way to have a subscription based service without some form of it.

pack34 said,

Music you buy from the Zune marketplace are DRM free. Songs part of your subscription will always have DRM. There's no way to have a subscription based service without some form of it.

All of them are DRM free? Why is it that it tells me that I used them on too many devices then? I am talking about non-subscription songs. I understand that it isn't possible to have a subscription without DRM and that part is more than acceptable!

winlonghorn said,

All of them are DRM free? Why is it that it tells me that I used them on too many devices then? I am talking about non-subscription songs. I understand that it isn't possible to have a subscription without DRM and that part is more than acceptable!

Purchased music is downloaded as an MP3. If you have the song/album downloaded as part of the pass it re-downloads as MP3 and replaces the WMA version.

rev23dev said,
As long as they don't drop Zune Pass I'm good. Microsoft Music Pass?

Yeah this is the key thing for me. I really like my zune pass.

winlonghorn said,

All of them are DRM free? Why is it that it tells me that I used them on too many devices then? I am talking about non-subscription songs. I understand that it isn't possible to have a subscription without DRM and that part is more than acceptable!

Really, purchased MP3 files magically have hidden DRM in them... Explain even how you consider this to be a reasonable claim?

If you are a subscription user, there are limits to how many devices you can download the songs on, as they are DRM WMA. As you have access to virtually every song EVER.

However, any you purchase even with your 10 credits per month are pure MP3, which is DRM free.

Pretty cool stuff. Wonder what's going to happen with Windows Live Messenger? Will it become just 'Messenger', 'Skype' or integrated into 'People' to sort of resemble Windows Phone's People Hub functionality?

Bioran said,

Wonder what's going to happen with Windows Live Messenger?
Will it become just Messenger . . . ?


I guess it won't make any difference to those that still (wrongly) refer to it as MSN, even though
it's now just over six years since the MSN branding was dropped from the Messenger client.

DJGM said,

I guess it won't make any difference to those that still (wrongly) refer to it as MSN, even though
it's now just over six years since the MSN branding was dropped from the Messenger client.

I think alot of people still refer to it as MSN simply out of convenience. Saying MSN Messenger is just so much easier than saying Windows Live Messenger.

TCLN Ryster said,

I think alot of people still refer to it as MSN simply out of convenience. Saying MSN Messenger is just so much easier than saying Windows Live Messenger.

Same number of syllables either way.

roadwarrior said,

Same number of syllables either way.


Of course, people could just say "Messenger". Let's face it, how many people on
average still bother to use other instant messaging client like Yahoo Messenger
or the once leader of the pack in IM clients, AOL Instant Messenger?

There is Blackberry Messenger, but that's not totally relevant, since it's available
only on Blackberry branded mobile devices, and is simply referred to as BBM.

The term "MSN" has never really referred solely to the Messenger application.
It was originally an internet access service, and Microsoft's answer to AOL of
the time. Nowadays, MSN is purely a group of content portal websites.
MSN.com ... MSN Video Player ... MSN Money ... etc . . .

Thi8s has been a long time coming, I imagine the EU and other antitrust issues had stopped them being more aligned in the past.

This makes so much sense, windows as the brand and the different services running under it, much cleaner and will do a lot to bring the image of the windows brand back up (due to all the 'cool' services using it).

M_Lyons10 said,
I'm glad to see the Live drop, but Zune I still think as a brand makes sense. I guess we'll have to see what happens.

Zune should never have been necessary in the first place. Microsoft should have been able to call it what it was, Windows Media technologies, and give the player a specific name. Instead the whole EU/Anti-Trust thing make this not possible.

Co-ords said,
Bunch of losers!

very helpful comment. but then again i checked your other posts out of curiousity and noticed everything you type is trolling so keep up the work i guess.

Co-ords said,
Bunch of losers!

1.5 billion computer users. 3 billion devices.

Yeah, they totally lost.

Oh, and all the technology they designed that is in the non-Windows and non-Microsoft devices you are using, total losers for doing that too.

GPU in iPhone, Microsoft technologies are part of it, CPU in iPhone Microsoft technologies again. Every shipping Mac is using Microsoft GPU technologies as well.

Oh and if you are a Linux user, you are using even more Microsoft technology, as your GPU is based on Microsoft technology, and several aspects of the OS distribution are as well, and if you doubt that, go ask RedHat why they signed a licensing agreement with Microsoft.

