$499 32 GB Surface sells out, backordered for three weeks

If you were hoping to get your hands on Surface with Windows RT and have not yet ordered it online and wanted to buy the cheapest option, you better take a seat. Microsoft's 32GB Surface without the Touch cover is now backordered for three weeks.

While there are more expensive options are still available, this is surely a good sign for Microsoft and it would appear that there was plenty of upfront excitement around Microsoft's first entrent into the tablet market.

If you find yourself feeling bummed that you did not get to order the cheapest option before they sold out and you still want to get your hands on it on 10/26, we suggest you find your nearest Microsoft store and be prepared to camp out.

No word on how much stock is left of the other SKUs but seeing as the cheapest option is now gone, the next logical item to go would be the 32GB model with the Touch Cover. If you find yourself wanting that item, we suggest you act quickly as it could be gone very soon as well.

Source: Microsoft

Thanks for the tip Anon!

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Sold out doesn't really mean anything without the actual number.

Also let's wait till the return period passed to see the real deal.

I'm unsure how they're out of that option and not out of the second option (32GB with keyboard). Unless they've packaged they keyboard and tablet together in the second bundle and have them packaged up already, they two should both be sold out together.

Regardless, I'm glad to see this news. I'm really looking forward to Surface Pro.

Big problems ordering Surface. From within Belgium (and other countrie too says MS support) we cannot access the UK, DE or FR store.

So no ordering for us for now. Order through phone is not possible as the experience problems with their system.

Another problem, I live in Belgium, however i type QWERTY not AZERTY (standard here in BE). There is no option to change the keyboard locale through the ordering process, grrrr...

MS support says that i should all work in acouple of days. But i think i will have to order in UK (if that will be possible) to get the correct keyboard and order a power adapter in DE or FR. to get the right connector to hook it up to the electricity net...

I already spent severeal hours on the phone and I had to use a proxy that hides my ip to access the FR DE and UK sites. There the keyboard is specified as AZERTY, QWERZ and QWERTY with no option to change. However, sadly i cannot order wheb using the proxy...

ForgotMyOrange said,
The amazing thing is, nobody knows what it does or how to use it.

Doesn't matter. They've successfully created the "crave-factor". Amazingly, MS has actually nailed marketing and delivery for once.

Uplift said,
well this is what happens when you make 10 per country for launch.

And your factual basis for this statement is...? What inside information do you have that says Microsoft is only making 10 per country for launch?


his is surely a good sign for Microsoft and it would appear that there was plenty of upfront excitement around Microsoft's first entrent into the tablet market

Or it could just be the WP and Lumia launches all over again where the initial stock is low, and all the fanboys misinterpret it as high demand. It seems to be a standard Microsoft stratagem these days.

I love this tablet! If it was $100 cheaper, the other two models would have been sold out as well. Too bad, it didn't happen. Since Surface is new to the game, Microsoft should come up with a special treat for the pricing.

Quoc Cao said,
I love this tablet! If it was $100 cheaper, the other two models would have been sold out as well. Too bad, it didn't happen. Since Surface is new to the game, Microsoft should come up with a special treat for the pricing.
Well,
As you may remember, Microsoft introduced the Surface as a reference design, not to compete with their OEMs. As such, they have much lower production / win margins; everything is "house-made", from design to manufacturing - a costs multiplyer!

On a side note:
Just compare the Surface price to anything announced by OEMs lately! No matter if you look at Acer, Asus, Samsung, Lenovo, Dell or HP, Microsoft still has the best price / value / concept.

Tumultus said,
Well,
As you may remember, Microsoft introduced the Surface as a reference design, not to compete with their OEMs. As such, they have much lower production / win margins; everything is "house-made", from design to manufacturing - a costs multiplyer!

On a side note:
Just compare the Surface price to anything announced by OEMs lately! No matter if you look at Acer, Asus, Samsung, Lenovo, Dell or HP, Microsoft still has the best price / value / concept.

The current price is fine to me. I just tried to imagine how much better if it was cheaper in term of selling. I understand your reasoning about maintaining a strong relationship with the OEMs. However, the consumers would never care what is going on between Microsoft and its OEMs but the product itself. Microsoft has said that it's changing its image to be more like a device/service company. Given that they already have Xbox so "more device" means Surface. That's why I don't really think they make Surface just for reference. Perhaps it may be one of many reasons. Microsoft is changing its core. Just as I said, I love the Surface since the beginning and it looks way superior than any Windows tablets that I have seen in recent weeks.

Josh_LosAltosHills said,
i remember when nokia said the same thing with the 900.

Nokia said in certain stores it was sold out. They weren't sold out as a whole. It's a lot different when the creating company says that the item is sold out during preorders.

