Due to shortage, HTC forced to use LCDs in place of AMOLED displays

According to Android Community, HTC is taking drastic steps to keep up with the demand for their AMOLED equipped smartphones. Phones like the Nexus One, Desire, and Droid Incredible, all use the more vibrant and less power hungry displays that many users have come to love.

Since the Droid Incredible was released by Verizon, getting your hands on the device has been nothing short of a challenge. Due to a shortage of Samsung manufactured AMOLED screens, the device is still on backorder. This is likely due to Samsung needing to focus their resources on their Super AMOLED screens needed for the world-wide launch of the their upcoming Galaxy S. AndroidGuys is even reporting that Verizon is letting people on the Droid Incredible waiting list to switch over to the soon-to-be released Droid X. The shortage is clearly a serious issue.

HTC has confirmed that it will continue using AMOLED displays, but that it would also use Sony's Super TFT LCDs. According to them, there is no noticeable difference. However, due to the very nature of LCD vs AMOLED technology (LCD uses an LED backlight), it's doubtful that the tech world will feel comforted by the switch. HTC is currently testing the LCD screens. It's unclear how the company plans to make the public aware of the switch. It looks like the tech world may even get to see an LCD version of the Nexus One.

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32 Comments

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If they don't tell consumers that are getting the LCD version, not only that they're getting that version, but what that actually MEANS, they're really doing a disservice to the consumer...

I am really curious on a comparison of the screens when they release a Desire with the Sony LCD.
Quality of the screen and battery time.
As LCD seems to be better in sunlight, I might even like the LCD Desire more.

Biglo said,
This is some old news from like a week ago, neowin getting a little slow now

It's the hamsters, they're struggling in the heat.

not everyone is fond of the AMOLED screens. it's not bad to have choice. The one thing I LOVE about my nexus one though is the TRUE blacks. It's like a whole new world

This a REAL, verified by third parties, sales shortage due to unprecedented demand -- unlike the iPad's artificial, PR only sales slowdown due to demand...ahem.

excalpius said,
This a REAL, verified by third parties, sales shortage due to unprecedented demand -- unlike the iPad's artificial, PR only sales slowdown due to demand...ahem.

Caugh, caugh..... Sprint....

"world-wide launch of the their upcoming Galaxy S" it's been out for well over a week here, and longer elsewhere, though I know it's not in the US.

zkid2010 said,
HTC could hook 14" VGA monitors to their devices and they'd still be some of the best smartphones around.

as long as they are oled displays.

Sucks for HTC. Why can they not produce these things fast enough or at least hold out on releasing a product until you can make it at a steady pace and keep up with orders?

shakey said,
Sucks for HTC. Why can they not produce these things fast enough or at least hold out on releasing a product until you can make it at a steady pace and keep up with orders?

Sounds like the issue is Samsung's not HTC's... production issues like that can change overnight, so they probably weren't notified about the shortage until after the initial batch had already been put on sale.

Just my guess though.

I think the HTC Desire has been more of a success than HTC was expecting.
I believe it has been the best selling smartphone in Europe every month, since it was released. (Until the iPhone 4).

shakey said,
Sucks for HTC. Why can they not produce these things fast enough or at least hold out on releasing a product until you can make it at a steady pace and keep up with orders?

You have to keep yourself in the market (that's why they can't just make enough before they sell, they promote it and then sell it really quick). Also, it's not like there are machines that produce an infinity of phones, you gotta consider costs too (and you can't just say "use all the resources available").

vaximily said,

Sounds like the issue is Samsung's not HTC's... production issues like that can change overnight, so they probably weren't notified about the shortage until after the initial batch had already been put on sale.

Just my guess though.

Why it sucks for HTC. They are at the will of Samsung who can't produce these fast enough, or at least wont produce enough for both companies to use lol.
Would think with the money these phones are bringing in though, they could focus a little more on the production of what is causing the shortage.

shakey said,
Why it sucks for HTC. They are at the will of Samsung who can't produce these fast enough, or at least wont produce enough for both companies to use lol.
Would think with the money these phones are bringing in though, they could focus a little more on the production of what is causing the shortage.

Yeah, even if HTC is a competitor, you'd think Samsung is making enough money on them to ramp up production...

I wonder how they will manage the whole production line with mixed screen types! This sounds like a nightmare. I can see why they want to decouple from Samsung because they have lost a lot of sales from the unavailability of AMOLED displays but what about the consumers who want to get what they pay for?

I wouldn't swap an AMOLED for a Super TFT (or whatever they are calling it these days) on my Nexus One for anything...and this is taking into consideration the PenTile arrangement in the AMOLED.

Wow... that sucks. They advertise an AMOLED screen for your phone and you end up getting a good old LCD screen.

Hope they're gonna put a sticker on the box that's gonna tell you which version you have before you buy it.

Because I'm in a picky mood... Author used "the tech world" twice in the same paragraph... better word choice could have been chosen for one or the other.

Not really surprised to see Samsung hanging onto the AMOLED screen's for themselves instead of selling their stock to competitors and putting their own supply in jeopardy... maybe Sony would be the better supplier for HTC since they don't have as many competing products (any?)... even if it is TFT LCD.

vaximily said,
Because I'm in a picky mood... Author used "the tech world" twice in the same paragraph... better word choice could have been chosen for one or the other.

Not really surprised to see Samsung hanging onto the AMOLED screen's for themselves instead of selling their stock to competitors and putting their own supply in jeopardy... maybe Sony would be the better supplier for HTC since they don't have as many competing products (any?)... even if it is TFT LCD.

Well its not as if LCD's are hard to get, so I doubt that really matters. The advantage of AMOLED is the battery life.

If I was in the market for a Desire, I wouldn't be buying one with an LCD screen. I wonder if they will put it on the box, or advertisement in the shops to show the difference??

bomberh said,
If I was in the market for a Desire, I wouldn't be buying one with an LCD screen. I wonder if they will put it on the box, or advertisement in the shops to show the difference??

I'm pretty sure they'll have to. Probably a new model like HTC Desire L or something

bomberh said,
If I was in the market for a Desire, I wouldn't be buying one with an LCD screen. I wonder if they will put it on the box, or advertisement in the shops to show the difference??

HTC Desire: Take it outside into the sunlight to discover which is LCD