Analysts: Microsoft could benefit from Samsung-Apple verdict

Just after the jury in a San Jose courtroom ruled that Samsung must pay just over $1 billion to Apple for design patent violations, on Friday Bill Cox, the head of marketing for Microsoft's Windows Phone division, posted a Twitter message  saying, "Windows Phone is looking gooooood right now."

That sentiment is shared by a number of analysts, and even at least one mobile phone maker, who believes that smartphone hardware makers could be afraid that Apple could file, and later win, other lawsuits based on designs of phones using the Android operating system.

Reuters reports that an unnamed executive from a major Chinese based mobile phone maker said, "Some of the other manufacturers of Android products like ourselves are prepared to face similar lawsuits from Apple." The source added, "Even though the bulk of our shipments run on Android, the trend is to diversify into other products running on Windows."

IDC analyst Al Hilwa feels that Friday's verdict in Apple's favor over Samsung " ... levels the playing field between Android and Windows Phone." However, other analysts believe that Microsoft still has to come up with an OS, and corresponding hardware, that will have a better appeal to consumers than previous Windows Phone products.

Microsoft has already gained some market share in 2012, thanks in part to Nokia's new Lumia devices. It's more than possible than smartphone makers could turn to Windows Phone to avoid getting hit with their own patent lawsuits.

Source: Reuters
Mobile Phone image via Shutterstock

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24 Comments

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One thing that annoys me is backup or saving the way you have your phone setup. That way all your previously installed apps and settings can be restored if you upgrade your phone or wipe it. Maybe WP8 will have that feature since Windows 8 is keeping settings stored online between PCs.

We shall see. I hope WP does better than it is now. If if the odd/crazy chance Android sales start falling, I would pick WP device over Apple any day of the week.

Richteralan said,
Analysts: the word is been abused in such degree that anyone in the street can be called Analysts.

Yeah and most of them are paid to advocate for specific companies. IDC is paid by Microsoft, Florian Muller by Oracle and Microsoft, the list goes on. I pay no attention to them.

simplezz said,

Yeah and most of them are paid to advocate for specific companies. IDC is paid by Microsoft, Florian Muller by Oracle and Microsoft, the list goes on. I pay no attention to them.

and aliens visit earth everyday.

Oh Analysts. You try to predict thousands of things and when one turns out to be right, people think you know what you're doing.

zeke009 said,
I did and I'm somebody.

I don't think that's the problem, they don't sell them for any Canadian carriers. (anymore)

still1 said,
not going to happen!! with this verdict more people will buy samsung.

I will not buy Samsung. Their Phones lacks quality. only nokia is making quality phones except apple.

Apple's over-protective nature always seems to harm them eventually. Then again, analysts rarely seem to get it right.

Tbh I can't see it myself. Even if Samsung took a knock in Galaxy sales, HTC and the others would probably take any share from them. In the end Windows Phone still has an upward struggle, just like its had from the very start. I hope Microsoft capture at least 25-33% of the market and keep an competitive edge between all of the eco systems

Silver47 said,
Tbh I can't see it myself. Even if Samsung took a knock in Galaxy sales, HTC and the others would probably take any share from them. In the end Windows Phone still has an upward struggle, just like its had from the very start. I hope Microsoft capture at least 25-33% of the market and keep an competitive edge between all of the eco systems
Others looking to take a share from Samsung will be spending time reviewing their own offerings after this verdict. Apple just put a huge dent in Android and other OEM's should take note.

Even though Samsung is going to appeal, they have to look at their lineup to see what could be a potential target.

All software inside the phone has to be optional. I don't want to start using 3rd party tools of questionable origin just to install a Facebook addon.

If Microsoft improve their Facebook integration in the ways I'd like, then I will stay with them; otherwise, I will switch to using an iPhone because the iPhone also has most of the other features I'd like.

The main things I'm after are toast notifications (ones that actually work properly), Facebook Music integration in Xbox Music, and support for receiving and sending offline Facebook messages in the Messaging hub.

As it stands right now, even iOS 5 has toast notifications and the iOS Spotify app works with Facebook Music (the Windows Phone Spotify app doesn't). iOS 6 improves on the iOS Facebook integration even more.

Come on, Microsoft! Don't allow yourselves to lose a loyal customer.

Yeah a notification centre would be good for WP, but they would need to do it in a different way to Android and iOS. Maybe a swipe to the left?

Silver47 said,
Yeah a notification centre would be good for WP, but they would need to do it in a different way to Android and iOS. Maybe a swipe to the left?

A notification center would defeat the purpose of having live tiles at all. A better way to improve it is to have all the essential updated tiles float to the top. That way, the user will know what's going on right away when they turn on their phone instead of having to pull down some menus.

Edited by LAMj, Aug 26 2012, 8:52pm :

Calum said,
If Microsoft improve their Facebook integration in the ways I'd like, then I will stay with them; otherwise, I will switch to using an iPhone because the iPhone also has most of the other features I'd like.

The main things I'm after are toast notifications (ones that actually work properly), Facebook Music integration in Xbox Music, and support for receiving and sending offline Facebook messages in the Messaging hub.

As it stands right now, even iOS 5 has toast notifications and the iOS Spotify app works with Facebook Music (the Windows Phone Spotify app doesn't). iOS 6 improves on the iOS Facebook integration even more.

Come on, Microsoft! Don't allow yourselves to lose a loyal customer.

Offline messaging does happen now or at least it does on my Lumia 900. I have friends that bounce on and offline on Facebook constantly and I respond to their messages even when their offline from my phone all the time.

I also get toasts for replies to stuff of mine and my 'close friends' reliably (or at least I assume so since it matched up with what's in the Me hub).

Facebook music stuff I know isn't integrated, and I haven't used it, so not sure of the level of demand for it. Choices are good though.

Silver47 said,
Yeah a notification centre would be good for WP, but they would need to do it in a different way to Android and iOS. Maybe a swipe to the left?

What you saying is nice but There is already a notification system called toast message and Live tiles is meant for that. In WP8 I believe its more elaborated.

Edited by trojan_market, Aug 27 2012, 4:43pm :