I was going to get it too, I had it in the cart, but not because is the cheapest but because I wanted the cyan cover. I bet many people figured the same and ordered that one to pick and choose the cover color.

technikal said,
a la apple, smells a bit "artificial" when it goes out of stock almost instantly.

Why would they intentionally lock customers out of sales for 3 weeks? It's been on sale since much earlier in the day.

Haters will come up with whatever BS they want to detract.

LookitsPuck said,

Why would they intentionally lock customers out of sales for 3 weeks? It's been on sale since much earlier in the day.

Haters will come up with whatever BS they want to detract.

Except I'm fairly pro-microsoft and like most of their kit/software. I'm just not a blind fanboy. In this instance it just has an apple-esque tinge to it...and not just in the iffy availability. The pricing leaves a lot to be desired too.

technikal said,

Except I'm fairly pro-microsoft and like most of their kit/software. I'm just not a blind fanboy. In this instance it just has an apple-esque tinge to it...and not just in the iffy availability. The pricing leaves a lot to be desired too.

The point of the matter is this: Microsoft is not doing themselves any favours by artificially limiting stock just to create "sellout" buzz. It's in their best interest to sell as many as possible to boost their W8 marketshare. Both from a hardware and software perspective.

technikal said,
a la apple, smells a bit "artificial" when it goes out of stock almost instantly.

Why would they lock out potential purchases of their cheapest version??
If it says it's back-ordered, then it's back-ordered.

Haven't you thought of the possibility that a lot of people have been waiting for this device to come out? And now that it's up for pre-order, those people are probably putting down tons of pre-orders, hence the back-ordered status.

aviator189 said,

Why would they lock out potential purchases of their cheapest version??
If it says it's back-ordered, then it's back-ordered.

Haven't you thought of the possibility that a lot of people have been waiting for this device to come out? And now that it's up for pre-order, those people are probably putting down tons of pre-orders, hence the back-ordered status.

Love this double standards....... Neowin at its best.......

Fritzly said,

Love this double standards....... Neowin at its best.......

Errr. It is only a double standard if this particular commenter has in the past claimed that apple have soled out by lowering demand.

User opinion != Hole community.

LookitsPuck said,

The point of the matter is this: Microsoft is not doing themselves any favours by artificially limiting stock just to create "sellout" buzz. It's in their best interest to sell as many as possible to boost their W8 marketshare. Both from a hardware and software perspective.

Did you ever consider that they maybe HAVEN'T limited stock and you know, actually sold a bunch on the first day?

why pre-order it now on line ad wait 3 or more weeks too where you can wait a few days and pick it up an your staples best buy or walmrt store in a few days

David Thomas said,
why pre-order it now on line ad wait 3 or more weeks too where you can wait a few days and pick it up an your staples best buy or walmrt store in a few days

Microsoft Store exclusive... for now.

aviator189 said,

Why not, then?
Because he / she doesn't know the difference between "innovation" and "invention", that's why!

Want to see a real review before I pass judgement. Knee-jerk reaction is that it's too much for whatever RT really is ... time will tell and I'm hopeful it'll work out, competition is good.

Has anyone made a preview which will show what will and won't work on these ARM versions? I think a lot of people will get a nasty surprise when they see what they're actually going to be able to run on it.

it not prooves nothing at all. Tell me how much they presold, and i will tell you if its a boom, if they have issues, or what... Lol

iguanas said,
it not prooves nothing at all. Tell me how much they presold, and i will tell you if its a boom, if they have issues, or what... Lol

has any company revealed how much they have pre-sold on the first day it's listed??
no company will tell you that.

do you wonder the same thing about every thing else that's back-ordered? that you will only be proven right if they reveal their numbers to you?? did you think the same thing when apple iphones were back-ordered?

Seriously, all this proves is that they have supply issues. Wake up people. Seriously, I'm seeing a reality distortion field from the Microsofties now - although I guess it's a good thing that they're copying Apple.

a1ien said,
Seriously, all this proves is that they have supply issues. Wake up people. Seriously, I'm seeing a reality distortion field from the Microsofties now - although I guess it's a good thing that they're copying Apple.

Do you have to spin everything from microsoft negatively?

aviator189 said,

Do you have to spin everything from microsoft negatively?

same goes when Apple says they've sold out. People who hate will continue hate. That's the "cool" thing to do.

aviator189 said,

Do you have to spin everything from microsoft negatively?

Is it not the same that happens when Apple makes the same kind of announcements?
I am interested in real numbers, and numbers about units sold, not shipped...

Fritzly said,

Is it not the same that happens when Apple makes the same kind of announcements?
I am interested in real numbers, and numbers about units sold, not shipped...


So, what, Apple fans are going to behave this way just to "get even" with PC-using critics from the past?

