First XBox 360 TV Ad to Air on MTV

Thanks Spartan_X for the heads up on this news.

MTV & Microsoft today announced a global marketing alliance to unveil the next-generation Xbox® video game system on MTV channels in the United States, Asia Pacific, and Europe, all within a 24-hour window, a first for the videogame industry.

The highly anticipated console will be revealed to videogame fanatics, music lovers, and MTV viewers via a high-energy half-hour program titled "MTV Presents: The Next-Generation Xbox Revealed." The special will be hosted by entertainment icon, seasoned gamer, and Xbox fanatic Elijah Wood, known globally for the Academy Award-winning Lord of the Rings film trilogy. Island Records' renowned Las Vegas rockers The Killers will deliver electrifying performances throughout the special.

The global broadcast will premiere Thursday, May 12, 2005, at 9:30 P.M. Eastern in North America and on Friday, May 13, 2005, in other regions around the globe (local air times below).

Viewers will get an exclusive look at the Xbox vision for the next generation—one that ensures that the user experience is always connected, always personalized, and always in high definition. The special will feature never-before-seen, action-packed gameplay of future Xbox games; a peek into the future of the Xbox Live online gaming service; backstage celebrity interviews; and exclusive insider footage on the making of the next-generation console.

Video: Xbox 360 TV add (Requires Quicktime Browser Plugin)