Here is Microsoft's first Surface Pro 3 commercial

Microsoft has released its first Surface Pro 3 advertisement and the company is going to push the idea that this tablet can replace your laptop. This shouldn’t be a major surprise, considering that at the announcement of the device, the company compared it to a Macbook Air.

The advertisement can be seen above and shows how the device can be part of your entire routine. Everything from using the device in bed to traveling and using it in at the office; Microsoft wants to highlight the versatility of the device.  While not explicitly stated, it does have the ‘one device for everything in your life’ feel to it, which has been a hallmark statement for the Surface since it was launched.

The Pro 3 will go on-sale later this month and you can pre-order the device now if you so choose. If you want to check out a bit more about the device, you can follow-our in-depth postings here that give you a bit more flavor about what to expect when the Pro 3 hits store shelves.

The commercial is 30 seconds long too, which means that this spot should be making its way to the cable networks in the near future. Let us know in the comments below if this commercial hits the spot or if Microsoft is missing the bigger picture. 

Source: YouTube

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Well made ad for what appears to be an excellent product.

It appears that there's an audio glitch at around 25~26 seconds though:
"Introducing Surface Pro [OOP] 3..." - anyone else hear that?

What no tap dancing video.. anyway I guess this dude need to get a life as by the time he wake up to time he went to sleep he was messing with tablet.

I'm actually surprised, i thought it was going to be the usual Microsoft ones, pointless and not advertising the product, just like the first surface tablets.

However this kept the device front and centre throughout the advert with loads of ideas of how you might use the device.

Great advert!

I still have the original Surface Pro (SP1). I think my next tablet will be one of these new 7 or 8 inch tablets, because of their portability. The SP1 is still working great as my laptop replacement. Imagine that it is my primary machine, running VS 2013 on it for my daily software dev environment running in a VM on that machine, while everything else is running off the native Win8.1.1 OS. SP2 was not worth the upgrade. I'll keep my normal 3 year replacement cycle and wait for the SP4 instead, even though the Sp3 is a great device

I see they're still using that traitor Daniel Cloud Campos as the model in the commercial, even though he's a known iPad user.

I sort of agree with this. The scenes are all very quick and don't focus on any given feature. It's a catch-all spot and to this end, I suppose it doesn't a pretty good job.

Good commercial. But until more HD space is offered at a reasonable price, will never replace my laptop and I will continue to upgrade to a laptop.

techbeck said,
Good commercial. But until more HD space is offered at a reasonable price, will never replace my laptop and I will continue to upgrade to a laptop.

This device is more valuable than the mac book pro and mac book air... and they are more expensive than the device... if you want cheap, go and use Surface RT and connect SD or HDD to it.

this is a fool tablet pc to replace your laptop and desktop. it is the cheapest and Best PC you can find.

benjimoola said,

This device is more valuable than the mac book pro and mac book air...

That's really a personal opinion. I can see you making the case against the MacBook Air, however, it is not more *valuable* than a MacBook Pro. Value is relative also. We all value things differently.

I dont use Macs either. I have an old Macbook Pro, but I am mainly a Windows user. So I buy systems with Windows. And yes, the Surface Pros are full systems and for many, light users, this will work as a full replacement for their current system. For me, it will not until more HD space is offered. And HD space is expensive so really, not MS fault. So I am content with using what I have until the price falls.

Cheapest and best PC you can find? Subjective.

512GB (640 with a 128GB microSD) generally speaking is a solid amount of space. If you need more then that though realistically you aren't going to get it in a reasonable priced SSD drive.

For me, I keep a 2TB drive attached to my dock for when I need mass storage, as I rarely need it when I am on the go. But this isn't a device to replace everything obviously so if that doesn't work for you it doesn't.


And i believe I pretty much stated everything you just did. And sorry, not going to carry around a external storage when traveling.

techbeck said,
And i believe I pretty much stated everything you just did. And sorry, not going to carry around a external storage when traveling.

