Apple notices Kickstarter iPod Nano project, starts selling it in stores

As we’ve said in the past, Kickstarter is a great way for entrepreneurs to create a business without needing to get backing from big industry. There are many examples of successfully funded projects that have turned into businesses for the individuals involved, but the crown jewel is the TikTok and LunaTik watch kits for the Apple iPod Nano. The project began with a modest goal of $15,000 and was able to amass nearly one million dollars.

Scott Wilson, the creator of the project, tried to find a company to back him when the Nano first came out but everyone turned him down, convinced that the public was not interested in an expensive watchband for the tiny device. Wilson took his project to Kickstarter and the device turned out to be a runaway success, taking the number one spot in Kickstarter history and earning more than the second, third, and fourth place projects combined.

Now, according to Fastcodesign.com, retailers are lining up to stock the TikTok and LunaTik and Apple plans on selling the product in their own Apple stores by the end of the week. Even more interesting is the fact that the project helped drive sales of the iPod Nano, with over 10,000 of the 13,512 backers purchasing a Nano specifically because of the watch kits. If these numbers are accurate, that means Wilson’s project netted Apple over $1.3M in revenue.

Be sure to keep an eye on our weekly Kickstarter reviews.

Image Courtesy of lunatik.com

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21 Comments

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I LOVED this idea when it came out! The only thing that stopped me was the lack of wireless earphones!

Hopefully Apple now see's that there could be a market for this sorta thing and sticks bluetooth on the next iPod Nano in the same form factor.

Dr Pepper said,

Lets see you come up with a design that wont cost as much

Head on over to your local department store and take a look at the watches offered by this little company called Timex. $20 should get you one that is waterproof, shock proof, and won't need a battery change/charge for several years. It doesn't play music, but I'm going to take a stab in the dark here, and assume that an iPod nano will fit into a pocket, and doesn't have to be attached to your wrist with an overpriced piece of rubber. If you buy the Timex and the Nano you have all the same functions provided to you, and you saved $60.

If you don't like your $60, feel free to send it my way, I'll take it off your hands.

kenboldt said,

Head on over to your local department store and take a look at the watches offered by this little company called Timex. $20 should get you one that is waterproof, shock proof, and won't need a battery change/charge for several years. It doesn't play music, but I'm going to take a stab in the dark here, and assume that an iPod nano will fit into a pocket, and doesn't have to be attached to your wrist with an overpriced piece of rubber. If you buy the Timex and the Nano you have all the same functions provided to you, and you saved $60.

If you don't like your $60, feel free to send it my way, I'll take it off your hands.

That's not the point I was making, nice try though.

I was talking about making a design that would encase an iPod Nano. I know full well I can go and get a watch for a tenner from Argos.

Yeah, this product has major flaws due to limitations of the current Nano. However apparently a new version of the Nano is to be released very soon. If they've improved the software to make it easier to access the clock function, add wireless audio (for headphones) and introduced some sort of kinetic battery charger, it's a sure winner.

It's cool and very good looking indeed.

However, I'm not so sure it can prove itself useful in the long run because ultimately you will need to charge the iPod and this defeating the purpose of a traditional watch (whose batteries can last years).

Also, what else can we do with it besides hearing music when not looking at it?

Hmmm, may consider getting a Nano because of it. Maybe. Looks interesting, but do I really need such a thing is another question.

jwoodfin09 said,
That is cool. A great idea almost always succeeds in a market if there is enough demand.

Bad ideas succeed all the time, with great marketing.