Asmodai said,
So is Microsoft Live Writer gone or just going to be Writer or what?

I love Writer, so I hope that's it's still there in some form.

Jarrichvdv said,

I love Writer, so I hope that's it's still there in some form.

Yeah, Writer is really the most feature packed blogging client on Windows and has many features not even found on paid software like BlogJet. I particularly love the preview with blog theme. I hope they update it. Its still stuck on Office 2010 era UI.

liju said,

Yeah, Writer is really the most feature packed blogging client on Windows and has many features not even found on paid software like BlogJet. I particularly love the preview with blog theme. I hope they update it. Its still stuck on Office 2010 era UI.

It uses the Windows Scenic ribbon design, which hasn't changed much in the move from 7 -> 8.

In the subject of the Windows Live suite, the named programs (mail, photos, etc.) are hardly replacements for the existing Windows Live suits as they're quite bare bones, simple apps, compared to what the WL suite offered

liju said,
<snip> Its still stuck on Office 2010 era UI.

Office 2010 is the latest version of office, why would it not be "stuck" in that era?

~Johnny said,

It uses the Windows Scenic ribbon design, which hasn't changed much in the move from 7 -> 8.

In the subject of the Windows Live suite, the named programs (mail, photos, etc.) are hardly replacements for the existing Windows Live suits as they're quite bare bones, simple apps, compared to what the WL suite offered

This is probably more 'true' of Windows 8 than it was in the past. The Vista Windows app versions were forcibly 'crippled' by the EU and the anti-trust rulings. The only way to get the full featured versions back was to split them off into the 'Live' brand and make them 'optional' downloads.

All that branding changes is really bizarre. I am beginning to wonder if Microsoft has a vision on what they intend to do with Windows (besides making a truck load of money)

Vykranth said,
All that branding changes is really bizarre. I am beginning to wonder if Microsoft has a vision on what they intend to do with Windows (besides making a truck load of money)

Go look up the EU and Monopoly and anti-trust rulings. This is why things got 'broken' away from Windows, they could just include the features in Windows no longer like Apple could OS X and they couldn't just call them 'Windows Messenger', as they had to fall under a different branding.

mbowman said,
good move, they seem to be cleaning everything up and linking everything together.

Wasn't that the point of Windows Live in the first place?

roadwarrior said,

Wasn't that the point of Windows Live in the first place?

Windows Live only muddled things further.

"Simplify, maaannnnnnnn!!!"

roadwarrior said,

Wasn't that the point of Windows Live in the first place?

I think that was the hope of Windows Live, but it's clear that Microsoft just didn't get it right. To me, this new approach seems like the right one.

Callum said,

I think that was the hope of Windows Live, but it's clear that Microsoft just didn't get it right. To me, this new approach seems like the right one.

You have to view microsoft's actions through the filter of the antitrust laws of the US and EU. So much of this stuff like having the Zune software and separate WMP when it should have replaced it years ago, etc... Alot of the things that get written off as bad management are trying to compensate for this.

blackjezuz said,

You have to view microsoft's actions through the filter of the antitrust laws of the US and EU. So much of this stuff like having the Zune software and separate WMP when it should have replaced it years ago, etc... Alot of the things that get written off as bad management are trying to compensate for this.


MS wanted to unify everything years ago, the anti-trust laws just didnt allow them to, and they had to seperate their products. Now they can finally move on to intergrate their products and services under simpler names and united.

roadwarrior said,

Wasn't that the point of Windows Live in the first place?

Anti-trust rulings, EU...

Go look them up, there are reasons why even getting 'Windows Mail' into Vista was a pain.

Ironically, Microsoft of all companies set a standard of 'branding' by including 'Microsoft' at the begining of all their software titles going back to the begining. They never was 'Windows' there was Microsoft Windows, there never was DOS, there was Microsoft DOS, there never was Word, there was Microsoft Word, and on and on and on.

In the 90s they kept this as well with Microsoft Streets, Microsoft Encarta, etc. Even Microsoft Windows Media (Which included codec technologies, and streaming technologies, and was termed WMA/WMV that later became VC1 when Microsoft handed the standards portion off to an independent group for oversight.)

It was NOT until the EU and Anti-trust lawsuits did Microsoft have to stop referencing things consistently, as Microsoft Windows Messenger was tying 'Messenger' to Windows, which the EU and the restrictions of the rulings did not allow to exists in this context.

