Microsoft finally starts promoting wireless adapter it just discontinued [Update]

Well, this is odd. Microsoft quietly discontinued its Surface wireless adapter for keyboard covers recently, and now it's decided to start promoting the accessory, something it didn't do before.

Early Wednesday, ZDNet's Mary Jo Foley reported that Microsoft was no longer making the accessory, which a Microsoft representative later confirmed, saying the move was a result of “a number of factors,” though exact reasons weren't provided. Despite the news, however, Microsoft's social media team tweeted out a message promoting the wireless adapter mere hours laterThe above image is attached to the tweet, which is still posted, likely meaning it wasn't made in error.

Amusingly, this appears to be a rare instance of the accessory actually being promoted. Of the Twitter account's other 296 images, only one featured the accessory, and it was tweeted Oct. 2, shortly after the wireless adapter was announced alongside the Surface 2 and Surface Pro 2. That tweet wasn'‚Äčt actually promoting the wireless adapter, however, just all the new accessories that were announced at the time.

Either Microsoft forgot to tell its social media team that the accessory was canceled, or it's decided to finally start promoting the adapter in an effort to get rid of its inventory. Either way, rest in peace, Surface Wireless Keyboard Adapter. Clearly Microsoft didn't love having you around, but it sure does love killing you.

Update: Microsoft's social media team has deleted the tweet.

Source: @Surface (Twitter) | Image via Microsoft

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21 Comments

Commenting is disabled on this article.

when you are a 8000 lbs dinosaur. the tail don't know what the head is doing. i guess it received the memo. eventually.

MS hasn't made a bit of hardware they couldn't stop supporting far before it's time.

Which is a huge part of why I'll only buy their keyboards and nothing else any more... burned too many times.

After all said and done - new products, new services, and new CEO - one things is still constant with my beloved company, communication breakdown. :s

RommelS said,
After all said and done - new products, new services, and new CEO - one things is still constant with my beloved company, communication breakdown. :s

Called 'human error'

Jarrichvdv said,

Called 'human error'

Call it what you want, but it is still a communications breakdown because someone drop on informing the marketing department on the status of the peripheral. Lucky for them, this is not one of those breakdown that could have cause them billions, and make their PR department go overtime trying to remedy or spin the issue. Small issues like these should not fall down the cracks, especially for a company as big as MS.

Edited by RommelS, Mar 26 2014, 11:31pm :

Jarrichvdv said,

Called 'human error'

I know that QA (or editor/approver) is anything but bulletproof but, in this case, it is simply a lack of QA.

Must be the same brilliant marketing team that created the Surface 2 renderings without the Windows logo on the front or with screenshots of the Xbox 360 dashboard on Surface RT.

Page removed, and if anything it's obviously to get rid of inventory.
Do we really need an article for every little mishap, gosh. I miss the days of positive/meaningful articles.

j2006 said,
Page removed, and if anything it's obviously to get rid of inventory.
Do we really need an article for every little mishap, gosh. I miss the days of positive/meaningful articles.

Who said it wasn't to get rid of inventory? Was the implication not made that this was the likely reason?

"Well, this is odd. Microsoft quietly discontinued its Surface wireless adapter for keyboard covers recently, and now it's decided to start promoting the accessory, something it didn't do before."

"Amusingly, this appears to be a rare instance of the accessory actually being promoted."

"Either Microsoft forgot to tell its social media team that the accessory was canceled, or it's decided to finally start promoting the adapter in an effort to get rid of its inventory."

j2006 said,
Page removed, and if anything it's obviously to get rid of inventory.
Do we really need an article for every little mishap, gosh. I miss the days of positive/meaningful articles.

Fanboys tears?.

It is not a small mistake, it is a big management mistake.