Mike Nash, Corporate Vice President of Windows Product Management, has a tough problem on his hands. Microsoft and its hardware/software partners have done a lot in the past 16 months to make Windows Vista a better operating system. With Service Pack (SP) 1, Microsoft has addressed some of the performance and reliability problems that has made Vista the butt of so much bad press when it launched.
But convincing the PC-buying public that Vista isn't their worst nightmare has proven challenging — especially as the result of continued press reports, comments on blogs and in forums (almost always from anonymous users who may or may not have actually tried using Vista in the past month or two) and clever ads, especially by Apple, which disparage Vista and anyone dumb enough to install it. Ask the average consumer on the street about Windows and many will insist XP is less annoying, more stable and works just fine, thanks.
If you were Nash & Co., what would you do to try to turn the public tide?