Messenger was no longer shipped with Windows, and thus it had to have a home, and became MSN Messenger.

When Microsoft dumped NBC from MSN, and gave them the Cable channel and held on to the web portions of MSN, this is when the MSN branding was being dissolved.

However, it presented problems with the branding as Messenger and other products were tied to the MSN brand.

This is where the XBox 'Live' brand came into play, and Live became the group of products that were 'forbidden' to be 'Windows', yet were essential pieces of other operating systems, like OS X iChat/iTunes, etc.

So Live became the new web brand, replacing MSN. And development of Messenger, Photo Gallery, etc were became 'Live Messenger', with 'Microsoft Windows Live Messenger' as the official name, as long as it was not bundled with Windows Vista. Windows Mail in Vista created a ton of problems with EU and US Government, and was replaced with Windows Live Mail that also moved to the Live group.

Now that most of the Anti-trust crap restrictions have expired, Microsoft can now call products WTH they want to call them again, and give them consistency.

It wasn't Microsoft that wanted the inconsistency, it was the 'consumer' according to the EU and Anti-trust rulings.

The only 'piece' Microsoft was able to 'keep' into Windows was Media Player technologies, and the EU demanded that the 'player be removed for the N versions.

Music (Zune Music Player)
Video (Zune Video Player)
Well neither of these really exist.
I assume the Music and video will probably replace WMP and the Zune client eventually.

the better twin said,
Music (Zune Music Player)
Video (Zune Video Player)
Well neither of these really exist.
I assume the Music and video will probably replace WMP and the Zune client eventually.

Good catch, how are these rebranded if they never existed !

the better twin said,
Music (Zune Music Player)
Video (Zune Video Player)
Well neither of these really exist.
I assume the Music and video will probably replace WMP and the Zune client eventually.
Essentially, it means they're splitting the Zune software into both music and video while tying in codec support from WMP. At least, I hope.

Deviate_X said,

Good catch, how are these rebranded if they never existed !

Yes, these never existed. Did you ever see any "ZUNE Video/Audio Player"?? They called it Zune Software.

the better twin said,
Music (Zune Music Player)
Video (Zune Video Player)
Well neither of these really exist.
I assume the Music and video will probably replace WMP and the Zune client eventually.

Yes they exist - check the new Xbox dashboard. It is called Zune Music and Zune Video there.

the better twin said,
Music (Zune Music Player)
Video (Zune Video Player)
Well neither of these really exist.
I assume the Music and video will probably replace WMP and the Zune client eventually.

VLC beats all of it

techguy77 said,

VLC beats all of it


no it doesnt. WMP even uses less resources playing MKV files then VLC does.
couple of WMP versions where slow, resource hogs and totally bloated.
but WMP classic (what VLC is based on) still rocks, and the current WMP knocks it out of the park compared to other music/video players. (i just wish they'd make the library more winamp like )

tuneslover said,

Well, then you maybe never opened "Windows Media Center".

I did and played around with it for a long time and it was allright but not near as powerful as J-River Media center.

techguy77 said,

VLC beats all of it

No ****, VLC is made to be better.. Microsoft Mathemathics is better than Windows Calculator too.

DawnUnder2002 said,

Yes they exist - check the new Xbox dashboard. It is called Zune Music and Zune Video there.

Um, that was a recent change preparing for Windows 8 and the changes in the Zune subscription services. It splits off the subscription model of the Music portion, that also includes Music 'Videos' into Zune 'Music', so it has nothing to do with a split in 'video' and 'music', but in the access model of the subscription service.

remixedcat said,

I did and played around with it for a long time and it was allright but not near as powerful as J-River Media center.

What was wrong? I know Media Center can't play any file format but If you buy legal contents from the internet you don't need to worry.
Plus it supports IP TV. You can watch latest shows from CBS, NBC and some sports channels (I never tried any sports channel though).

tuneslover said,

What was wrong? I know Media Center can't play any file format but If you buy legal contents from the internet you don't need to worry.
Plus it supports IP TV. You can watch latest shows from CBS, NBC and some sports channels (I never tried any sports channel though).

no DSP support, improper tagging, lack of decent subtitle support, codecs are'nt as good as VLC or MPC+CCCP. lots of other things...

remixedcat said,

no DSP support, improper tagging, lack of decent subtitle support, codecs are'nt as good as VLC or MPC+CCCP. lots of other things...

