Apple announces 2nd generation iPad mini with Retina display

Apple held its October media event today in San Francisco and the company announced the heavily expected second generation of the iPad mini which now features a 'Retina' display and updated CPU. Both of these upgrades were expected and mark an evolutionary step for the smaller iteration of the iPad.

One feature that was not added to the iPad mini that many were expecting was Apple's new Touch ID. This feature is a finger print reader that helps makes iOS devices a more secure product and when utilized correctly, makes purchasing more secure but alas, iPad mini was not cool enough to get this feature.

The device will keep the same screen dimensions as the previous product and utilize a 7.9inch display and now uses an A7 chip under the hood. The iPad mini starts at $399 and Apple will also keep the original iPad mini and lower the price to $299.

Apple's original iPad mini was well received even with its higher than expected price when it first made its debut. Seeing as the original did well with consumers, it would seem logical to expect this generation of the device to carry that sales momentum.

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Damn this is tough. I just sold my ipad 3 because i wasnt really using it...however finding that I miss the ease of use and convenience of a tablet.

I have my 4S and just built a pretty powerful desktop pc recently so can't really justify the cost of a tablet...however that Lumia is VERY tempting

Nothing wrong with apple or the ipad, i just got bored of it...

When the original iPad Mini came out, it was using the same display as the original iPad (just smaller) and the older A5 chip. They priced it like it was previous generation hardware, which it was.

Now that it has current generation hardware, it is priced as such.

I have an iPad 3 that I loved. When I updated it to iOS 7, it lost its wireless connectivity. Apple couldn't figure out why, tried everything and promptly gave me a new iPad 3 even though my old one was out of warranty. It kept crashing, they suggesting updating to iOS 7, I did and I got the blue screen of death. So they gave me a new iPad 3. I will NOT update it, that's for sure. Everybody at the Apple Genius Bar those days were people whose Apple products crashed after the update. What a disaster ... but I did get a new iPad!

Seriously? The iPad 2 is still up there, and for $399? $100 less than what it was when it first came out almost 3 years ago? Tim Cook is high.

Interesting. But how come Apple doesn't support AVCHD (Blueray Video), the only video format that can play at these resolutions? What's the point of having HD screens if you don't support HD video? Maybe I'm missing the point.

I can see iPad sales are going to continue to slide down. Problem...the original iPad was 499 to start. Even after it got the higher res display, the price stayed the same. How is it the Mini didn't keep it's same pricing? An extra $100? For what? We can assume it costs more to make the higher res display. But for 4 iPad models, the price remained the same. Why is it, the Mini which is now only getting a sequel, went up $100? It's not our fault the iPhone 5C sales are terrible. No one asked you to make it. Most weer happy with the other model.

I will assume that the Mini will continue to eat into the larger iPad sales as it has been. But overall, I see the sales dropping about 20% from last year. The iPad as with iPhone are both showing their age.

At this point hardware isnt what sells, but what is offered in software. That is why Samsung is kicking everyone's butt. Because they aren't just selling spec bumpers and bigger high res screens. They are selling a total package whee the software makes use of the specs bumps and bigger screens and the sales are showing that people want this.

This is why Android is better. Not because of specs, not because of software. Android is winning overall because, there is real competition with the OEM's using the same platform and because no one has iOS except Apple, they can take their own sweet time; knowing they have a following. The following is not choice anymore, but because they have spent so much money on iOS that now they are forced to stay and take what they are given. Than God for Windows, Android and other alternatives to Apple's backwards thinking.

I wont be buying this Generation of products Apple. I will just buy an older iPad 4.

With all that money Apple has horded...over $100B+ in cash, they still charging $100 for flash storage increases, they still aren't offering any nice features to the device and they have had the same look and style since day one. That is lame and as long as they continue they are going to fall down flat.

