Apple and Microsoft to team up for iPhone Bing deal?

As the rivalry between Apple and Google heats up, Microsoft appears to be moving in on Google’s former home turf.  Businessweek.com is reporting that Apple and Microsoft are in talks to replace the default Google search on the Safari browser with Bing on the iPhone. 

The talks have supposedly been underway for weeks and might be coming to a close; it's possible that Apple will announce the new partnership at its press event next week.  It’s unclear if users would be able to switch the default search engine after the deal is struck but the end result will probably be something similar to the deal Microsoft struck with Verizon.

Apple and Google have been going head to head in nearly all areas after Eric Schmidt resigned from the board of directors at Apple over a “conflict of interest”.  The two now battle in phone platforms, browsers, and soon to be OS markets.

Currently, new iPhone users are given Google as their default option, with Yahoo! as an option in the settings. Users wishing to search with Bing have to do so through their website or via the Bing iPhone app. The deal isn't seen as a long-term agreement, though. Sources familiar with the company state that Apple may just be buying itself time while it develops its own "skunk works" search engine. However, if Apple does sign with Bing, it’s one more step in the isolation of Google and Apple.

Neowin reporter Michael Brown contributed to this article.

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Jugalator said,
This is not the first time Microsoft and Apple has cooperated. Actually, they are still doing business for each other. Microsoft develops some software for Apple, such as Live Messenger and the Remote Desktop Client, and there was even a day when Steve Jobs unveiled plans to bring Internet Explorer to the Mac.

So this is, in the big picture, not really too unfathomable. It actually seem to benefit both, so why not. :)

IE 5 was actually released for the Mac. Fun to run that every now and then. Doesn't support ActiveX, though.

Quick Shot said,
It seems like apple will get a bunch of negative attention if this change happens.

The vast majority of iPhone users, imo, aren't the diehard crazy OSX fans that hate anything if it's got a MS label on it. So I doubt this, if it happens, would hurt Apple at all.

GP007 said,

The vast majority of iPhone users, imo, aren't the diehard crazy OSX fans that hate anything if it's got a MS label on it. So I doubt this, if it happens, would hurt Apple at all.

I'm not a Apple anything fan, excpet the iPhone lol. I have the iPhone so you're right about that one. It is true that everyone, not just Apple fans have the phone. It won't hurt them.

How about adding in the option to choose your search provider? Just like Windows users have to choose their web browser...

Axel said,
How about adding in the option to choose your search provider? Just like Windows users have to choose their web browser...

I wish I could change my provider to bing in the browser. I hate google and especially yahoo. Glad to see the change coming, hopefully.

Do my eyes deceive me? Surely hell must've froze over lol Funny stuff. This will drive a lot of Mac fans crazy lol I think it's a good move. As stated before, they don't compete against each other legitmately in those areas that either company would get hurt. It's just "one big poke in the eye for google". Google is too big for it to hurt them too much but if other companies recognize this and start jumping the bandwagon over to Bing too, than google has something to worry about. I doubt they'll be in trouble for a long long time.

Nightwind Hawk said,
I'm surprised Apple hasn't taken on Google AND MS yet and created their own services....

They aren't that big yet to do so.
Apple needs at least 5 good years to prepare in advance for such a thing. I won't doubt it'll happen in the future though.

Also an explanation for Apple's recent investments. In time everything will connect

Edited by Motoko., Jan 20 2010, 4:59pm :

would have made sense to at least offer Bing as an option to set as default. Although this is the best case for MS.

Seeing as Microsoft is even MORE an enemy of Apple than Google is (IE, Windows, Windows Mobile, ... compared to just Android), I think Apple would much rather stay with Google or just create something themselves.

PS : No, Chrome isn't direct rivalry with Safari. It's based on the same engine, so if people go Chrome, Apple's happy, because their engine gains market share.

PsykX said,
Seeing as Microsoft is even MORE an enemy of Apple than Google is (IE, Windows, Windows Mobile, ... compared to just Android), I think Apple would much rather stay with Google or just create something themselves.

PS : No, Chrome isn't direct rivalry with Safari. It's based on the same engine, so if people go Chrome, Apple's happy, because their engine gains market share.

I wouldn't be so sure about that. While WebKit is Apple endorsed, it's open source. Apple probably has a deal with Google like Firefox does for getting revenue from the search box.

PsykX said,
Seeing as Microsoft is even MORE an enemy of Apple than Google is (IE, Windows, Windows Mobile, ... compared to just Android), I think Apple would much rather stay with Google or just create something themselves.

But they don't compete in the search market.

PsykX said,
PS : No, Chrome isn't direct rivalry with Safari. It's based on the same engine, so if people go Chrome, Apple's happy, because their engine gains market share.
Eh? Chrome and Safari sure as hell are competing. You'd probably be lucky if 1 or 2% of people out there know they both use webkit, to people that's irrelevant and unknown. They're still competing to push brand recognition or other services (Google search ect).

I wonder if Apple and Google's relationship might fall apart after this. Microsoft could supply the iPhone with Bing Maps and search :)

Too bad we couldn't pick which engine we wanted. I've had terrible results with bing. Google is so much better with searching.

Google will be competing with Apple in the OS market? Really?

Every impression I've gotten about Google's OS is that it isn't designed for workstations at all. Not even a little bit. Maybe if the tablet market REALLY takes off, in which case it'd be like iPhone OS vs Android, which is a battle that has already commenced...

Joshie said,
Google will be competing with Apple in the OS market? Really?

Every impression I've gotten about Google's OS is that it isn't designed for workstations at all. Not even a little bit. Maybe if the tablet market REALLY takes off, in which case it'd be like iPhone OS vs Android, which is a battle that has already commenced...


OS in no way implies that it is for workstations. Okay, so it's not designed for workstations, how is that relevant? As far as I know, a tablet OS, a netbook OS, a phone OS... are all OSs! :|

This would be great news for Apple's customers.

However, we all know that if Internet Explorer locked in a default search provider the EU would get its underwear in a knot and force Microsoft to offer a "search engine ballot box" on startup.

But Apple can dictate what search provider you can have in Safari or their iPhone and it's A-Ok. You have to wonder how long the double-standard is going to last.

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