Editorial

Microsoft and Nokia, where does this road go?

Many of the most vocal critics of Nokia’s decision to focus its smartphone strategy on Windows Phone – such as the obsessively biased tech blogger Eldar Murtazin, or the Nokia shareholders who recently launched a class action lawsuit against the company’s management – point to the fairly pitiful sales figures for the Lumia handsets currently on the market as definitive proof of total failure, and claim to be vindicated in their beliefs.

Of course, anyone with a shred of objectivity would look at the fact that Nokia’s first Windows Phone – the Lumia 800 – only launched six months ago, in a handful of markets, followed a few weeks later by the cheaper Lumia 710 and, last month, the flagship Lumia 900. The cheapest member of the Lumia family, the entry-level 610, only went on sale two weeks ago, and is currently available in only two markets. Even with Nokia’s vast marketing budgets and global brand recognition, it’s frankly foolish to expect its handsets to be selling as well as the iPhone or Samsung’s Galaxy S II at this stage.

But, however idiotic the calls of the antagonists may be, the underlying fact remains that Nokia’s Lumia handsets are not yet selling in significant numbers. There are, of course, perfectly reasonable explanations for this fact, but it remains irrefutable, and it also remains profoundly problematic for Nokia. Stephen Elop’s “burning platform” continues to burn through cash at a frightening rate – and investors are becoming increasingly frustrated by the plummeting value of their shares.

The situation is a peculiar one. The product that Nokia has created is almost universally praised as being excellent. Yes, there are a couple of rough edges, but for a company that succeeded in launching its first Windows Phone handset just eight months after its new strategy was announced – it’s clear to everyone that things will only get better for the Lumia range, particularly with a new volley of exclusive apps being recently announced, and the eagerly anticipated arrival of Windows Phone 8 later this year, which will allow Nokia (and its rivals) to finally unleash some more exciting hardware on buyers, who crave things like quad-core processors for reasons that they don’t really understand.

But all that promise hasn’t yet translated into an explosion of sales. It’s far, far too early to declare the Lumia strategy a failure – a plan of this magnitude needs time to be implemented; there are still scores of countries that haven’t yet seen a single Lumia device, or which have barely been touched by the Windows Phone ecosystem at all. That is a problem in itself though.

New handsets running unfamiliar operating systems don’t simply launch themselves. It’s not enough to simply make devices available; new handsets quickly get lost in the overwhelming multiplicity of devices that can be found in mobile stores or on carrier websites. Promotion is needed, and to combat the established smartphone players – legions of Androids, BlackBerrys and iPhones among them – a hell of a lot of promotion is needed in order to get noticed.

That promotion comes in the form of costly TV advertising (Nokia sponsored an entire TV channel in the UK to launch the Lumia 800), high-profile publicity stunts (like a party in New York’s Times Square), training and incentive programmes for carrier sales staff (the people who push the phones on to punters), and giving away thousands upon thousands of devices (to generate growth in the app ecosystem by supporting developers). This is to say nothing of all the thousands of lower-level spends, like web tie-ins, print ads, local sponsorships and small competitions. It all adds up, very quickly, but Nokia has shown that it’s not afraid to spend, in order to get the job done.

So while the product is great, and the strategy is unfolding, and the promotion is falling into place, it’s still not enough. Not for customers, not for investors. As ZDNet’s Zack Whittaker noted a couple of days ago, Nokia’s share price has collapsed with its market capitalisation dropping from a mighty $151bn to around $12bn in just five years, which is actually even worse performance than RIM. In the last year alone, Nokia’s share price has fallen by over 60%. Two ratings agencies have revised their assessment of Nokia stock, cutting it to ‘junk’ status.

However, on the other side of the equation sits Microsoft, and the picture here couldn’t be more different. Despite the harshness of the current economic climate – and challenges such as plummeting console sales and struggles to drag Bing into profit – the company still brought in healthy profits on the back of record quarterly revenues. Microsoft’s pockets are deep – to the tune of almost $60bn – and its investors are broadly satisfied with stable, if not exactly stellar, growth. But the difficulties that Nokia faces are a very big problem for Microsoft too. As many will know, Nokia represents the cornerstone of Microsoft’s Windows Phone strategy.

