Apple sends out invitations for October 23rd event, rains on Microsoft's parade

It would appear that the rumors are true, Apple has sent out media invites for an event on October 23rd where it will likely show off the iPad mini and likely a few other new OS X based products.

The timing of the release could not have been any worse for Microsoft who is working to create noise for its Surface tablet. 

Depending on the price point of the iPad mini, it could be a serious contender in the low-priced game if Apple can keep it close to, or near that, of Google's Nexus 7 or Amazon's Kindle Fire HD. While the iPad mini will be a 7in device and the Surface is a 10in device, it will come down to price ultimately. If Apple prices its tablet low enough to significantly undercut Microsoft's Surface, it could become a hard sell despite being generally marketed at two different devices.

Image Credit: Engadget

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If they announce iPad mini, it wont be cheap. The most lowest they can go for is starting $349 iPad Mini 16Gb and $449 iPad Mini 32GB. But I think the following pricing would be great if they change their iPod touch price to $249 starting, and start iPad mini from $299 and $399 but then again it's Apple you never know! They might price it the same as the New iPad. One thing for sure, I don't see them ever going for $199 for iPad mini.

I hope Apple moves away from their dead old boring rows and columns of static icons and a clock GUI. Maybe they'll learn something from Windows 8 and introduce Live Tiles? Or maybe not.

Here's hoping this announcement is just as disappointing as the iPhone5 announcement and then the media and public perception can focus on the 26th and 29th.

Being sneaky and coming out first is only beneficial if your content trumps the competitor's

Edited by deadonthefloor, Oct 16 2012, 11:26pm :

"We've got a little more to show you"........ Sorry Apple... did you say something? don't waste my time you ego centric simpletons. Say what you want, I'm not going out of my way to look!

No matter how they try to spin it, the iPad Mini will be a reactionary product, and that's why it's a bad sign for Apple, though their fans won't be able to understand this.

The iPad was not an entry into an existing market. It pushed to define a new one, and competitors reacted to it with entries in the same, Apple-defined market.

The iPhone was not an entry into an existing market. It pushed to define a new one, and competitors reacted to it with entries in the same Apple-defined market.

An iPad Mini is an entry into an existing market. Apple derided the 7" form factor for years, and years of forum threads give evidence of a fan base that absorbed and parroted this belief. Competitors of the original iPad, in a race to differentiate, proved that the smaller form factor appealed to an enormous segment of the market: they were more portable and more affordable, and the loss of real estate didn't matter because the number of people using tablets for productivity is comically small.

Now that this competitor-defined market is threatening to overtake Apple's territory, Apple has been forced to react, and instead of finding a way to bring something new again, they've decided simply to build what the market already has, with an iFlavor.

Joshie said,
No matter how they try to spin it, the iPad Mini will be a reactionary product, and that's why it's a bad sign for Apple, though their fans won't be able to understand this.

Reacting to the market is exactly what they need to do though. Ignoring it or pretending everything is fine and dandy is NOT what they need to do. Look what happened to RIM and Nokia because of how long they took to react?

How did MS fair in the MP3 player market? Was it because they took so long? MS are still unproven in the Smartphone and Tablet market, and how long have these been established for now?

DomZ said,

Reacting to the market is exactly what they need to do though. Ignoring it or pretending everything is fine and dandy is NOT what they need to do. Look what happened to RIM and Nokia because of how long they took to react?

How did MS fair in the MP3 player market? Was it because they took so long? MS are still unproven in the Smartphone and Tablet market, and how long have these been established for now?


I...what? No. You completely misread what I posted. Not only did I not suggest Apple should "ignore" it or pretend everything is fine, I in fact described exactly what people expect them to do. Go. Gogogo. Reread.

of course apple is trying to rain on the surface and w8. myself i won't be buying either and ill go with the 32gb nexus 7. the surface costs way to much IMO.

smooth3006 said,

yeah god forbid anyone on here has a opinion and dislikes w8...

It's not that at all. It's your incessant whining that gets on everyone's nerves. We get it. You don't like Windows 8/Surface/WP8/Microsoft. Move on already.

Better App ecosystem, iOS and the shinning Apple logo and a lower price... Hey, it's a win! LOL...

I don't think the iPad mini is the real competition for Surface. The "New iPad" probably is the target here as well as all the 10 inch Android tablet.

Apple seems to do this with each new release of a Microsoft OS, or other products, and thus far it doesn't seem to have hurt MS. . .Albeit there is always a first time.

iPhone finally caught up with Android devices as far as size: zomg revolutionary!
Now they've finally caught onto the fact that some people want a smaller tablet, like the Android ones that have been out for ages: zomg media storm!
...I think the Surface will be fine.. I doubt anyone who wanted it will be lured away by this.

