Google's Moto X ad says it is 'the first smartphone that you can design yourself'

Last week, Google revealed a new logo for its Motorola smartphone and tablet hardware division, but that is just the beginning of Google's plans to revamp the Motorola brand. Today, it was revealed that Google will be teasing the public with a newspaper ad campaign that hypes up the upcoming Moto X smartphone, while at the same time revealing almost nothing about the device.

Ad Age has posted up the image of the full page color ad that will run tomorrow, the day before the US Independence Day holiday, in the The New York Times, USA Today, Wall Street Journal and Washington Post. The ad uses the holiday period to state that the Moto X will be designed and assembled in the USA. The Ad Age article says that the phone will be put together specifically in Ft. Worth, Texas, although Google admits that some of the parts will come from overseas.

The phone itself is not shown, but the ad copy, over a picture of two people leaping into a lake, claims that the Moto X will be "the first smartphone that you can design yourself." There's no word on what exactly that means. At the D11 conference in May, Google said that the Moto X would have two processors and that it will go on sale in October. It's pretty rare that a company teases a smartphone launch three months before it's released.

Source: Ad Age via The Verge | Image via Google

Report a problem with article
Previous Story

Microsoft Research developing 3D touchscreen with tactile feedback

Next Story

Microsoft Research launches Windows 8 port of Network Speed Test app

48 Comments

Commenting is disabled on this article.

Gah! Trim colors, engraving and -gasp!- own wallpaper as a preset! And that's it! Marketing hype drums - Google knows it. Gullibility of metrosocial twitterast generation - they know it even better.

This phone will be called the Moto X 1. Everybody knows it's the Moto X, but from the picture the guy clearly looks like a "X" and the girl like a "I".

Looking forward to knowing more about that device. Could be nice if we could order it from moto website and choose the inside spec like a computer on dell's website for exemple.

Edited by toms2028, Jul 3 2013, 10:49am :

Interesting. The made in USA will attract a lot of people these days. But only if it can deliver. Being an American, I would much rather buy things made in the USA and do so whenever I can. Hope it pans out and I cant wait to hear more. Hopefully it is not a disappointment.

i design it my self means patterns on the back of the phone or simply customising ui? or the overall shape, screensize, etc? do i understand that i design and moto make so i have to wait for the phone? this ad is just not clear enough.

techbeck said,
Could also mean you choose the specs. How memory, screen size and such.

That starts to sound interesting. But my concern is that this way the phone is impossible to be mass produced, will the pricing and production spoil me? Ignoring that issue it will be a superb chioce.

Enron said,
A phone I can design myself? Wow that's cool. Do I get to pick what OS I put on it?

For you only Windows 95 and 98, no SE! Only in the next 30 minutes!

Enron said,
A phone I can design myself? Wow that's cool. Do I get to pick what OS I put on it?

Think it has more to do with spec wise. It will be Android, no doubt about that.

interesting idea, but i quite skeptic this can be profitable,
but hey, this totally impossible with WP & iOS scheme.

A customisable device... I think I remember an article a couple of months ago discussing a customisable phone where you can pick your resolution, CPU, RAM, ROM etc.

Also, this could be a custom ROM dev nightmare, gunna be too many configurations. Although to be fair, most people seriously into the dev scene might consider a full blown top model.

Sure, the whole US thing is nice for people in the US as it brings in some needed jobs, however it's a gimmick!

I don't think they mean customize hardware, Im pretty sure they are talking about designing the outside look of the phone,as in the case. they could let you upload your patterns and images,choose what type of materials,etc...

vcfan said,
I don't think they mean customize hardware, Im pretty sure they are talking about designing the outside look of the phone,as in the case. they could let you upload your patterns and images,choose what type of materials,etc...

If its just the casing.... this is nothing new or unique.

Google/Moto really gotta get their heads out of their asses with these false claims.

there was another 'high end fancy' manufacturer in that assembled in the US.
and Nokia and many others had these "Design your own casing" things. Going many many years back.

Shadowzz said,

If its just the casing.... this is nothing new or unique.

Google/Moto really gotta get their heads out of their asses with these false claims.

there was another 'high end fancy' manufacturer in that assembled in the US.
and Nokia and many others had these "Design your own casing" things. Going many many years back.

it has to be just the casing. pictures and specs leaked by evleaks

http://www.androidpolice.com/2...want-to-see-the-model-name/

Google has done a great job of eroding the entire company to the point where I do not think it CAN be effective.

Selling off bits that aren't related directly to phones, using patents to lose legal battles.

When I see something compelling come out of this wholly owned Google subsidiary, I may change my mind. I do not see this happening.

deadonthefloor said,
Google has done a great job of eroding the entire company to the point where I do not think it CAN be effective.

Selling off bits that aren't related directly to phones, using patents to lose legal battles.

When I see something compelling come out of this wholly owned Google subsidiary, I may change my mind. I do not see this happening.


+1 Google is a company I really don't have any desire to use or own.

deadonthefloor said,
Google has done a great job of eroding the entire company to the point where I do not think it CAN be effective.

I think Moto has done that job all by himself.

deadonthefloor said,
Google has done a great job of eroding the entire company to the point where I do not think it CAN be effective.