TechieXP said,
I can see iPad sales are going to continue to slide down. Problem...the original iPad was 499 to start. Even after it got the higher res display, the price stayed the same. How is it the Mini didn't keep it's same pricing? An extra $100? For what? We can assume it costs more to make the higher res display. But for 4 iPad models, the price remained the same. Why is it, the Mini which is now only getting a sequel, went up $100? It's not our fault the iPhone 5C sales are terrible. No one asked you to make it. Most weer happy with the other model.

I will assume that the Mini will continue to eat into the larger iPad sales as it has been. But overall, I see the sales dropping about 20% from last year. The iPad as with iPhone are both showing their age.

At this point hardware isnt what sells, but what is offered in software. That is why Samsung is kicking everyone's butt. Because they aren't just selling spec bumpers and bigger high res screens. They are selling a total package whee the software makes use of the specs bumps and bigger screens and the sales are showing that people want this.

This is why Android is better. Not because of specs, not because of software. Android is winning overall because, there is real competition with the OEM's using the same platform and because no one has iOS except Apple, they can take their own sweet time; knowing they have a following. The following is not choice anymore, but because they have spent so much money on iOS that now they are forced to stay and take what they are given. Than God for Windows, Android and other alternatives to Apple's backwards thinking.

I wont be buying this Generation of products Apple. I will just buy an older iPad 4.

With all that money Apple has horded...over $100B+ in cash, they still charging $100 for flash storage increases, they still aren't offering any nice features to the device and they have had the same look and style since day one. That is lame and as long as they continue they are going to fall down flat.

More drivel.

From what I can tell the new iPad Air and the iPad mini with retina display are the exact same spec (even screen resolution) yes? The only difference is the mini is smaller (obviously )

InTheSwiss said,
From what I can tell the new iPad Air and the iPad mini with retina display are the exact same spec (even screen resolution) yes? The only difference is the mini is smaller (obviously )

And has 326 ppi, the same as the iPhone, so it will be much crisper than even the iPad Air.

And a smaller footprint, and lighter....

It may have less ram, that's yet to be determined.

since both the ipad air and the ipad mini are rated at the same battery life and I´m assuming the mini has a battery with less capacity, it´s probably underclocked

With the release of ATOM based, 8" Windows (full) tablet starting at $299, it will be curious to see if general consumers start to moving in that direction. Apple has done a great job with the iPad products and marketing but now, I'm wondering if the marvel of an Apple iPad is waning a bit as there are much more choices.

I get that many will have too much invested in the ecosystem to potentially change, however, in my opinion, majority of the people are not that invested and want a simple device for a good price. (I don't count readers of this or other tech sites general consumers.) I think that if (that's a big if) the PC manufacturers and Microsoft can market the ATOM based tablets right, this could put a sizeable dent in the tablet marketplace.

Personally, I'm eyeing the Dell Venue Pro 8 and waiting for the Surface Mini (or whatever it's going to be called).

Cheers.

So far from my experience with renewing people's contracts. People seem to think apps and data are tied to a phone. And except the rare informed individual, they all seem surprised when I tell them they can transfer all of it to a new version of the device.
People are locked in to a device, not an ecosystem. No matter how Apple, Google and Microsoft want to see it.

An iPad with touch ID and multi-user support. Should be able to load up individual user iOS sessions depending on who's finger unlocked it. That's what I want. Until then, my iPad 3.

Shadrack said,
An iPad with touch ID and multi-user support. Should be able to load up individual user iOS sessions depending on who's finger unlocked it. That's what I want. Until then, my iPad 3.
BTW, how is Meshack and Abedigo

So for the price of an iPad Air I get a Lumia 2520 which has a better screen (and yes 1080p is more than enough for the screensize) which has been proven to be very readable in direct sunlight, can take microSD storage, has a USB port, runs Office natively, has LTE support, has a great optional keyboard, better battery life and runs an actual OS. Oh yes, it also has way better social media integration, sharing options, mapping which is seriously better and comes in some cool colours. Oh wait it will also allow me to watch movies and TV series in full res, not losing half the screen since it is in 16:9 ratio..

