Updated: Google's UK headquarters on fire

Breaking News Wire is reporting that a fire has broken out at Google's UK headquarters in London.

The 6-story building is located at Buckingham Palace Road, near the Victoria Place Shopping Centre and can be seen below. "We were called in at 1.53 p.m. (local time)," a fire brigade spokesman said according to BNO. Firefighters are still currently on scene battling the fire but it has been described as "not very large" by the fire brigade. Initial rumours suggest that it could be the result of a BBQ gone wrong at Google. Neowin member Elven suggests it could be an iMac on fire (ha).

Currently there are no reports that anyone has been injured in the incident and we hope it remains that way. Daily Telegraph reporter Jon Swaine posted a picture of the fire on twitter.

Update: The Telegraph also confirmed the reports and provided a video of the events, we have embedded this below.

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"The Roof, The Roof, The Roof is on Fire..."
On a side note, did anyone notice the blending error in the streetview, looks like the van ran up the back of the little red thing.

First imacs, now this. Maybe window's doomsday will be tomorrow! Oh wait. The 360 is mentioned below google and the burning imac. That one fails all by itself. So I guess we're even. Go linux!

looks like a air conditioner on the roof or some kinda HVAC system caught fire, not the building itself (but could of spread to the building)

Yep, that was my first thought.

Anyway, always good for an Arthur Brown song:
'I am the God of Hell Fire, and I bring you.......FIRE!'

To the tune of Londons Burning

Google's burning, Google's burning.
Fetch the (search)engines, fetch the (search)engines.
Bing Bing, Bing Bing!
Pour on Yahoo, pour on Yahoo.
Google's burning, Google's burning.

metallithrax said,
To the tune of Londons Burning

Google's burning, Google's burning.
Fetch the (search)engines, fetch the (search)engines.
Bing Bing, Bing Bing!
Pour on Yahoo, pour on Yahoo.
Google's burning, Google's burning.


Lol!

Roadrunna said,
My first thought also, particularly as the news item below this was the smoking mac.

Noticed that instantly also.