Edited by Charisma, Oct 16 2012, 8:13pm :

Charisma said,
iPhone finally caught up with Android devices as far as size: zomg revolutionary!
Now they've finally caught onto the fact that some people want a smaller tablet, like the Android ones that have been out for ages: zomg media storm!
...I think the Surface will be fine.. I doubt who wanted it will be lured away by this.

Not everyone's opinion is set already.
Think average Joe or grandpa and grandma.

GS:mac

Though hate to admit it... MS will have a hard time competing with the 7 inch iPad and the mass press of how Windows 8 sucks and more garbage like that.

Jose_49 said,
Though hate to admit it... MS will have a hard time competing with the 7 inch iPad and the mass press of how Windows 8 sucks and more garbage like that.

the bad press will need to do better this time. The iEngadget, thePoison, The iCNET of the world are already on the W8 haterade..... look now at iCNET..an article on " Why you dont want to upgrade to Windows 8? "

Will they make an article on: "Why you should not upgrade to the mini Pad" ? Will they?

I'm really hoping they'll have some news on the software front, beyond iTunes 11 that is. iLife and iWork could really use a major update.

the better twin said,
And this is why MS have shot themselves in the foot by overpricing the surface.

uhhh... good luck to iOS in trying to beat Windows.

drazgoosh said,
Well by iOS, I'd assume he means Phone and RT.

In that case, wouldn't it make more sense to wish Windows good luck in trying to beat iOS?

a1ien said,
Enjoy your gimped version of Office and the handful of apps.

gimped office which is still better than no-office on iPad? do I smell a Surface envy?

I want iLife '13 and iWork '13. I'm tired of downloading 5+ gigs worth of updates for iPhoto and Garageband. I'm also looking forward to the (hopefully cheap) iPad Mini. I'd get the Google Nexus, but I really don't want to repurchase all my apps for Android.

Tyler R. said,
I want iLife '13 and iWork '13. I'm tired of downloading 5+ gigs worth of updates for iPhoto and Garageband. I'm also looking forward to the (hopefully cheap) iPad Mini. I'd get the Google Nexus, but I really don't want to repurchase all my apps for Android.

iPad 4 for me next year, I'd buy an iPad now, but I don't want to be stuck on a third gen device when the fourth gen device is going to come out rather soon.
Also it's easier on my wallet after buying the iPhone

Oh and hell yeah, iLife and iWork need new major releases ASAP.
Maybe even add a new iLife application? iDVD and iWeb being gone, I kinda feel there's a gap that can be filled.
I know iWeb is not going to come back, but maybe something for blogging?
Maybe something to publish and layout for the web content from the whole iLife suite?
That'd rock actually.

iDVD, well I see authoring at home is neglected for good now by Apple, meh...

Related: Where the hell is Aperture 4 for flip's sake?

GS:mac

Yet the surface is just a one device in a larger group of WinRT and Win8 devices going on sale on the 26th. In the end of the day I don't think this timing bothers MS, you can (if you're in one of the markets) pre-order the surface right now so it's fine.

If anything you'd expect the iPad Mini to target the lower end kindle fire HD and n7 market. I think if anyone should worry it would probably be Amazon.

They can't compete with the $199 market or they will end up killing the iPod touch market. If mini actually happens, I am curious to know how they will fit in the price between iPod and iPad.

gohatters said,
I'll bet this was planned. They were holding on to it to rain on Surface news

They'd better be holding onto something better in order to gimp the launch of the Pro.

gohatters said,
I'll bet this was planned. They were holding on to it to rain on Surface news

The factories can only produce so much, so I take it that the iPhone 5 needed some extra love in the first few weeks, because "everyone wants one".
So they delayed the iPad Mini that's likely to be announced and ready to buy that day.

But yeah, that specific date, that's obviously poking Microsoft

GS:mac

.Neo said,
Whatever helps you sleep at night.

If the iPad Mini is exactly what it would appear to be. It's crap from the getgo. The only reason people would buy it is because it is an iPad made by Apple and will feature iOS ecosystem of apps. There is no logical reason to buy it, it's not ground-breaking, it's not trying. It's simply trying to take over the market where it does not belong.

The iPad Mini will have a low-quality display that is beat by its competitors, and share the same iOS platform as the iPhone/iPod/iPad. You need to tailor the OS experience to the devices it runs on. The iPad and iPod both started as either an iPhone without the phone or a huge iPhone without the phone.

Microsoft may be trying to spread the Metro UI to all the devices and services they have, but it is at the very least tailored to those devices. For example, the Xbox 360 may have a dashboard with the Metro feel, but it's not running a hacked Windows 8 that has a start screen. And Windows Phone 7/8 may have tiles, and share the same internals to make app developing easier, but they don't share the same start screen.

The iPad Mini is only being put out there to take more of the market, it's not going to have a tailored home screen to the smaller screen size, or unique features. It will be a low down iPad...and it won't even be high quality, oh no, that's for future generations of the iPad Mini that will get the retina display or the most wanted hardware features.