If you download and watch legal contents from Zune Store, You will not need any of them. Does iTunes has so many codec? No! Because if you buy legal contents from iTunes Store, you don't need so many codecs.

Oh, come on. How many ****ing times are they going to rename this stuff? MSN ID -> Microsoft Passport -> Windows Live account -> Microsoft Account (sorry if I missed any or got them slightly out of order, I'm sooooo confused now). And the overly simplified naming of the apps reminds me of something from Ubuntu or OS X (not that that is necessarily a bad thing, it just makes things more generic). Are they going to rename Internet Explorer to "Broswer" as well?

roadwarrior said,
Oh, come on. How many ****ing times are they going to rename this stuff? MSN ID -> Microsoft Passport -> Windows Live account -> Microsoft Account (sorry if I missed any or got them slightly out of order, I'm sooooo confused now). And the overly simplified naming of the apps reminds me of something from Ubuntu or OS X (not that that is necessarily a bad thing, it just makes things more generic). Are they going to rename Internet Explorer to "Broswer" as well?

Yeah, they change them every couple of months, it's soooo confusing.... /s

TCLN Ryster said,

Yeah, they change them every couple of months, it's soooo confusing.... /s

My point is that there is no real need for this rebranding every few years that they have been doing. While you and I know that these things are the same, the average user out there is likely to get confused by it, and it just adds another layer of annoyance for people who do online or phone tech support.

roadwarrior said,
Oh, come on. How many ****ing times are they going to rename this stuff? MSN ID -> Microsoft Passport -> Windows Live account -> Microsoft Account (sorry if I missed any or got them slightly out of order, I'm sooooo confused now). And the overly simplified naming of the apps reminds me of something from Ubuntu or OS X (not that that is necessarily a bad thing, it just makes things more generic). Are they going to rename Internet Explorer to "Broswer" as well?
I think Broswer might confuse some people though

Hahah I'm just bugging you

Rudy said,
I think Broswer might confuse some people though

Hahah I'm just bugging you


Hey, at least it would clear up the confusion that some users have between Windows Explorer and Internet Explorer. I don't know how many times I've told someone (over the phone) to open Explorer in order to find some file and they opened IE instead. Although at one point years ago, it really didn't matter since you could actually use one in place of the other.

roadwarrior said,
Oh, come on. How many ****ing times are they going to rename this stuff? MSN ID -> Microsoft Passport -> Windows Live account -> Microsoft Account (sorry if I missed any or got them slightly out of order, I'm sooooo confused now). And the overly simplified naming of the apps reminds me of something from Ubuntu or OS X (not that that is necessarily a bad thing, it just makes things more generic). Are they going to rename Internet Explorer to "Broswer" as well?

LOL I agree! I like that they are simplifying things, but this is just too much! Normally, I agree with nearly anything they do. However, this rebranding needs to stop! People are eventually going to get so confused that they will move on. Things changing like this is the main reason that I don't stay subscribed to the Zune Pass! I hate that they keep shifting the music around and they have ended up deleting songs. I always end up with broken licenses for songs as well. Hence, I have gone to buying music almost exclusively from iTunes.

roadwarrior said,
Oh, come on. How many ****ing times are they going to rename this stuff? MSN ID -> Microsoft Passport -> Windows Live account -> Microsoft Account (sorry if I missed any or got them slightly out of order, I'm sooooo confused now). And the overly simplified naming of the apps reminds me of something from Ubuntu or OS X (not that that is necessarily a bad thing, it just makes things more generic). Are they going to rename Internet Explorer to "Broswer" as well?

It has been branded Windows Live ID since 2005. . . . A lot can happen in around seven years, and in response to your later comment, this rebranding is required if Microsoft would like to embrace a unified approach. Naming the service Windows Live ID when it is used for Bing, Xbox, and other Microsoft services makes no sense. One would like to think this new branding will stick around, as it finally makes sense.

roadwarrior said,

Hey, at least it would clear up the confusion that some users have between Windows Explorer and Internet Explorer. I don't know how many times I've told someone (over the phone) to open Explorer in order to find some file and they opened IE instead. Although at one point years ago, it really didn't matter since you could actually use one in place of the other.

or they can just call it "The Blue E"

roadwarrior said,
Oh, come on. How many ****ing times are they going to rename this stuff? MSN ID -> Microsoft Passport -> Windows Live account -> Microsoft Account (sorry if I missed any or got them slightly out of order, I'm sooooo confused now). And the overly simplified naming of the apps reminds me of something from Ubuntu or OS X (not that that is necessarily a bad thing, it just makes things more generic). Are they going to rename Internet Explorer to "Broswer" as well?
I agree with you, but this should be the renaming to rule them all. In hindsight, it should have been a "Microsoft Account" from the beginning.