He never said he carries his External HD around he said it's attached to his dock. As you guys like to put it, "Most" people would find 512 GB plenty of space, no need for anything much bigger. Hell 256 GB is plenty for "Most" people.

uxo22 said,

He never said he carries his External HD around he said it's attached to his dock.

Yes, I know. Was explaining my needs and why I need a bigger HD.

techbeck said,
Good commercial. But until more HD space is offered at a reasonable price, will never replace my laptop and I will continue to upgrade to a laptop.

This always gets me.

If you have 10TB worth of music, pictures and videos at home, it doesn't mean you have to have a device that will let you take 10TB with you on the road. How much do you have to have with you at all times? Be honest.

It really depends on what I am doing and where I am going. If I am going away for a while, I will load up a bunch of movies, TV shows, music, programs....and whatever else I need. Those use up space quick and it is a real hassle to carry around an external drive. Just extra equipment I don't need. I also download torrents and depending on the site, I need to seed them for a while as a requirement. Those also take up lots of space depending on what I download. I also backup my data to an external drive but for the most part, personal files, pictures, personal movies, personal music...are all kept on my laptop for easy access.

I understand that my space requirements may not be the norm for most people. I was not commenting on them and was commenting on my needs for a system. SSD space is expensive now and I get that and is not MS fault.

techbeck said,
.....

You can get monsterous laptops > 20" displays that have two or more drive bays.
I think that's the style that would best fit your needs.

techbeck said,
Good commercial. But until more HD space is offered at a reasonable price, will never replace my laptop and I will continue to upgrade to a laptop.

I agree but I've loaded Office, Visual Studio, a ton of modern apps, several steam games on my SP2 256gb and still had about 120 gb free. Windows Desktop software will install on a MicroSD with no problems.

"512GB (640 with a 128GB microSD)"... + 25Gb Standar OneDrive +++ with Surface itself, +++ with backed up Smartphone photos, etc. Also as you said, USB +++ whatwver amount you'll ever need.

I got My pro 2 November... I guess I may wait for pro 4 unless I give my pro 2 to my little niece if she comes to the UK this summer for visit. 4 years old really need to play like a pro with it.

Is there a reason they are always mentioning that it can run Office in all the commercials. As far as I can recall right now the iPad can run office as well too.

That teaser video that was shown at the reveal would be a good commercial

wv@gt said,
Is there a reason they are always mentioning that it can run Office in all the commercials. As far as I can recall right now the iPad can run office as well too.

While the Ipad can it's still no where near the capabilities of full office, though I am not sure your average consumer would fully understand that. It's also highly possible though that the commercial was written (maybe even shot) prior to the ipad version of office becoming available.

wv@gt said,
.... iPad can run office as well too ....

No better than office viewers for Windows until you activate your office365.

Then you get minimal edit functionality, so definitely not as well.

They didn't shoot them selves in the foot, remember Office is as much of the Microsoft image as Windows is. Microsoft has a history with Office that almost predates Windows. The difference is you guys are right that the Surface can run full blown office, but not sure if the consumer really knows that though.

_Alexander said,
Microsoft shot themselves in the foot by releasing Office for iPad

I would actually argue they almost shot themselves in the foot taking so long to release it. They are new to the mobile space, and office for iPad is no where near as good as the full version. That being said they were doing a disservice to their customers who were also using iPad's by not having it sooner.

Not as good as the videos with voice overs, Apple's best ads are those ones with voice overs and showcase apps and software, not just the hardware apparently other companies don't get that.

ians18 said,
Not as good as the videos with voice overs, Apple's best ads are those ones with voice overs and showcase apps and software, not just the hardware apparently other companies don't get that.

What's particularly great with APple commercial is how they describe use cases (i remember the one with the cloud sync of photos) - IMO that is very powerful because it shows to "normal" people what they can do with it, in a simple way. Most non-technology addicts dont *think* about these things.

uxo22 said,
Didn't take very long for this "Microsoft" commercial to become about "Apple".

Indeed :D
Well after all, even Panos Panay was talking about apple within a few minutes of the SP3 announcement ;)
Not that I agree with that though ...