Microsoft tried to make a high quality tablet the first time around. And the experience was well polished. Apple is purposely planning this, and personally I would never buy an iOS product again because it's recycled bull****. Only the apps are what makes the deal, and I don't need apps, I need a functional operating system out the box.

siah1214 said,
they're starting to look more and more desperate.

Foxconn is working at full capacity, sounds like things must be falling apart inside Apple HQ XD

Sionic Ion said,

If the iPad Mini is exactly what it would appear to be. It's crap from the getgo. The only reason people would buy it is because it is an iPad made by Apple and will feature iOS ecosystem of apps. There is no logical reason to buy it, it's not ground-breaking, it's not trying. It's simply trying to take over the market where it does not belong.

The iPad Mini will have a low-quality display that is beat by its competitors, and share the same iOS platform as the iPhone/iPod/iPad. You need to tailor the OS experience to the devices it runs on. The iPad and iPod both started as either an iPhone without the phone or a huge iPhone without the phone.

Microsoft may be trying to spread the Metro UI to all the devices and services they have, but it is at the very least tailored to those devices. For example, the Xbox 360 may have a dashboard with the Metro feel, but it's not running a hacked Windows 8 that has a start screen. And Windows Phone 7/8 may have tiles, and share the same internals to make app developing easier, but they don't share the same start screen.

The iPad Mini is only being put out there to take more of the market, it's not going to have a tailored home screen to the smaller screen size, or unique features. It will be a low down iPad...and it won't even be high quality, oh no, that's for future generations of the iPad Mini that will get the retina display or the most wanted hardware features.

Microsoft tried to make a high quality tablet the first time around. And the experience was well polished. Apple is purposely planning this, and personally I would never buy an iOS product again because it's recycled bull****. Only the apps are what makes the deal, and I don't need apps, I need a functional operating system out the box.

You're trying too hard. Apple is releasing a product to compete in another market, whats wrong in that and how exactly does it not belong? MS is doing the same thing with the Surface and at the end of the day consumers will decide what they want.

Sionic Ion said,
The iPad Mini will have a low-quality display that is beat by its competitors

You know this how? Apple is simply competing with the Nexus 7. I don't see any reason why they shouldn't at least try.

Sionic Ion said,
Microsoft tried to make a high quality tablet the first time around. And the experience was well polished. Apple is purposely planning this, and personally I would never buy an iOS product again because it's recycled bull****. Only the apps are what makes the deal, and I don't need apps, I need a functional operating system out the box.

If you honestly think Apple cooked up the iPad mini in a four month timeframe (from the drawing board to production) you're nuts. Overall their timing really couldn't be better from a business point of view. The Microsoft Surface's screen is pretty low-res and at this point we have no idea what the tablet's overall actually quality is yet. You say you don't need apps, just a functional operating system out of the box. Strip away the apps from Windows RT or 8 and you're left with an empty Start Screen.

Your entire post makes very little sense.

Edited by .Neo, Oct 16 2012, 5:41pm :

Sionic Ion said,

If the iPad Mini is exactly what it would appear to be. It's crap from the getgo. The only reason people would buy it is because it is an iPad made by Apple and will feature iOS ecosystem of apps. There is no logical reason to buy it, it's not ground-breaking, it's not trying. It's simply trying to take over the market where it does not belong.

The iPad Mini will have a low-quality display that is beat by its competitors, and share the same iOS platform as the iPhone/iPod/iPad. You need to tailor the OS experience to the devices it runs on. The iPad and iPod both started as either an iPhone without the phone or a huge iPhone without the phone.

Microsoft may be trying to spread the Metro UI to all the devices and services they have, but it is at the very least tailored to those devices. For example, the Xbox 360 may have a dashboard with the Metro feel, but it's not running a hacked Windows 8 that has a start screen. And Windows Phone 7/8 may have tiles, and share the same internals to make app developing easier, but they don't share the same start screen.

The iPad Mini is only being put out there to take more of the market, it's not going to have a tailored home screen to the smaller screen size, or unique features. It will be a low down iPad...and it won't even be high quality, oh no, that's for future generations of the iPad Mini that will get the retina display or the most wanted hardware features.

Microsoft tried to make a high quality tablet the first time around. And the experience was well polished. Apple is purposely planning this, and personally I would never buy an iOS product again because it's recycled bull****. Only the apps are what makes the deal, and I don't need apps, I need a functional operating system out the box.

I find posts like this odd, I mean when you compare a different vender's products do they also stack up to this criticism? I mean what's wrong with releasing the similar product at a smaller size. I'm sure it's going to cost quite a bit less than the standard iPad. Sure lower quality screen, but it increases the choice for the consumer.

