Microsoft begins rolling out Bing social search

Microsoft said on Tuesday that it has begun rolling out new Bing social search features to a small subset of users in the U.S.

Bing's social search pulls in content from Twitter to display the most relevant tweets within seconds of a breaking news event. Lawrence Kim, Bing social search, explained the new feature in a company blog post. "At Bing, we analyze what topics are generating the most interest on Twitter to bring you the latest and most interesting content," Kim said.

The social search updates are part of Bing's "spring update" which includes some UI changes and Foursquare map integration. Microsoft has been slowly adding more and more Twitter integration and originally released some real time Twitter result data back in July 2009. Bing also launched bingtweets which provides shared links about the hottest trends on Twitter.

Kim says Microsoft is testing the new search results page to a small subset of users in the U.S. "We plan to make the feature available to our users in the US within a short period," he confirmed.

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You know what could make Bing even better? Make some of these 'search extras' completely OPTIONAL.

I don't have an issue with social integration, but not sure I want it cluttering up my results either. It's funny how MS is making hits at Google with "search overload" ads, but Bing's results page is starting to get cluttered up with these extras that I don't feel is necessary to me.

Quikboy said,
You know what could make Bing even better? Make some of these 'search extras' completely OPTIONAL.

I don't have an issue with social integration, but not sure I want it cluttering up my results either. It's funny how MS is making hits at Google with "search overload" ads, but Bing's results page is starting to get cluttered up with these extras that I don't feel is necessary to me.


They're probably trying hard because Bing isn't doing very well. According to Hitslink, Bing is down to levels in March 2010 that they only were at last time in July 2009, two months after introduction. Bing peaked in August 2009. Google has been in an upwards trend most of that time, with Google now at 85.75% worldwide share, and Bing at 3.11%. This is less than the marketshare of Macs around the world.

Edited by Northgrove, Apr 14 2010, 7:03am :

Northgrove said,

They're probably trying hard because Bing isn't doing very well. According to Hitslink, Bing is down to levels in March 2010 that they only were at last time in July 2009, two months after introduction. Bing peaked in August 2009. Google has been in an upwards trend most of that time, with Google now at 85.75% worldwide share, and Bing at 3.11%. This is less than the marketshare of Macs around the world.

Bing has a 11.7% market share as of March, 2010. Not 3.11%. Get the latest ComScore report. Get your figures right.

Hm... I'm not sure what I think about this honestly. I really like Bing as is, I just hope that these tweets don't clutter up search results...

M_Lyons10 said,
Hm... I'm not sure what I think about this honestly. I really like Bing as is, I just hope that these tweets don't clutter up search results...

Hehe, yeah, I can just echo this as I did when Google rolled out social searches.