Is there a new OEM playing the Windows Phone 8 game?

Step forward Nokia’s Lumia 820 and 920, HTC’s Windows Phone 8X and 8S and Samsung’s Ativ S and take a bow as the inaugural Windows Phone 8 handsets to market. Well, maybe not you Ativ S, you’re late! How about adding another player?


Why use an unbranded render?

An eagle-eyed Neowin forum member, mdcdesign, spotted a picture added to the Windows Phone Facebook page that could show off a new piece of hardware. The handset in the image is unbranded; could this be the rumoured Surface phone?

Let's be clear about this picture; it looks like a render, made simply to say congratulations to Cobbler the turkey for gaining a presidential pardon just in time for Thanksgiving. It was added on November 21.

But, and it’s a speculative but, if Microsoft wanted to show off anything to do with Windows Phone 8, why not just use a Nokia or HTC? The general populace is getting a good look at the handsets both in shops and in adverts, so why drop an unbranded render when the hardware is known to the world?

Interesting? Maybe not, but we'll know soon enough as we await comment from Microsoft.

[UPDATE] Thanks to member siah1214 for posting the link to his discovery of the image last week. He was good enough to provide additional links that show Microsoft don't necessarily use generic phones/renders for their PR pieces.

Source and image: Windows Phone Facebook page
Thanks to forum member mdcdesign for the tip!

Report a problem with article
Previous Story

132 websites seized for selling counterfeit goods

Next Story

Did Hurricane Sandy affect Windows 8 adoption?

21 Comments

Commenting is disabled on this article.

It could also be the surface wp8 device, but who really knows, it could mean nothing at all and just a generic artist render.

For all we know, this could be the mid-range Windows Phone 8 that has Zune like designed that was rumored a couple of months ago.

As everyone else said, this article is stupid. They always use generic unbranded renders when promoting features/apps to not show favoritism among OEMs... they only use specific models when they are promoting a specific phone.

j2006 said,
As everyone else said, this article is stupid. They always use generic unbranded renders when promoting features/apps to not show favoritism among OEMs... they only use specific models when they are promoting a specific phone.

This is false, check the update.

siah1214 said,

This is false, check the update.

Actually, it's not false. I've done marketing creative for Microsoft before. They have general unbranded phones/tablets/PCs available for marketing purposes, and they use real phones when they are showcasing or promoting a specifc phone. Here's another example of a generic render they used... there's tons on all the Microsoft and Windows Phone pages:

http://www.facebook.com/photo.....145520382237442&type=1

http://i.s-microsoft.com/globa..._BG_1022_1600x540_EN_US.jpg

<snipped: personal attack... Do not personally attack other users, including writers. Consider this a warning. -Anthony>

Edited by Anthony Tosie, Nov 27 2012, 5:42pm :

If MS can sell direct and make a phone that works on all frequencies for the territories it sold in, that would certainly help it compete against android.

spudtrooper said,
If MS can sell direct and make a phone that works on all frequencies for the territories it sold in, that would certainly help it compete against android.

Hear, hear!
I have a dream! My four little carriers, one day living in a nation where the same flagship phone is available in all its color options and no political carrier interference. I have a dream that I can buy a flagship pentaband Windows Phone that's sexy, specced out and free of branding/carrier commitment. I have a dream!

saposmak said,

Hear, hear!
I have a dream! My four little carriers, one day living in a nation where the same flagship phone is available in all its color options and no political carrier interference. I have a dream that I can buy a flagship pentaband Windows Phone that's sexy, specced out and free of branding/carrier commitment. I have a dream!

I tried that out using my MLK impression. It was moving.

Generic phone = Not ****ing off one of the partners by them not being the featured star of what was supposed to be a fun image.

NXTwoThou said,
Generic phone = Not ****ing off one of the partners by them not being the featured star of what was supposed to be a fun image.

This. Article is unnecessary and highly speculative..

floopydoodle said,
Microsoft has for a long time used generic phones for their marketing. This isn't anything new.

Exactly, that's what I was thinking too. How quickly people forget. lol

Colin McGregor said,

heh this happened to me a few times too.

Me too. I guess we can at least bask in them citing SOMEONE for a change (Even if it wasn't you...). That's rarely done.

yeoo_andy_ni said,

Added an update to the article, gave you credit for finding it last week and providing the links showing MS don't necessarily use generic phones for their posts.
Cheers!
Andy

Thanks!