Selling off bits that aren't related directly to phones, using patents to lose legal battles.

When I see something compelling come out of this wholly owned Google subsidiary, I may change my mind. I do not see this happening.

Oh look, our resident Google expert

Interesting. It better be good.

I'm still not buying the whole made/assembled, since that's just one thing compared to all other things made abroad. It's just a marketing ploy.

A340600 said,
Interesting. It better be good.

I'm still not buying the whole made/assembled, since that's just one thing compared to all other things made abroad. It's just a marketing ploy.

In this difficult economic times, bringing back home the manufacture and assembly of the phones will create jobs and promote more economical benefits in the area where those factories exist. That's good.
In fact if a national enterprise in my country made a good, high end phone i will buy it; that makes money stay in the country and not fleeing to another country; it promotes jobs and less outsourcing; and in the end it's an incentive for more companies to do the same, creating a new cycle.

Richio said,
.....

I think the ideal is there, but the reality is not.
Consider the cash for clunkers deal which was designed to spurn spending in the automotive industry. Numbers from that experiment showed Toyota coming out on top.

Everyone wants to say 'Merica #1 yeah!!!!!!

When in reality they still buy what they want regardless of where pieces are sourced/manufactured/assembled.

Apple will be assembling their iDevices in US soon too. Guess it will be a fight to get to market first to see who can really make that claim.

deadonthefloor said,

I think the ideal is there, but the reality is not.
Consider the cash for clunkers deal which was designed to spurn spending in the automotive industry. Numbers from that experiment showed Toyota coming out on top.

Everyone wants to say 'Merica #1 yeah!!!!!!

When in reality they still buy what they want regardless of where pieces are sourced/manufactured/assembled.

Apple will be assembling their iDevices in US soon too. Guess it will be a fight to get to market first to see who can really make that claim.


Agreed. I don't think this matters to most people. And most people I know wouldn't buy another Motorolla...

Richio said,
I think, my question is, does it matter? Are people impressed by that? Genuinely asking- I mean if a phone were made in the UK (where I live) I wouldn't take that as an incentive to buy it... in fact probably the opposite - In fact this video demonstrates it all haha
http://www.youtube.com/watch?v=1EBfxjSFAxQ

I for one am. I'm proud to own a British made car (only ever have) and look for products made in England. It's what Americans refer to as "Patriotism" and something the great British public are sadly lacking in.

jamieakers said,

I for one am. I'm proud to own a British made car (only ever have) and look for products made in England. It's what Americans refer to as "Patriotism" and something the great British public are sadly lacking in.


Sadly Americans and British don't think that way (I am like you too so don't take this as an insult). I'm not Asian (Korean specifically). I live in a fast growing Korean neighborhood. All I see around me are people with Android phones. They either carry a Samsung Galaxy S III; Samsung Galaxy S4; or a Galaxy Note II. I became very curious. I am friendly with a lot of them and asked them why they like Android so much over Apple or Windows Phone. At the time I didn't make the connection that they were all holding Samsung devices. They told me Samsung is made in South Korea. They will either buy that or LG. Since Samsung make more popular hardware they stick with Samsung.

That is national pride.

jamieakers said,

I for one am. I'm proud to own a British made car (only ever have) and look for products made in England. It's what Americans refer to as "Patriotism" and something the great British public are sadly lacking in.

Sadly lacking patriotism??? As in blind adoration of your own country? Be proud of being human, not where you were born. Patriotism is just another way to segregate countries.

Owning a British made car is not something to be proud of. Owning the best car available for the amount of money you paid would be, and that would probably have been Japanese.

oh really? Please give me an example of how it is good?

Patriotism is always blind and stupid. The very meaning of the word suggests being loyal to your country, regardless of the regime. I'm not saying patriots are blind and stupid, just indoctrinated. If you have a belief that you've held since childhood that your country is somehow better than the rest then I would think very hard about where you got that belief... I could make a reference to the people of a country led by a small mustached man with one testicle but I'll refrain so as not to fulfill the stereotype of online debates.

I'm pretty interested actually. We'll see how this pans out - I so badly want Motorola to be at the forefront of technology and fashion again!

Richio said,
I'm pretty interested actually. We'll see how this pans out - I so badly want Motorola to be at the forefront of technology and fashion again!

It's been a looooooong time...

Richio said,
I'm pretty interested actually. We'll see how this pans out - I so badly want Motorola to be at the forefront of technology and fashion again!

Going through a history of my phones (feature and smartphones) the majority of my phones in the past have been either Nokia or Motorola. Don't know how old you are but my very first phone was a Motorola StarTAC. Man that was a great looking device in its day.

yeah, a LOT of us started our cellphone life with StarTAC


i loved it. even though the menus were CRAP!!!
very hard to use. my second phone was Nokia banana phone, and I immediatly fell in love, not with just design (like StarTAC) but with the interface!!!

panacea said,
yeah, a LOT of us started our cellphone life with StarTAC


i loved it. even though the menus were CRAP!!!
very hard to use. my second phone was Nokia banana phone, and I immediatly fell in love, not with just design (like StarTAC) but with the interface!!!


SNAKES!