Microsoft’s other partners in its mobile ecosystem have only dipped their toes into the lukewarm waters of Windows Phone; the platform’s short history is littered with the stories of half-hearted efforts by device makers: Dell's departure from Windows Phone after producing just one device, the Venue Pro, plagued by endless problems that it dragged its feet in addressing; Samsung’s firmware woes on both sides of the Atlantic with the original Focus and Omnia 7; and LG’s lackadaisical effort and will-they-won't-they sort-of-retreat from the platform, in the wake of producing wholly unremarkable first-gen handsets, which it never got around to properly replacing, and which no-one – except LG, for some reason  – was surprised to learn had sold in pathetic quantities.

While credit must go to Samsung for at least creating a decent range of Windows Phone hardware – launching its latest device, the Focus 2, this week and apparently working on at least two new handsets with Windows Phone 8 later this year – it’s hard to imagine that Microsoft would have any credibility as the pretender to the ‘third ecosystem’ throne if Nokia had brushed Windows Phone aside and opted for Android instead.

Microsoft needs Nokia. It’s why Nokia got such a favourable arrangement with Microsoft, as a ‘preferred partner’ in the Windows Phone ecosystem, with freedoms to do things no other OEM can do, and to work directly with Microsoft on developing the OS, shaping its future in ways that other manufacturers do not. It’s also why Microsoft agreed to a generous dowry for its open-marriage with Nokia, paying the mobile giant around $250m every quarter for ambiguously named ‘Platform Support Payments’.

But Nokia needs Microsoft too – now more than ever. That $1bn that Nokia gets from MS every year isn’t enough. While Nokia continues to spend vast amounts on marketing its devices and promoting the platform and enticing developers and restructuring itself (the changes needed to make long-term savings invariably cost money in the short term – such as building a new factory in Vietnam), and Microsoft also pours cash in through collaborative marketing efforts in addition to the quarterly financial lifeline that it throws towards the Finns, Nokia is still a long, long way from being able to stand on its own two feet. It too has a pot of cash to fall back on, but it can’t afford to simply burn through it in its entirety.  

Microsoft can’t afford to ignore Nokia’s health problems. A sick Nokia is a weak and anaemic Windows Phone. If Nokia were to falter, Microsoft’s mobile strategy wouldn’t immediately implode – it’s managed to sign up more manufacturers to produce devices recently – among them Acer and ZTE – and even the carriers seem to be on board with the idea of Windows Phone as the third ecosystem. But Microsoft can’t afford several more years of stagnant growth in its mobile strategy – we’re in the midst of a massive global shift to mobile computing, on increasingly capable smartphones and tablets. Windows Phone was already four years late to the party that the iPhone kicked off; any further setbacks in a sector that’s already growing at a phenomenal rate would be terminal.

But despite the symbiotic nature of their relationship, it’s spectacularly unlikely that Microsoft will buy Nokia, however much some would have us believe that Elop was the Trojan horse installed as CEO to infiltrate and undermine the company until it was ripe for Microsoft to gobble it up. Microsoft has consistently turned away from building its own hardware wherever the opportunity has existed to sell software to other manufacturers. Zune and Xbox presented no such opportunities, leaving Microsoft free to jump in and create devices under its own umbrella. But to buy Nokia would mean directly competing – in enormous volumes; not trivial, Zune-like quantities – with companies that it would expect to continue purchasing Windows Phone licences from it. For a software company, that would be a massive and dramatic change in strategy.

Microsoft isn’t going to do that. Its cross-platform strategy demands plurality of hardware in the Windows Phone ecosystem. Microsoft’s reorganised family of services will be tightly integrated from the Xbox to Windows 8 devices and Windows RT tablets and, yes, to Windows Phones. We’ve previously heard that a pillar of the Windows 8/RT proposition will be the advantage of having a Windows Phone 8 handset to go with it. The challenge of getting tablet and notebook manufacturers to give a toss about Windows Phones if they’re not getting a cut of that action would be insurmountable; the prospect of manufacturers offering complementary tablet and phone hardware with Windows software (think something along the lines of a Windows Nexus phone and Nexus tablet) is a win-win for both device makers, with an opportunity to push two devices instead of just one, and for Microsoft, which gets to sell two OS licences with none of the hassle of managing the hardware side of things.

But while Microsoft won’t buy Nokia, it’s conceivable that Redmond will offer more help to it. There has been some speculation among analysts that that assistance might come in the form of an equity stake, but this is unlikely as it would probably serve only to fuel uncertainty over the company’s independence, and ultimately destabilise it further. It could materialise as a simple loan, although investors may react negatively to the idea of Nokia being burdened with debt when there’s so much uncertainty over the company’s finances and its ability to generate significant revenues from its current strategy.