Check..

paulheu said,
So for the price of an iPad Air I get a Lumia 2520 which has a better screen (and yes 1080p is more than enough for the screensize) which has been proven to be very readable in direct sunlight, can take microSD storage, has a USB port, runs Office natively, has LTE support, has a great optional keyboard, better battery life and runs an actual OS. Oh yes, it also has way better social media integration, sharing options, mapping which is seriously better and comes in some cool colours. Oh wait it will also allow me to watch movies and TV series in full res, not losing half the screen since it is in 16:9 ratio..

Check..

I don't think anyone is surprised by your decision. I mean, it is a Windows device after all.

But...

The Lumia has a better screen? That's subjective I guess. To me, a screen with a higher resolution and ppi is better, but again, that one doesn't have a Windows flag on it.

"Great Optional Keyboard." ? The truck load of keyboard options for the iPad must be a figment of my imagination. Plus, you can plug any USB keyboard into it if you're that serious. But I'm sorry..Windows flag...

And battery? Both devices are rated at 10 hours. But again, the one with the Windows flag is automatically better...

benthebear said,

I don't think anyone is surprised by your decision. I mean, it is a Windows device after all.

But...

The Lumia has a better screen? That's subjective I guess. To me, a screen with a higher resolution and ppi is better, but again, that one doesn't have a Windows flag on it.

"Great Optional Keyboard." ? The truck load of keyboard options for the iPad must be a figment of my imagination. Plus, you can plug any USB keyboard into it if you're that serious. But I'm sorry..Windows flag...

And battery? Both devices are rated at 10 hours. But again, the one with the Windows flag is automatically better...

Are you really trying to say this only after all these years of people claiming that the sheeps only want Apple products due to the Apple on the back? Grow up, man. He made several good points, the Lumia 2520 is clearly a better tablet and costs less.

Well Nokia unveiled more than just devices.

They announced 3 major devices, that being two phones and the tablet. But they also had various software announcements. Think of it like the iPhone 5s/5c announcements plus a tablet.

In terms of quantity, Nokia pretty much matched Apple. Of course the OSX stuff puts Apple ahead. A desktop OS is a pretty big deal.

Of course, your opinion of either company would affect how much you care.

2 Windows Phones, 1 Tablet, 2 Accessories, a lot of apps and games for Windows Phone.
That should be a great source for writing news on a windows site, isn't it?
Sorry, but that's really too much what's being written here about Apple ... just my two cents.
(yeah, I know, I can leave, if I don't want to read the news anymore ...)

Unless you're stuck in Apple's ecosystem, you're better off getting a Nexus 7 2013. You'd get the same PPI, same amount of storage and pretty much the same experience for about half the price. $400 for the mini is far too much.

I'm pretty well integrated into their ecosystem, but I have a N7 2013 on its way, and my iPad will soon be on its way out. The Mini is an utter rip off.

KRazpopov said,
Unless you're stuck in Apple's ecosystem, you're better off getting a Nexus 7 2013. You'd get the same PPI, same amount of storage and pretty much the same experience for about half the price. $400 for the mini is far too much.
Or you can just keep your old devices. I will personally be going online to get an older model.

sycamore said,
Phew!! Presentation Over - Who here was watching and thinking GTA V at the same time?

I was playing GTA5 and just read the article instead. Now going back to GTA5 feeling relieved that I didn't waste my time!

Am I the only one who thinks the iPad Mini screen looks good enough? I don't zoom in or anything on images or while reading so I don't care to much about "retina".

Might try out the iPad Air though.

AJerman said,
And they raised the price to $400?! That's insanity. The iPad Mini was overpriced, now it's just ridiculous.

give apple a break, man.

vcfan said,

give apple a break, man.