I see technology has gone full politics. Its nothing but a bunch of congressmen poopooing at each other depending on who has the majority.

Joshie said,

So, what, Apple fans are going to behave this way just to "get even" with PC-using critics from the past?

I see technology has gone full politics. Its nothing but a bunch of congressmen poopooing at each other depending on who has the majority.

This is exactly my point: fans are fans adn they use the same arguments against each other..... adding nothing to a constructive discussion.

You do realize selling out of a product is about as informative as saying I gave 10% of my money to you. You have no idea how to properly quantify that.

KSib said,
You do realize selling out of a product is about as informative as saying I gave 10% of my money to you. You have no idea how to properly quantify that.

except we do for they had said 5 million surfaces were made for the fall. let's say 50% went to the stores, this leaves 2.5 million online. now let's say that 80% of those were the low end model as MSFT knows it will be the most popular. Even if the %s are different, you're talking about one of the most successful tablets ever launched. ok, so it is no ipad, nothing is, ,but everybody was forecasting doom and gloom so selling on a deviced being made by the millions for the quarter is excellent news no matter what.

neonspark said,

except we do for they had said 5 million surfaces were made for the fall. let's say 50% went to the stores, this leaves 2.5 million online. now let's say that 80% of those were the low end model as MSFT knows it will be the most popular. Even if the %s are different, you're talking about one of the most successful tablets ever launched. ok, so it is no ipad, nothing is, ,but everybody was forecasting doom and gloom so selling on a deviced being made by the millions for the quarter is excellent news no matter what.


Not exactly. The number cited for fall most likely counts the full holiday period. They will restock at points in the coming weeks.

No idea yet if they artificially limited the stock but they have a strong incentive to do so as it makes for a headline grabbing launch.

neonspark said,

except we do for they had said 5 million surfaces were made for the fall. let's say 50% went to the stores, this leaves 2.5 million online. now let's say that 80% of those were the low end model as MSFT knows it will be the most popular. Even if the %s are different, you're talking about one of the most successful tablets ever launched. ok, so it is no ipad, nothing is, ,but everybody was forecasting doom and gloom so selling on a deviced being made by the millions for the quarter is excellent news no matter what.

Ahh, I heart this kind of optimize. But let's face, Backorder has been used as a sale-boost and/or eye catching measure since the birth of capitalism. The only solid measure that evaluates Windows 8's performance is the market share report, which comes out 1 month later(Though the report 3 month after RTM is rather poor, let's not talk about it).

Besides, I thought this $599 Surface = $499 Surface + SmartCover. Since $499 solds out, why can't Microsoft take down the $599 combination? Wait... I sense something.

LogicalApex said,


Not exactly. The number cited for fall most likely counts the full holiday period. They will restock at points in the coming weeks.

No idea yet if they artificially limited the stock but they have a strong incentive to do so as it makes for a headline grabbing launch.

Nope. They've got a vested interest in boosting the Win8 ecosystem as much as possible, meaning that they've got to shift as many units as possible in order to show potential devs that their work is quantitatively worthwhile. The Win8 ecosystem is in its infancy, and thus it is vulnerable. I'd expect that placing hype above marketshare is a hanging offence at MS these days.

neonspark said,

except we do for they had said 5 million surfaces were made for the fall. let's say 50% went to the stores, this leaves 2.5 million online. now let's say that 80% of those were the low end model as MSFT knows it will be the most popular. Even if the %s are different, you're talking about one of the most successful tablets ever launched. ok, so it is no ipad, nothing is, ,but everybody was forecasting doom and gloom so selling on a deviced being made by the millions for the quarter is excellent news no matter what.

If it is as you said we will soon hear about real numbers....... aren't we?

Simon- said,
It looks like they managed to fill their first production run of 45. Sorry to the 5 people who missed out.
I clicked "Like" on your comment on accident. I meant to click the "OH HAHAHAHA! YOU'RE SO FUNNY" button.

Simon- said,
It looks like they managed to fill their first production run of 45. Sorry to the 5 people who missed out.

Oh yes they did, and that's without employing underage workers, without worker suicides and without rioting workers shutting the facility down. Now, onto the next million production units.

You can totally go and get the new iMaxi Pad Apple announce on the 23rd, you're gonna need it - you're PMSing excessively.

javagreen said,

Oh yes they did, and that's without employing underage workers, without worker suicides and without rioting workers shutting the facility down. Now, onto the next million production units.

You can totally go and get the new iMaxi Pad Apple announce on the 23rd, you're gonna need it - you're PMSing excessively.

Where is the Surface assembled? Arizona? Europe?........

javagreen said,

The point. You has missed it.

Read my post again.

I did it, thoroughly too; now let me ask again, where is the Surface assembled?.....

javagreen said,

Dodging? A contrived question needs no answer.