But there is another option. Nokia currently has over $22bn in assets, and with the company’s market cap far below book value at the moment, it might be time to liquidate some of those assets in order to provide the stability that the company seeks. The company is already in the process of trying to sell off its Vertu luxury handset division, but that sale is only expected to bring in around $265m. A welcome boost, but not enough to keep things going for long.

Perhaps the most obvious candidate would be Nokia’s Navteq mapping subsidiary, for which Nokia paid $8.1bn in late 2007. Elop told investors at the company’s recent shareholders’ conference that Navteq is a core asset for Nokia, and that there are no plans to sell it – but that may prove to be short-sighted. A sensible move would be to sell the unit to Microsoft. This would bring numerous benefits to both sides. For Nokia, it would not be burdened with the debt of an outright loan, or the ignominy of an equity sale to its American partner. Microsoft meanwhile, would gain an asset, as well as harnessing the licensing revenues that Navteq brings in from companies such as Yahoo, MapQuest and Garmin. The two companies would benefit from keeping Navteq’s expertise within the ‘family’, rather than seeing it sold off to a third party.

Regardless of how Microsoft and Nokia ultimately decide to resolve the deal, it seems inevitable that Nokia will need more ‘support’ from Microsoft in the short term. But the most fundamental point here is that that support must be short-term in nature. At some point, Nokia will have to reach a critical mass, a point at which it can begin to sustain itself without requiring a lifeline to keep pulling it back to safety.

But the short history of the Lumia range has so far taught us one thing – you can create an incredible product, you can have extraordinary media support, and you can even generate such universal exposure and promotion that everybody knows about your product. But there’s one factor that no-one can ultimately control: the consumer. The sad fact remains that however good your product may be, however well-known it may become, however perfectly executed your strategy on paper, it can all be undone if the consumer decides to buy something else. As the saying goes, there’s no accounting for taste.

It will be some time before it really becomes clear whether or not Stephen Elop’s decision to abandon Symbian, eschew Android and adopt Windows Phone was a brilliant stroke of genius, or the beginning of the end of one of Europe’s oldest existing companies, and one of the giants of technology.

For investors and analysts, that uncertainty is excruciating, and it’s perhaps unsurprising that their assessments therefore tend to be the most harsh and unforgiving. John Strand, CEO and founder of Strand Consult, put it this way to Reuters: “Elop was not hired as a boss for a burning platform. He put the platform on fire.” 


Montara oil platform image via Fotopedia; Stephen Elop image via The Guardian

Report a problem with article
Previous Story

Review: SolarWinds Server & Application Monitor

Next Story

BioShock Infinite delayed

40 Comments

Commenting is disabled on this article.

Another pointless stupid article by neowin, did you really think nokia was gonna go from an almost complete collapse to top of the market in 8 months, really people use your brains for once. WP even though been released for some time now has actually just started to interest makers, carriers, and everyone else in between. Everyone is fed up with apple and don't want to sell them, Android has a lot of problems, Windows Phone will be the 3rd ecosystem in the mobile industry, do we really care if it gets 50% of the marketshare...NO.. but it will be one of the top 3 around the world, don't kid yourselfs. I would think it would take another year at least to get a significant hold on the marketshare, like one guy said rome was not built in a day, I would wait until around October and see how many WP8 devices are released and the specs that those phones will carry, android wont be able to claim that we have quadcore so we are faster, at the moment a single core windows phone is faster than a daulcore android phone, android fans and apple fans please get over yourselfs cause windows phone will not be going away.

I tihnk it's really way too early to take this kind of call. I think this article seriously underestimates the impact that the release later this year of Windows 8 will have on Windows Phone handsets. It will, frankly, be the biggest IT media event for this year. Windows 8 will bring a megaboost to the size and scale of the Windows Marketplace - the number of apps is likely be larger than any other app marketplace within the first year alone and will then snowball from there. That will increase the number of Windows app developer skills around the planet - and you'll find that they design their apps to be work across both Windows 8 and Windows Phone. You will see a slew of new devices released just for Windows 8 and that should increase the number of Windows Phone devices to go alongside them. The side effect will be more apps that work across both Windows 8 and Windows Phone - which will inevitably increase the sales of Windows Phones - with Nokia being in a prime position to start picking up their pay cheques and then some! Personally I think that this time next year Nokia and every other Windows Phone handset maker are going to be laughing all the way to the bank. "Apps that work across all Windows Devices" is going to push this whole thing through the stratosphere.

