Blendtec: No immediate plans to "blend" Microsoft Surface

They are a company that has become a huge Internet sensation thanks to a series of entertaining YouTube videos. We are speaking of Blendtec, the blender maker who have released a series of videos under the umbrella title "Will it Blend?". They show ordinary objects and products being "blended" by their product.

The company blended the iPhone 5 and the Galaxy S III in one video, and more recently, Blendtec used its machine on the iPad mini, the Nexus 7 and the Kindle Fire HD. So, of course, we wanted to find out if Blendtec was going to target Microsoft's Surface tablet on its list of upcoming items to be "blended."

Alas, (or thankfully, depending on your point of view) it looks like Blendtec won't be putting the Windows RT tablet in its machine anytime soon. According to what a spokesperson from the company told Neowin in an email today:

At this time we are not looking to blend the Microsoft tablet due to the recent video we posted. We may look at it a few months down the road. We have a lot of blends on our docket that rank higher than this.

Of course, we are interested to see if the Surface can be blended because of its magnesium case, which has been proven to be very tough under real world conditions.

Source: Blendtec email

Report a problem with article
Previous Story

Brace yourself: Official TMZ Windows 8 app released

Next Story

Xbox 360 ESPN app updated; SmartGlass in December

35 Comments

Commenting is disabled on this article.

The actual reason is pretty simple: the Surface is made from magnesium.

In solid form, magnesium is very stable and strong. But when magnesium is ground into a fine powder, it becomes extremely flammable and even explosive.

http://www.youtube.com/watch?v=YaMe5BitREM
http://www.youtube.com/watch?v=v40s8_7ZcrU

If they somehow managed to cram a Surface into a Blendtec and blended it into Surface dust, it would likely cause a fire or an explosion which would completely destroy the blender.

So we'd have to conclude that the Blendtec has met its match -- you can blend a Surface, but only at the risk of destroying your Blendtec.

Edited by aaaaa0, Nov 28 2012, 11:51am :

BigBoy said,
Methinks that in Surface, Blendtec will meet it's match.

Ironically, the Internet is going to goad Blendtec into attempting this if the reaction is overwhelmingly "lololol they're just scared their blender < vapormg".

Though I'm inclined to agree. I just don't see their blender taking it out as easily as these other gadgets.

Neowin really need to make it mandatory for it's authors to ask "Is this really news?" before they hit the post button.
For reference, this is not.

Asrokhel said,
You already have, he was fired!

Wait, are there really idiots who think Sinofsky created Metro...?

Is this going to be part of the new Microsoft mythology? More 'facts' people make up because they can't be troubled to tune in to reality.

Asrokhel said,
You already have, he was fired!

Julie Larson-Green was a part of the teams who came up with Metro.
She is now the new head of the Windows Division at Microsoft.

"We have a lot of blends on our docket that rank higher than this."

What, does it take a whole day to prepare for each blend?

headsoup said,
What, does it take a whole day to prepare for each blend?

He said "rank", which would imply that people aren't interested in seeing a Surface... blended.

I am very skeptical about the videos. Does metal case (like iPad Mini) really get blended into dust with blender? Or was it some video magic that they took out the metal case before they pour out everything else as dust?

ThunderRiver said,
I am very skeptical about the videos. Does metal case (like iPad Mini) really get blended into dust with blender? Or was it some video magic that they took out the metal case before they pour out everything else as dust?

See reviews of it on YouTube. A Blendtec blender can in fact blend it like that. It's amazing.

Maybe it doesn't blend and they don't want to show a video since it would make their product look bad. After all, the main purpose of "Will It Blend?" is to promote Blendtec blenders.

giantpotato said,
Maybe it doesn't blend and they don't want to show a video since it would make their product look bad. After all, the main purpose of "Will It Blend?" is to promote Blendtec blenders.

Chuck Norris didn't blend and they showed that one
"Bad guy smoke, don't breathe this"

PmRd said,
First of all it would have to fit inside the blender and second I'm sure it would not blend

They did an iPad iirc. I think they just busted it in half first.

spenser.d said,

They did an iPad iirc. I think they just busted it in half first.

Yeah good luck doing that with the Surface

PmRd said,

Yeah good luck doing that with the Surface

I think that's the problem. I don't think Surface would blend, and I don't think that dude in the video is anywhere near strong enough to break a Surface in half.

I mean... Steven Sinofsky turned a Surface into a skateboard...

spenser.d said,
They did an iPad iirc. I think they just busted it in half first.

Yea, i saw the original one, they also took the metal back off first. They were very careful not to show the back of it.

spenser.d said,

They did an iPad iirc. I think they just busted it in half first.


I have to admit in watching that one the ipad kind of broke pretty quick as he tried to fold it to fit. BUT it was still trying to work for a long while

warwagon said,
I LOVE his cheesy smile, as he is bending them. It cracks me up everytime.

"Whooooo. Don't breathe this!"

A representative from Blendtec has """"""sold""""""""" Neowin <-- that's what it says in the preview.

aniv said,
A representative from Blendtec has """"""sold""""""""" Neowin <-- that's what it says in the preview.

Try the "Report a problem" with the article link