Now, we can all tell our computer illiterate friends to login using their "Microsoft Account" rather than their "Live ID." After all, "Live" is not really a good sounding name. As long as this is the final step, then I am happy with the naming scheme.

roadwarrior said,
Hey, at least it would clear up the confusion that some users have between Windows Explorer and Internet Explorer.

Yeah, I'm glad that bloated start menu in explorer is going away.

Callum said,

It has been branded Windows Live ID since 2005. . . . A lot can happen in around seven years, and in response to your later comment, this rebranding is required if Microsoft would like to embrace a unified approach. Naming the service Windows Live ID when it is used for Bing, Xbox, and other Microsoft services makes no sense. One would like to think this new branding will stick around, as it finally makes sense.

Well, to be honest, there would have been nothing wrong with sticking to Microsoft Passport in those cases. Windows Live came about to match up with "Xbox Live", IIRC, so that could have been simplified just to "Live ID". I always thought that the "Live" branding sounded stupid to begin with.

roadwarrior said,
Oh, come on. How many ****ing times are they going to rename this stuff? MSN ID -> Microsoft Passport -> Windows Live account -> Microsoft Account (sorry if I missed any or got them slightly out of order, I'm sooooo confused now). And the overly simplified naming of the apps reminds me of something from Ubuntu or OS X (not that that is necessarily a bad thing, it just makes things more generic). Are they going to rename Internet Explorer to "Broswer" as well?

Um, that isn't even how it was...

It started out with Microsoft Wallet, that portions of it were removed because of people not wanting a centralized 'commerce' system in the 90s.

So it became just Passport.

Microsoft bought Hotmail, and moved to incorporate the Passport authentication system into Hotmail and started linking it back to other services like Messenger and later XBox, etc.

It then became LiveID, replacing the 'passport' name a few years ago.


So as you should know it, you have only ever had one system, and it has had TWO names, Passport and LiveID.

Ironically the 'commerce' portions of the original Wallet are what Google is trying to implement into their Login system, which still is not fully linked with all their services 'internally' yet required.

harveyhanson said,
Makes sense

Up until..

Xbox called “Xbox Live for Windows” which will presumably be integrated into the Music and Video apps.

harveyhanson said,
Makes sense

It did not make sense for almost 8 years or more. Suddenly, now it does!
I'm saying that for at least 5 years.
This a late, very late move from Microsoft.

Luis Mazza said,

It did not make sense for almost 8 years or more. Suddenly, now it does!
I'm saying that for at least 5 years.
This a late, very late move from Microsoft.

Indeed, I must agree with you, it didn't make sense such a long time, and now, guess what? Everythig makes sense... This could be done long time ago, and not now... we could be familiar with these names long time ago, when Zune could actually be released under "Music", or something, and not change everything suddenly.

I guess over 4 years, they will change the "Microsoft Internet Explorer" to "Microsoft Browser", exactly how they did with the Microsoft Passport > Windows Live account > Microsoft Account, god...

Luis Mazza said,

It did not make sense for almost 8 years or more. Suddenly, now it does!
I'm saying that for at least 5 years.
This a late, very late move from Microsoft.

Did you miss the whole anti-trust, monopoly lawsuits and rulings?

There were reasons why Zune and other things could not be 'rolled' into Windows, used only Windows, and could not carry the 'Windows' brand name.

These have lapsed, so yes it NOW makes sense...

thenetavenger said,

Did you miss the whole anti-trust, monopoly lawsuits and rulings?

There were reasons why Zune and other things could not be 'rolled' into Windows, used only Windows, and could not carry the 'Windows' brand name.

These have lapsed, so yes it NOW makes sense...

You have completely missed the point.

Luis Mazza said,

It did not make sense for almost 8 years or more. Suddenly, now it does!
I'm saying that for at least 5 years.
This a late, very late move from Microsoft.

what do you expect, look at metro, that makes no sense