Andy Weir, I don't mean to insult, but as a graduate of economics in accounting, I find this editorial is too shallow. There is a lack of theory in here. At least provide numbers from the financial statement and information from annual review. Form opinion based on that.
To sum it up, this esitorial says everything is good, but it's up to consumers to decide. This means the writer does not know the problem or situation.
What is worst is that, the proposal for selling assets which involve Navteq. What is the money for ? Plant ? Nokia has more than 4 billions already. Any momey that is less than tens of billions is futile since all those money is there to ease bond holder's fear. Selling a core asset will only increase that. It will signal Nokia does not have long term strategy. It does not know what it is.
I see anybody here, up to my post, who trolls does't know what they are talking about.

Rome was not built in a day.

The process of rebuilding Nokia from the ground up is going to take time, and the cell industry alone will not fix it. The amount of international laws, regulations and tariffs a business has to go though is immense.

John Strand, CEO is an idiot. Nokia was burning, the fire was there and it was going to get worse no matter who was in charge.

Elope a mole, come on people use your Brain. The BoD hired what they believed to be the best person for the job. Elope and many others have left MS because they knew they would never be CEO. To say MS planted them there is rubbish.

To Quote Crash Davis - Christ, you don't need a quadrophonic Blaupunkt! What you need is a curveball! In the show, everyone can hit heat.

This is what Apple did and what MS is trying to do, drop some MHz and build a better OS.

BTW for all those listening. I love the 900, fast and beautiful. However, it is too big and I will not by one. 3.7-4 is my range.

I just can't get over that the first paragraph was one entire sentence. Anyhow, interesting to watch and see how things unfold. I'm watching the WP8 offering with great interest actually. I'm on a 1st gen Focus now and love the device. I want to know that the OS and hardware are going to absolutely "bring the rain" with WP8.

I see some bias when stating that Nokia Lumia 900 is such an extraordinary device.
Looking at his specs, we see it's well behind the latest Android phone Samsung has to offer (Galaxy SIII), and we speak about Nokia's flaghip mobile, not some mid-ranged phone. This is worrying.

So let's not praise Nokia too much. Nokia & MS have to bring as soon as possible updated hardware/software in order to compete with high-end Android phones (Galaxy S3, HTC One X etc), which are real beasts.

g0dlike said,
I see some bias when stating that Nokia Lumia 900 is such an extraordinary device.
Looking at his specs, we see it's well behind the latest Android phone Samsung has to offer (Galaxy SIII), and we speak about Nokia's flaghip mobile, not some mid-ranged phone. This is worrying.

So let's not praise Nokia too much. Nokia & MS have to bring as soon as possible updated hardware/software in order to compete with high-end Android phones (Galaxy S3, HTC One X etc), which are real beasts.

Agree, and its not only Android devices (which WP devices are behind by a HUGE margin) but also the iPhone as well which has higher specs across the board.

g0dlike said,
I see some bias when stating that Nokia Lumia 900 is such an extraordinary device.
Looking at his specs, we see it's well behind the latest Android phone Samsung has to offer (Galaxy SIII), and we speak about Nokia's flaghip mobile, not some mid-ranged phone. This is worrying.

So let's not praise Nokia too much. Nokia & MS have to bring as soon as possible updated hardware/software in order to compete with high-end Android phones (Galaxy S3, HTC One X etc), which are real beasts.


Because specs alone mean everything.
As those wonderfull examples show, the Lumia is in almost every sight, UNCHALLENGED by other phones, even those with 2, 3 or 4 times the power behind it.

but ah well, haters be hating, its all about raw specs right...


But despite the symbiotic nature of their relationship, it's spectacularly unlikely that Microsoft will buy Nokia, however much some would have us believe that Elop was the Trojan horse installed as CEO to infiltrate and undermine the company until it was ripe for Microsoft to gobble it up.