The truth can be painful I know....
Next time try harder......

No, that's impossible. We have been told all day that Surface and Win8 is a failure, and the flat stock price was proof of that.

nohone said,
No, that's impossible. We have been told all day that Surface and Win8 is a failure, and the flat stock price was proof of that.
I think the stock price was flat because, as far as I've seen, none of the news outlets said anything about the news. Though I bet they all talked about Apple sending out an invite.

nohone said,
No, that's impossible. We have been told all day that Surface and Win8 is a failure, and the flat stock price was proof of that.

The Surface doesn't run Windows 8.

I preordered the one without the touch cover so I could choose which touch cover will go with my surface tablet. It wasn't a matter of price for me, just choice.

cleverclogs said,
MAybe it's because they wanted a coloured touch cover.
Why MS aren't offering alternative colours for the $599 option is beyond me.

^This, I don't see why I should be slugged a premium for a different colour cover

Looks like my Pro will be without a keyboard bundle I guess

cleverclogs said,
MAybe it's because they wanted a coloured touch cover.
Why MS aren't offering alternative colours for the $599 option is beyond me.

So they can make an extra $20 from those who like hip colours.

RedFlow said,
CRAP I was going to pre-order now that I just got home.

Ditto I would get the 64GB but I want to get the other keyboard, not the touch one

neonspark said,
LOL all the naysayers thinking it isn't going to sell.

Of course and when Microsoft sell 20million of these things you'll see the goal posts move once again to something else by the i-device droners. It is funny that as the chorus of hating becomes louder the more certain that Windows 8 will be a success.

Mr Nom Nom's said,

Of course and when Microsoft sell 20million of these things you'll see the goal posts move once again to something else by the i-device droners. It is funny that as the chorus of hating becomes louder the more certain that Windows 8 will be a success.

Couldn't have said it better myself

Mr Nom Nom's said,

Of course and when Microsoft sell 20million of these things you'll see the goal posts move once again to something else by the i-device droners. It is funny that as the chorus of hating becomes louder the more certain that Windows 8 will be a success.

How many units have been pre-ordered?

siah1214 said,
No, Neowin, $500 is TOO MUCH for this non-iPad product.

I can name five posters that will use the "limited production run" excuse off the top of my head. Because these people have this notion that Microsoft would dedicate starting up a factory to make ten units at a time.

Relativity_17 said,

I can name five posters that will use the "limited production run" excuse off the top of my head. Because these people have this notion that Microsoft would dedicate starting up a factory to make ten units at a time.

I came into this thread hoping to see that. It's like when Apple announces that the iPhone is sold out, and it's flooded with comments like, "Oh course, each store only got two!" Then they announced 5 million total sold, and it's like, "ONLY 5 million? ppsshh."

Cool story, bro myself there.

siah1214 said,
No, Neowin, $500 is TOO MUCH for this non-iPad product.

Absolutely! But it doez browze the internetz. Isn't it WONDERFUL????

Relativity_17 said,

I can name five posters that will use the "limited production run" excuse off the top of my head. Because these people have this notion that Microsoft would dedicate starting up a factory to make ten units at a time.

I can't recall where I read it, but I'm fairly certain that I read somewhere that MS ordered an initial product run similar in scope to Apple's iPhone5. I guess that presumes around 5+ million units. How that breaks down between the 3 different models, and how many MS is keeping for themselves between their stores and online is another question entirely.

Ezekiel Carsella said,

didn't apple patent that???

It is possible. But I don't care about tablets anyway. My Galaxy Note phone takes care of that urge for tablets for me.

Luis Mazza said,

It is possible. But I don't care about tablets anyway. My Galaxy Note phone takes care of that urge for tablets for me.

would you buy a Windows Phone Galaxy note???

Ezekiel Carsella said,

would you buy a Windows Phone Galaxy note???

I don't know. I don't think so at this point. I would have to have better software, a great app gallery (with Chrome, Dropbox, Skype, Google Contacts) like Android's and better phone specs.
I don't think WP is matured for all this yet.

Luis Mazza said,

I don't know. I don't think so at this point. I would have to have better software, a great app gallery (with Chrome, Dropbox, Skype, Google Contacts) like Android's and better phone specs.
I don't think WP is matured for all this yet.

they brought support for up to 64 cores and as much RAM and camera MP as possible so specs are fine. WP itself is really nice. and SkyDrive is there and there is a dropbox client, Skype is there, and there is support for Google contacts.

Ezekiel Carsella said,

they brought support for up to 64 cores and as much RAM and camera MP as possible so specs are fine. WP itself is really nice. and SkyDrive is there and there is a dropbox client, Skype is there, and there is support for Google contacts.

Thank you. I may switch someday.