Microsoft adding new social features to Bing

One of the few times that you will find Microsoft as the underdog, Bing is currently fighting segment giant Google for marketshare in the search wars. While Bing entered the game late, Microsoft is quickly adding everything but the kitchen sink to the search platform to help take marketshare away from Google.

The next update to Bing will bring more social features to the platform, that is, according to a blog post by the Bing team. Microsoft claims the new updates will help with making decisions because they can be made with inputs of others, rather than straight facts.

Decisions now can be made not just with facts, but with the opinions of trusted friends and with the collective wisdom of the Web, resulting in smarter, faster decisions. Also available today is the new Bing Bar, which includes the first universal Like button, making it easy for people to like any page on the Web.

Microsoft put together a video of the new feature that explains a bit more about how it works:

<br/><a data-cke-saved-href="http://video.msn.com/?mkt=en-us&vid=243216f7-9941-4f48-a2d0-2065e06a47b5&src=SLPl:embed::uuids&fg=sharenoembed" href="http://video.msn.com/?mkt=en-us&vid=243216f7-9941-4f48-a2d0-2065e06a47b5&src=SLPl:embed::uuids&fg=sharenoembed" target="_new"title="Facebook Friends Now Fueling Faster Decisions on Bing">Video: Facebook Friends Now Fueling Faster Decisions on Bing</a>

There are many other new features which includes Collective IQ. Microsoft states the searching beyond algorithms is important to creating the best search results. They also explain that your friends may not always have the expertise to point you in the right direction. To fill this void, Collective IQ brings the power of the entire Web to the search results.

Collective IQ - It’s not just your friends that can help you out – there’s also value in the larger brain trust of the Web. Bing now brings the collective IQ of people to decision making, when your friends don’t have the right expertise or you’re not sure what you’re looking for. Search is better when it’s not just based in math and algorithms, but also infused with the opinions of people. Input from the collective IQ can enable search to become a discovery tool, allowing you to benefit from the connections, inferences and “likes” of it.

There are many more features that Microsoft has added to the search engine, which you can read here. The end product is that you will be provided with more than machine generated content, but each result will now have a human touch to it. Microsoft explains the marriage between fact and friend in the video below:

<br/><a data-cke-saved-href="http://video.msn.com/?mkt=en-us&vid=08b7f661-fc34-4167-996a-7a47e47a5f0c&src=SLPl:embed::uuids&fg=sharenoembed" href="http://video.msn.com/?mkt=en-us&vid=08b7f661-fc34-4167-996a-7a47e47a5f0c&src=SLPl:embed::uuids&fg=sharenoembed" target="_new"title="Bing Brings "Friend Effect" to Search">Video: Bing Brings "Friend Effect" to Search</a>

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29 Comments

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MS better work on EU Bing properly first if they want to take over Google... its seriously lacking on almost every search result comparing to google. Sometimes its easier because bing gives you what you want and google first gives a dozen pages of crap

I get that Bing is 'catching up', but in terms of new features and concepts used for searching, Google has been racing to implement Bing-like features. This should be clarified a bit, as at the very least Bing has pushed Google to add a lot of new ways of dealing with results.

Google also has failed with both of their social projects, so this is for Bing to take if they can implement it in a way that just works and doesn't require addition information tracking and extra steps like the last Google social search coordination concept that is rather dormant.

SK[ said,]I really hate the name Bing, sorry Microsoft. Nice features though.

I say it once, i like it...
I try saying it later, I hate it...
Its a name i dont think i can ever cope with liking, or disliking.

auziez said,

I say it once, i like it...
I try saying it later, I hate it...
Its a name i dont think i can ever cope with liking, or disliking.


+1...
Being undecided on the decision engine here... Oh the irony!

GS:mac

Flawed said,
When an OS creator starts resorting to bundling spyware (bing toolbar) with its own core technologies (DirectX end user runtime)), it's a sure sign of desperation.

And after Microsoft has spent innumerable amounts of cash renting marketshare (http://www.businessinsider.com...bing-losing-billions-2011-4), it will find itself in obscurity again.

Hopefully not as obscure as Linux, FOSS software, or Google search will be after Bing is finished gobbling up Google's market share. You just can't stand the fact that Bing is at 33% and counting, while Google is losing, losing, losing. Hey, maybe in due time, that Ubuntu computer of yours will have Bing as the default search engine for Firefox. I wonder how insane you'll go then, LOL. In the meantime I'll just sit back and watch as Microsoft continues to innovate, dominate, and surpass everyone else more than it has done in the past few years. You, on the other hand, will continue to post moot on these forums that doesn't apply to the present. Yes, the present, Flawed, when your outdated philosophy no longer applies. Enjoy your ability to be ignorant.

ARTICLE said,
It's not just your friends that can help you out - there's also value in the larger brain trust of the Web.

Considering the amount of stupid people on the Web I wonder if this will really improve Bing searches.

sviola said,

Considering the amount of stupid people on the Web I wonder if this will really improve Bing searches.


Considering the amount of smart people on the web, I wonder if they will help it improve Bing.

BoyBoppins said,

Considering the amount of smart people on the web, I wonder if they will help it improve Bing.

Rule #1 of the internet: The internet makes you stupid

Shadrack said,
I was originally attracted to computers for their anti-social qualities...

If you want your pc to be anti-social, then don't put it on a public network.

Damn... Toolbars... I HATE them...
Awesome features for Bing, though...
Google, CATCH UP!
(Yayaaa... I'm a Googler, I just get a better success rate... Bing does some amazing things, though!)

GS:mac

Glassed Silver said,
Damn... Toolbars... I HATE them...
Awesome features for Bing, though...
Google, CATCH UP!
(Yayaaa... I'm a Googler, I just get a better success rate... Bing does some amazing things, though!)

GS:mac


Is the toolbar the only way to "Like" something?

BoyBoppins said,

Is the toolbar the only way to "Like" something?

Coming from Microsoft, they could integrate it into another product: IE.
But that's too simple and streamlined I guess...
</s>

GS:mac

Thus begins Collective Consciousness. The Hive Mentality is upon us. We are the Borg, we will add your uniqueness to the collective....resistance is futile.

ScubaDog said,
Thus begins Collective Consciousness. The Hive Mentality is upon us. We are the Borg, we will add your uniqueness to the collective....resistance is futile.

Comply.