That might be true, but you have to admit Elop is doing a great job of destroying Nokia's share price. The sharks are beginning to circle, and if Microsoft doesn't buy Nokia, someone else will. Will Microsoft permit that to happen?

simplezz said,

That might be true, but you have to admit Elop is doing a great job of destroying Nokia's share price. The sharks are beginning to circle, and if Microsoft doesn't buy Nokia, someone else will. Will Microsoft permit that to happen?

MS probably know by now that they can't compete in this market without their OS to give them some leverage. If the whole 'unified' metro interface fad fails, expect MS to buy Nokia up and get down to business on suing the competitors. Business as usual at Redmond.

recursive said,

MS probably know by now that they can't compete in this market without their OS to give them some leverage. If the whole 'unified' metro interface fad fails, expect MS to buy Nokia up and get down to business on suing the competitors. Business as usual at Redmond.


Yea, because Apple and Google do not buy up companies to use the IP's to sue the sh*t out of competitors.

Tortoise, Hare. Stop worrying. Lumia 900 selling out all over U.S. unless you guys and wmpoweruser.com have been lying to us in that dept. Lumie FIRST handset to have the LTE, FF Camera, etc. etc .etc.

jimmyfal said,
Tortoise, Hare. Stop worrying. Lumia 900 selling out all over U.S. unless you guys and wmpoweruser.com have been lying to us in that dept. Lumie FIRST handset to have the LTE, FF Camera, etc. etc .etc.

If you do not know the number of units the stores stocked the fact that an item is "sold out " is meaningless. Number of units sold, not shipped, is the only parameter that count........
And I am not referring to WP phones only, it is a general statement.

jimmyfal said,
. Lumie FIRST handset to have the LTE

The other sensors you mentioned are a part of the Mango hardware spec.
other phones had those first.

deadonthefloor said,

The other sensors you mentioned are a part of the Mango hardware spec.
other phones had those first.

Whatever really point is it's too early, I mean we have ONE carrier ATT that even stocks a full set of phones. Verizon not even in game yet, and the media an knuckleheads behind the counter are clueless. Time.... Tortoise.

I think most people who look at purely market share are forgetting that the smartphone market itself is growing fast (particularly in the cheaper side of the market).

When you look at numbers it tells a different story.

Suggesting MS+Nokia Windows Phone is dead based on marketshare would be like claiming OSX as dead - every year in the history of OSX - yet it still exists and continues to grow.

Unless Apple bring out a low end device or Android start making better phones - the lower end smartphone market will continue to grow and with it Windows Phone. Apple won't be selling any devices to the lower cost market unless their whole company philosophy changes.

Apple may have taken the lower end music player market by bringing out "different" devices, I doubt we're going to see a cheap smartphone from Apple.

well wp8 will have better features, by then windows phone will have better app support and a bigger market....wp8 phones will have better specs which could boost their image (people do see that).....with better specs it could handle higher end games.....plus windows phone 8 surely is going to have quite some integration with other microsoft products.......

though seeing nokia is doing the crap job of getting windows phone noticed plus trying to get developer support for it while it itself is going in losses, microsoft owes some exclusitivity to nokia for windows phone 8....

Android wasn't a success over night. It takes a long time to get going.

Nokia missed the smartphone change. They never capitalized on their dominance. Sure, going Android may have given them a better life line but it's still a life line. Nothing was going to stop them crumbling. Their dominance was always in a different market and one that is almost a thing of the past. They needed to change and it was going to be painful no matter what products they backed.

The chatter from companies waiting for WP8 makes me think that's when they will start to make big gains. Whatever WP8 may be, it seems like that's what everyone is waiting for.

oceanmotion said,
Android wasn't a success over night. It takes a long time to get going.

Android had well over 20% market share after being out the same amount of time as WP has been out now and WP only has 2.5% market share...thats a HUGE difference, Android had TEN TIMES the market share after the same period of time

Sonne said,

Android had well over 20% market share after being out the same amount of time as WP has been out now and WP only has 2.5% market share...thats a HUGE difference, Android had TEN TIMES the market share after the same period of time

In Q2 2009, Android had a 2.9% market share. The first commercial release of Android was in Fall 2008. So yes, adoption has been faster than Windows Phone, but not 10 times faster. Plus, the market is more saturated now at all price points and people are locked in to contracts. The bottom line is that Windows Phone is still growing, and nobody (besides "analysts") claimed it would grow as fast as iOS and Android.

