Fact: eventually, the International Space Station will be retired and NASA wants to use commercial space stations in low Earth orbit instead. These would be commercial entities, privately operated. Want to use it? Reserve the time and book your space launch.
Result: NASA has selected Axiom Space to lead the way.
Axiom Space is a private space company headquartered in Houston, Texas. Fouded and run by NASA veterans,
https://www.axiomspace.com/
Axiom
Axiom Space space station to host film/media production facility, taking up about 20% of the station.
AIUI the large spherical section will be called "The Arena." Perhaps an area for filming space scenes while still being in a controlled environment.
The executive team includes people from UK media, Viacom, HBO, and people behind the upcoming Tom Cruise space production.
https://www.tvbeurope.com/production-post/the-final-production-frontier-worl