So you don't need apps, well without them, there is not a lot else to a tablet imo, just an OS and the hardware is enough for you then??

It's weird, it's like for every fanboy for Apple there is the 'anti-fanboy' and both are just as extreme and unrealistic about Apple's products.

Sionic Ion said,
The only reason people would buy it is because it is an iPad made by Apple and will feature iOS ecosystem of apps.
Yeah. Heaven forbid anyone buy a tablet because it has all the apps they want and is made by a company with a record of making solid tablets.

.Neo said,

You know this how? Apple is simply competing with the Nexus 7. I don't see any reason why they shouldn't at least try.


If you honestly think Apple cooked up the iPad mini in a four month timeframe (from the drawing board to production) you're nuts. Overall their timing really couldn't be better from a business point of view. The Microsoft Surface's screen is pretty low-res and at this point we have no idea what the tablet's overall actually quality is yet. You say you don't need apps, just a functional operating system out of the box. Strip away the apps from Windows RT or 8 and you're left with an empty Start Screen.

Your entire post makes very little sense.


Low res than the overhyped retina but apparently it holds up to the iPad3 screen as per engadget and Ed bott's articles. I guess let's not jump the gun until you actually get reviews.

BajiRav said,
Low res than the overhyped retina but apparently it holds up to the iPad3 screen as per engadget and Ed bott's articles. I guess let's not jump the gun until you actually get reviews.

I won't jump the gun until I actually see one. Apparently Sionic Ion already knows the iPad mini will have a very low quality screen.

.Neo said,
Strip away the apps from Windows RT or 8 and you're left with an empty Start Screen.
But the apps that come with Windows 8/RT are fundamental apps that are core feature sets of the OS. Sionic Ion obviously meant third-party apps (like your Angry Birds and Instagrams), and you're just nit-picking.

.Neo said,
Whatever helps you sleep at night.

Actually I couldn't sleep thinking how that image looks like a bum doing a crap in the air!!!! LOL... sorry a bit In the gutter hey!

.Neo said,

You know this how? Apple is simply competing with the Nexus 7. I don't see any reason why they shouldn't at least try.

Ok but that's all they are doing. They are releasing a smaller iPad. One thing Apple has done right is the new iPod Nanos and the Apple TV. The iPod Nano from last generation and this generation feels like an iOS device but was tailored to the device's specific needs. The new Apple TV runs iOS but it doesn't feel like an iOS device at all, it was tailored to a TV experience.

Problem is, I bet you the iPad Mini will only be a smaller iPad. It would be different if it was striking with a new UX designed for entertainment...but we all know what it will look like, people want a smaller iPad, they don't want a small iPad that has limited features like no tablet UI. That's what Nexus 7 critics talked about, that it featured a phone UI. But a specifically tailored experience would help the iPad Mini feel revolutionary, but Apple never tries to do that anymore. They only deliver what the customers want to hear.

People have been screaming and begging for an iPad Mini for the longest time. I've been expecting it. And now it comes to rain on the Surface's parade. It's kinda childish. The reason the iPhone 5 did not strike my brother was because it was exactly like the leaks and it had everything that we predicted, and really it didn't feel any different or bigger. It felt smaller in stores.

The review from The Verge gave it too much credit. And the Apple store sales rep annoyed me, asking me if I was an iPhone user, and I was polite enough not to pull out my Galaxy S3 running CM10 and laugh at him. He kept trying to push me to buy one and it wasn't happening at all, I was looking to see what Apple delivered.

Ever since Apple's iPhone was ground-breaking, they gave up trying and started delivering only what we would expect them to. All their products build upon the predecessor and at the end of the day...that's what drives me insane about Apple, they don't try and they still win, and Microsoft tries and they get slammed by an arrogant Apple.

The Nexus 7 UI is intuitive for it's 7 inch form factor because it features a phone UI without the phone featuring widgets showing movies, music, TV shows, things I would like to rent or buy. Books, magazines, games, etc. It's alive because of the content from Google Play.

Windows RT/8 is functional because of Windows, because of Office RT/2013, because of the transformation of Windows. They tailored the entire Windows experience to tablets and Apple doesn't do that. They just make a new device in a new market, slap iOS on it, and say it's the same great revolutionary OS. But they don't improve it or innovate like they should, the app developers slave to the app ecosystem when they should bring their apps and their functionality to new ecosystems like Windows and Android.

I used to not believe in Android, but since ICS, and when I upgraded my devices to Jelly Bean, Google has tried, I'm not an Android fanboy. I'm planning on getting a new WP8 device to compliment my Surface. Because Microsoft tries. I'm a hard believer in solid work and effort should be rewarded. Apple doesn't try. If they do make the iPad Mini experience tailored around media and entertainment moreso than their amaaaaazing apps then I applaud them, I really will. But I know right now what Apple will reinvent, again and again...it's recycled bull****.