Enron said,

In Q2 2009, Android had a 2.9% market share. The first commercial release of Android was in Fall 2008. So yes, adoption has been faster than Windows Phone, but not 10 times faster. Plus, the market is more saturated now at all price points and people are locked in to contracts. The bottom line is that Windows Phone is still growing, and nobody (besides "analysts") claimed it would grow as fast as iOS and Android.


Windows Phone may be growing but not only is it not growing as fast as iOS and Android, it's not even growing as fast as Windows Mobile is declining. With Microsoft's combined market share declining I don't see how Windows Phone 7.x can be seen as anything but a failure. Windows Phone 8 with it's NT based kernel may very will go on to huge success but MS would have been better off updating Windows Mobile until it was ready instead of creating this incompatible temporary platform.

Enron said,

and people are locked in to contracts

People in North America were locked into contracts since the dawn of the Mobile industry in the US so that is a non-excuse.

Enron said,

In Q2 2009, Android had a 2.9% market share.

WP has been out 18 months, after 18 months after Androids release it wasn't Q2 2009 it was Q2 2010

Google is you friend

For where I live (Egypt) I can't find ANY WP devices around, let alone that people have never even heard about it; however, iPhones, Android and BlackBerry phones can been seen in hands with a very clear pattern, iPhones with "rich" people who want to buy something known as "cool", Blackberry usually with teenagers (high schoolers and college students except for "rich"), and Android goes for older users who wanted compatible phones with less cash. Otherwise, what is WP7 again?

I don't know why people are expecting every company to turn around everything in one day or one year.

It takes sometimes years to be successful. Look at apple, until 2000 it was no where and now it's everywhere.

And so, it takes some time to hit the road again

nitins60 said,
I don't know why people are expecting every company to turn around everything in one day or one year.

It takes sometimes years to be successful. Look at apple, until 2000 it was no where and now it's everywhere.

And so, it takes some time to hit the road again

Yeah too bad Stephen Elop is no Steve Jobs.

nitins60 said,
I don't know why people are expecting every company to turn around everything in one day or one year.

It takes sometimes years to be successful. Look at apple, until 2000 it was no where and now it's everywhere.

And so, it takes some time to hit the road again


before the Windows 95 era began, Apple was everywhere too

If both MS and Nokia clarify the upgrade path, if any exists, to WP8 for the actual devices I am sure that people would buy with more confidence.................

Fritzly said,
If both MS and Nokia clarify the upgrade path, if any exists, to WP8 for the actual devices I am sure that people would buy with more confidence.................

I think they've already answered it by their silence. If you buy a Lumia 900 today, the chances of you getting the WP8 upgrade in just a few short months is unlikely.

Why did anyone think this would work? New OS with very low market share matched up with once dominant and now failing handset maker. It was always a long shot and hardly a march made in heaven.

derekaw said,
Why did anyone think this would work? New OS with very low market share matched up with once dominant and now failing handset maker. It was always a long shot and hardly a march made in heaven.

Two turkeys didn't make an eagle after all! Looks like peeing in their pants alone wont keep Nokia warm this winter.

that is a damn shame, to see nokia in a "no hope" situation, and many people glad over it, and pretty much hate nokia.
those are the same morons who despise microsoft, for no real reason, and wish WP a quick death.


it sadness me to think that they, unintentionally, maybe were to right.

interesting article but it is nothing new. the lumia is a step in the right direction but windows 8 will bring the full power of the windows kernel to the platform and in one swoop nullify the android spec advantage as it will finally allow nokia to go multi core and retina display while offering enterprise integration with devices since after all, it is just NT under the hood.

Interesting piece, not sure if I agree or disagree but Elop might kill Nokia, now if it was intentional, I do not know.

They just need to get more Lumias out to consumers. People see my Lumia 900 and ask about it all the time. I'm always happy to show them what it can do, and I already have two people who are likely to get one when they are eligible for an upgrade. Word of mouth advertising has always been and will always continue to be the best way to get things going.

Enron said,
They just need to get more Lumias out to consumers. People see my Lumia 900 and ask about it all the time. I'm always happy to show them what it can do, and I already have two people who are likely to get one when they are eligible for an upgrade. Word of mouth advertising has always been and will always continue to be the best way to get things going.

What colour did you go for? I'm torn between Cyan and Black.

McKay said,

What colour did you go for? I'm torn between Cyan and Black.


Cyan's my favorite, if just because it's a clear distinguisher (to anyone who's seen a pic of a Lumia 900) that you have one