Google gets its own store ... sort of

Google wants more people to try out its Chromebooks, the notebooks that were released earlier this year by Samsung and Acer that uses Google's Chrome operating system. To that end Google has decided to launch a "store within a store", the Chrome Zone, inside the Currys and PC World superstore in London. TechRadar.com reports that the store, as you can see in the picture above, has a Google-like look and feel with the splashes of color all around the retail store front.

At the moment, the only product the Chrome Zone actually has for sale is the Samsung Chromebook which first went on sale in the UK in June. The Acer model has yet to make an appearance in that country. Mark Slater, who is the category director at the retail store's parent company Dixons Retail, claims that customer response to the Chromebook itself "has been excellent". He adds, "It's the most revolutionary laptop on the market and as the leading electrical retailer in the UK we are thrilled that our flagship store has UK exclusivity to showcase this new technology to our customers. We have dedicated staff who have been specifically trained in using the Chromebook to demonstrate all its unique benefits and features to customers."

Google states in its official Chrome blog site that it plans to open up more Chrome Zones in the UK over the next few months. There's no word yet on if this retail store concept will make its way over to the US. So far only Samsung and Acer had released notebooks with the Chome OS inside; Google has been silent about its future plans for Chromebooks.

Image via TechRadar.com

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39 Comments

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Wait.. You mean people actually go inside these stores?

You could add up the technical knowledge of all employees working for Dixon's on one hand, 3 of your fingers are broken after having them smashed up by a money grabbing sales rep clawing at your wallet

they need trash the old slow criplebook and bring something up to quality par ...

next release shall beat that netbook MS given to developers on BUILD conference

Seems like a desperate attention grab to me. The world isn't ready for an "always on" web OS like Chrome OS. If Google would introduce some kind of offline functionality without sacrificing too much, they could revolutionize mobile computing. They have a lot of good ideas but poor execution.

yes, I agree with you that the world isn't ready for "always on" web OS yet.. but only for now.. with the effort Google is throwing in the HTML5 technologies (offline capabilities)... it will probably change in future.

I think it's a great idea - Now the kids have somewhere colourful to 'play' (with 4 child minders) while I shop around PC World for a new Laptop!

computerboffins said,
I think it's a great idea - Now the kids have somewhere colourful to 'play' (with 4 child minders) while I shop around PC World for a new Laptop!

lol

This reminds me. I had a dream last night where I won a Chomebook. I don't know why, because I don't want one. XD

Meph said,
This reminds me. I had a dream last night where I won a Chomebook. I don't know why, because I don't want one. XD
That's good, since it was just a dream.

stevember said,
I bet there is more computer knowledge in that plastic zone than in all the PC World's stuck together.

Doubt it, they are sales people first then techy, if you can call them techy. I call them golems

McKay said,
"It's the most revolutionary laptop out there"

I beg to differ.

Indeed, we all know only Apple makes Revolutionary products..

McKay said,
"It's the most revolutionary laptop out there"

I beg to differ.

No, I agree. I fail to see anything special about the laptop itself, but the OS itself, could arguably be called very innovative.

FMH said,
No, I agree. I fail to see anything special about the laptop itself, but the OS itself, could arguably be called very innovative.
The OS is obviously Ubuntu and an insult to the open source community. I can already run Chromium on Ubuntu. Nothing innovative about it.

What is innovative is the way Google drags people into their cloud services. And the moron hypocritical community says they don't need privacy from 2nd and 3rd parties.

FMH said,
No, I agree. I fail to see anything special about the laptop itself, but the OS itself, could arguably be called very innovative.

Chrome OS does nothing Mac OS X or Windows can't do by opening your browser window. The other way around Chrome OS can't really do much more beyond web browsing.


Obviously I can't deny what you are saying Neo and Jebadiah, but I was saying it has a different approach to things. All concerns about cloud, privacy are of course there(and I agree with them all), but that doesn't mean it can't be an innovative product.
It is simplifying things in a manner that is different to what Microsoft and Apple are doing. Just very different.

FMH said,

Obviously I can't deny what you are saying Neo and Jebadiah, but I was saying it has a different approach to things. All concerns about cloud, privacy are of course there(and I agree with them all), but that doesn't mean it can't be an innovative product.
It is simplifying things in a manner that is different to what Microsoft and Apple are doing. Just very different.