I am...I won;t be buying this generation of devices...the next one either. I am going Galaxy all the way. My 4 year old loves the iPad. He uses my iPad 3. I considered getting the last Mini, but held off until todays announcement. Nothing has changed. Just bump up to A7, expected higher resolution display and everything else is the same. The extra $100 is also lame. How is it the other iPad's got the same display and kept the same price, but the Mini didn't? Oh I know! Since the iPhone 5C sales have been terrible, they raised the cost of the Mini to make up for some.

iPad Air? LAME!

TechieXP said,
I am...I won;t be buying this generation of devices...the next one either. I am going Galaxy all the way. My 4 year old loves the iPad. He uses my iPad 3. I considered getting the last Mini, but held off until todays announcement. Nothing has changed. Just bump up to A7, expected higher resolution display and everything else is the same. The extra $100 is also lame. How is it the other iPad's got the same display and kept the same price, but the Mini didn't? Oh I know! Since the iPhone 5C sales have been terrible, they raised the cost of the Mini to make up for some.

iPad Air? LAME!

You spend a lot of time reading about a company and products you hate so much...

Drewidian said,
Why give everyone everything the first time when you can make them pay for the upgrade next year?

You are seriously buying new tablet every year?

A used ipad still sells pretty high upgrade would only cost $150 at the most after initial investment. Not ideal for everyone but you get the most back if you sell right away.

unimatrixzer0 said,
So no finger print reader... figured as much. Leave's something to include for upgrades next time.

Where there not leaks of cases that fit the Touch ID sensor? It may well have been down to availability. With the 5S demand, getting enough sensors to satisfy the demand for the iPad too may have been too much this year.

That is some crazy high res for such a small screen. Is there an upper limit when higher res on small screens stops making sense?

Maybe its more about how the OS deals with the res.

For phones 330-340 seems great. tablets 300ish and monitors 250ish. All depends on view distance.
But people wanting full HD 1080p on a 3-4inch screen are crazy and it just causes unnecessary battery drain and GPU usage.

Shadowzz said,
For phones 330-340 seems great. tablets 300ish and monitors 250ish. All depends on view distance.
But people wanting full HD 1080p on a 3-4inch screen are crazy and it just causes unnecessary battery drain and GPU usage.
False. First off, I haven't seen anyone who wants full HD on a small screen. On 5" or so? Yes. Battery drain? My 5.7" Super AMOLED screen on the Note III actually uses less power than the iPhone 5S' 1136x640 screen. I can get 2 full days of usage on a full charge with typical basic usage..

TechieXP said,
False. First off, I haven't seen anyone who wants full HD on a small screen. On 5" or so? Yes. Battery drain? My 5.7" Super AMOLED screen on the Note III actually uses less power than the iPhone 5S' 1136x640 screen. I can get 2 full days of usage on a full charge with typical basic usage..

Not entirely true. AMOLED screens are only efficient when the screen is predominantly black, but since that's not typical, it can even suck more power than LCDs when a lot of whites are displayed. Overall, you probably can't make a strong case that AMOLED is more efficient than LCD for typical use.

http://mobileraptor.blogspot.c...-power-consumption-and.html

http://www.technobuffalo.com/2...r-web-browsing-study-shows/

Are you new to Neowin? People complained the 920 had no 1080p screen.
And comparing Apples with oranges there mate. Different screen technologies have nothing to do with, more pixels per cm2 = more battery consumption and more work for the GPU to drive those pixels.

em, so the note 3 battery lasts longer than the iPhone 5S and you attribute it all to the SCREEN?
what about the fact that the note 3's battery has twice the capacity as the 5s? (or that iOS running on its CPU traditionally uses less power than any flagship android smartphone)

anyway, I will agree that on phones 5'' or less... 720p vs 1080p doesnt make much of a difference. unless we're talking pentile on AMOLED, in that case, 1080p does the job.


as for the iPad mini with retina display, I believe it has more to do with apple wanting to keep the same resolution so as keep compatibility with current retina apps (remember iOS doesnt really scale the UI, unlike android).