BlackBerry: Sales of BlackBerry 10 devices have been faster than expected


BlackBerry chief executive officer, Thorsten Heins, has told the Frankfurter Allgemeine Zeitung newspaper that while BlackBerry does not want to publish sales figures of its BlackBerry 10 smartphones due to wanting to observe the sales trend for a bit longer, they have sold "above expectations and their target was thoroughly ambitious".

In the interview Heins also added that BlackBerry has been surprised by the over zealous reaction and that they have had to increase production capacity for the meantime.

BlackBerry launched its BlackBerry 10 mobile operating system at the end of January along with two new smartphones, the Z10 which is a full touchscreen device, and the Q10 which has a full physical keyboard and a smaller touchscreen. While Heins seems positive about the sales, earlier in the month, an analyst slashed the BlackBerry Z10 sales estimate by 83 percent.

Source: Reuters Image: BlackBerry

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It's selling well in Canada from what I've been hearing. One of the guys in the next office got one - looks pretty nice.

But then again it would have to be complete garbage not to sell well in it's home territory.

It feels nice, OS is far better than previous versions but I couldn't switch purely because of the lack of great apps.

They launched Z10 in India yesterday at INR 43,490 ($805.60) while you can get a Samsung Galaxy SIII 16 GB for INR 29500 ($546.45) or a Nokia Lumia 920 for INR 35500 ($657.59) or an iPhone 5 16GB for INR 45500 ($842.83).
I don't know whether there are enough BlackBerry diehards here in India to warrant such a high premium.

It's Canada, so it really doesn't matter much! The real sign of success will be how it performs here in the U.S! Blackberry is releasing the Q10 way too late! That is probably the only model that a lot of people would buy especially due to the keyboard.Hopefully, we can see some good progress in the U.S for blackberry!

szo said,
It's Canada, so it really doesn't matter much! The real sign of success will be how it performs here in the U.S! Blackberry is releasing the Q10 way too late! That is probably the only model that a lot of people would buy especially due to the keyboard.Hopefully, we can see some good progress in the U.S for blackberry!

just stick with your american phone (apple)

So, where are the numbers? I'm surprised the people who are so quick to dismiss when the same things are said from Nokia about it's sales because we don't have any numbers aren't jumping in here to do the same.

Anyways, we'll just have to wait and see if we do get numbers or if RIMs market share slide slows or stops.

didn't this guy just recently got caught lying about blackberry being sold out in store, where you couldn't find em anywhere? then some journalists decided to call up a whole bunch of stores and found out that they still had plenty of stock?

also,channel checks are pretty accurate when it comes to knowing if it is selling well or not. that's why those analysts revised their estimates from 1.75 million to 300k.

xstex said,
Not sure, any idea where you may have read this?

BlackBerry 10: shops deny claims by Thorsten Heins that Z10 phones are selling out
Shops have denied claims by BlackBerry boss Thorsten Heins that some the company's new Z10 smartphones have sold out.

http://www.telegraph.co.uk/tec...phones-are-selling-out.html

Staff at Phones 4U, the exclusive UK supplier of the white Z10, said that they have not sold out of the handsets.

One store in Leeds and one in Manchester said they had handsets available for immediate purchase and collection, with one saying they had “loads left”.

It depends which stock he was talking about and if it did sell out in a certain amount of stores he wasn't lying.

matt4pack said,
I'm pretty sure he was referring to the initial stock which would have been replenished.

in a few days, you go from sold out and hard to stock to "loads left" and "plenty available"?

Here is the difference between an analyst and a CEO - if the CEO is making a claim about sales he knows to be false then he'll face legal action but if the analyst is shown to be a lying scum sucking roach then nothing at all happens to him. Maybe one day we'll start to see public floggings for analysts who make claims and then suddenly disappear when they're proven wrong.

Mr Nom Nom's said,
Here is the difference between an analyst and a CEO - if the CEO is making a claim about sales he knows to be false then he'll face legal action but if the analyst is shown to be a lying scum sucking roach then nothing at all happens to him. Maybe one day we'll start to see public floggings for analysts who make claims and then suddenly disappear when they're proven wrong.

CEO's are also known to hype things. But this certainly is positive news. I just hope both WP and BB are able to capture significant marketshare. I think four players in the smartphone market is a nice number but if number 3 and number 4 are fighting over 5% of the market then its not going to benefit the end-user.

Mr Nom Nom's said,
Here is the difference between an analyst and a CEO - if the CEO is making a claim about sales he knows to be false then he'll face legal action but if the analyst is shown to be a lying scum sucking roach then nothing at all happens to him. Maybe one day we'll start to see public floggings for analysts who make claims and then suddenly disappear when they're proven wrong.

And this is why I like to see REAL numbers from the company, not some 3rd party survey/report that is given. Three surveys could be done by 3 independent companies at the same time and have different results.

The thing about this is that the CEO states no numbers or metrics of any kind. It is completely believable that Canada would have high sales and selling through lots of stock. I take it for granted they did well there, but the UK etc is the real interesting part of the sales picture and there is all kind of misleading contradictory statements from various parties.