You weren't talking about simply a different approach, you talked about Chrome OS being very innovative. I don't see what's innovative about taking a Linux distro, dumb it down to the point you can only view a web browser window and call it a revolutionary new product. Both Apple and Microsoft support the cloud for quite a while now and continue to improve integration across their existing products (Mac OS X/Windows - iOS/WP7).

.Neo said,

You weren't talking about simply a different approach, you talked about Chrome OS being very innovative. I don't see what's innovative about taking a Linux distro, dumb it down to the point you can only view a web browser window and call it a revolutionary new product. Both Apple and Microsoft support the cloud for quite a while now and continue to improve integration across their existing products (Mac OS X/Windows - iOS/WP7).

Taking a unique approach is inn

.Neo said,

You weren't talking about simply a different approach, you talked about Chrome OS being very innovative. I don't see what's innovative about taking a Linux distro, dumb it down to the point you can only view a web browser window and call it a revolutionary new product. Both Apple and Microsoft support the cloud for quite a while now and continue to improve integration across their existing products (Mac OS X/Windows - iOS/WP7).

Taking a unique approach is innovative.

I'm sure Google saved a lot of money by building it this way.
- 12 Chromebooks
-2 employees
-6 plastic chairs
-2 tables

FMH said,
I'm sure Google saved a lot of money by building it this way.
- 12 Chromebooks
-2 employees
-6 plastic chairs
-2 tables

Actually there are 4 employees... You gotta work a little bit on your humor and "jokes"

Dark-Side said,

Actually there are 4 employees... You gotta work a little bit on your humor and "jokes"

Four? Stop kidding.

@FHM: I find it absolutely bizarre that you have your avatar set to a picture of Bing. I can understand liking the service but to the point where you want to share it with others? And yes, it would be just as weird if it was Google.

Considering that I find it no surprise that your comments are Google hostile.

theyarecomingforyou said,
@FHM: I find it absolutely bizarre that you have your avatar set to a picture of Bing. I can understand liking the service but to the point where you want to share it with others? And yes, it would be just as weird if it was Google.

Considering that I find it no surprise that your comments are Google hostile.


Sorry, but I'm no Google-hater. Honestly!
Don't let my avatar fool you.
I'm was just commenting about this store, which no matter which company had built, I would have...... bashed it!

I like something about every company, even though I may be a Microsoft fanboy. But I really don't try to hate on others. Bing is where it is today because of Google, no doubt. Similarly, I use Gmail, Chrome and Google translator. Google is one of the most important companies to get Microsoft to improve it's game. Every company needs one. For Microsoft, Google is one of them.


(Having said that, I do strongly dislike Oracle. It's an exception.)

FMH said,

Sorry, but I'm no Google-hater. Honestly!
Don't let my avatar fool you.
I'm was just commenting about this store, which no matter which company had built, I would have...... bashed it!

I like something about every company, even though I may be a Microsoft fanboy. But I really don't try to hate on others. Bing is where it is today because of Google, no doubt. Similarly, I use Gmail, Chrome and Google translator. Google is one of the most important companies to get Microsoft to improve it's game. Every company needs one. For Microsoft, Google is one of them.


(Having said that, I do strongly dislike Oracle. It's an exception.)


Yeah... everyone believed your story bro..... you use chrome? really... just do a search i can see u defending ie9
http://www.neowin.net/forum/to...p__593813848#entry593813848

FMH said,
Wow! You think I'm lying?

I'm using Chrome for some time, because I'm having some problems with Neowin on IE9. There is an error when I post a thread. You can search that too!


so u only use when IE is not working??? cool.... you call that a reason for not being Google hater.... I bet you are a full time IE9 user just try to be true here and even if you are a hater and not lie...
I love microsoft OS and tech and i am so dedicated that i have decided not to buy an apple product... I love chrome and IE9 too and its the truth.

Dark-Side said,

There are two more employees sitting next to each of the people trying Chrome Books

Anyway I was just joking. And yes, I didn't notice those two employees either.

FMH said,
Correction: The Ugly Plastic Zone.

Now that I think about it, it looks like this plastic store is made out pieces of the Windows XP taskbar.

Enron said,

Now that I think about it, it looks like this plastic store is made out pieces of the Windows XP taskbar.

lol - v good!!