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Dell hopes PC buyers get LCD envy

Neowin · Feb 26, 2002 21:58 EST with -1 comments

Dell on Tuesday announced the release of its first 19-inch LCD (liquid crystal display), the 1900FP, which is selling for $1,299.

Dell's strategy of selling flat-panel monitors is aimed at improving margins and lifting PC sales, according to Tim Rhodes, chief executive at research firm Provizio.

"It doesn't just make money for them, but it also helps to differentiate them from their competitors," Rhodes said. He added that he wouldn't be surprised to see rivals, such as IBM, Hewlett-Packard and Compaq Computer, come out with similar 19-inch flat-panel screens to attract PC sales and improve margins.

Dell's new, midnight-gray and silver flat-panel monitor is targeted at people, such as stock traders, who are looking for a sleek, low-power consuming screen.

News source: CNet News