Microsoft releases new 60 second IE9 TV advert

Around four months ago, Microsoft released a TV advert showing off the capabilities of Internet Explorer 9. Back then the emphasis was largely on graphically rich HTML5 web sites and experiences, including the free version of the game Cut the Rope which Microsoft launched for IE 9 in January.

This time around, Microsoft has released a new 60 second TV ad exclusively to Facebook; and unlike the previous ad which was first presented on the IEBlog there isn't much details to go on other than the video itself, which we've embedded below.

Like the previous IE9 ad, the new one still uses the song "Too Close" by UK-based singer Alex Clare, which was first released in April 2011 as the single single to his debut album, but then gained international recognition in May this year after Microsoft selected it for use, reaching number 48 on the billboard top 100 and number four in the UK.

One Neowin member also points out:

The new ad first shows the websites running inside of Internet Explorer, and then "dives in" to the website itself, as opposed to the older ad (below) which just showed the site, without including the IE9 chrome anywhere. It also features a darker background for the ending flip through of IE9-enabled sites.

There is also added emphasis on Facebook and Twitter integration that might sway some users back to IE9.

One thing that hasn't changed is their "a more beautiful web" slogan, but as IE10 draws nearer, one has to wonder what their strategy for that will be since it will be both the desktop and Metro versions that will become available later this year with Windows 8.

Thanks to Matthew_Thepc for the tip in our forums.

Source: Facebook

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39 Comments

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The only people that use IE9 are those that have no idea how to download a good browser.
Check this out... http://findmebyip.com/litmus

and see the things that IE9 doesnt support. From a Javascript/HTML5 programming point of view. the Internet Explorer ads are a down right lie.
But hey, believe what you want, you Microsoft fan boys are as bad as those at Apple. Too blind to see the forest through the trees. Maybe some of you should try your hand at web game programming, making something that actually runs on IE9 that wont make you wanna rip your hair out.Then you'll see just how bad this browser is!!!. And I seen on another post that IE9 has more users than firefox or Chrome. THATS CAUSE IT COMES WITH WINDOWS. and most users, (like my Gf's mom), have no idea how to even use IE to get Firefox or Chrome.

I spend more time deleting spyware someone got from using Internet Explorer than I do programming. thats bad.

SO!! ADMIN, do me a favor. delete my account here, from all the posts I have read, you and your people have no freakin idea what the hell you are talkin about and I'm sure this will be my last post here.
So go kiss up to Microsoft some more, that'll convince people you are in the "KNOW".
Good day fan boys!. back to programming,

Oh and when I release a game, dont look for it to run on IE9 , 10, or 100, I dont have the time to put in sub code just to make my game IE friendly. Doesnt even support webworkers, wtf?

shiiity dubstep music for the kids..
sad, just so sad..
who cares what stupid minecraft call of duty dubstep teens ,
fu!ck em.

IE9 is simply the best browser out there. For all the fuss about Chrome and FF and why people use it cause they can add stuff to it. IE9 includes most of the stuff people are using as addons for other browsers and quite simply in the real world it just performs a lot better than any other browser on the web.

hilmart said,
Wow... that commercial is really cheap advertising. Terrible music as well.

The numbers for the song say otherwise... don't see anything cheap about it (coming from a FF user)

I'm Fx user too, but what I really like on IE9 is... Quality.

Yes, IE9 doesn't have the flexibility/usability of other browsers, but what already has, its quality is perfect. For instance, still none can reach IE's scrolling or Hardware Acceleration. With IE even if you run Windows Basic Mode without HWA, you still don't get tearing... And many other small things.

It's truly a quality browser and I like it. The addition of Tracking Protection and Active X Filtering per site helped too.

With Microsoft advertising and marketing today, Their trying to create another reality distortion field or I suppose to say their trying to be more like Apple.

I think it's kind of strange that MS is showing pinned sites in its latest IE commercial but that's feature is almost moot in Windows 8, since that OS will be more Start screen focused and not taskbar focused. Still, it's a nice ad.

A340600 said,
I think it's kind of strange that MS is showing pinned sites in its latest IE commercial but that's feature is almost moot in Windows 8, since that OS will be more Start screen focused and not taskbar focused. Still, it's a nice ad.

http://www.neowin.net/news/mic...utton-because-it-wasnt-used

"Chaitanya Sareen, principal program manager at Microsoft, said that "We'd seen the trend in Windows 7" that users were no longer using the start button but instead pinning applications to the task bar"

Terracotta said,
Filthy dubstep!

The guy has a really good voice, he really didn't need that extra crap thrown in. Makes the song sound off to me.

IE9 has made this Alex Clare - Too Close song go way up in the charts and everyone seems to be listening to it now haha. They play the IE9 advert in the iMax Cinema too.

SuperKid said,
IE9 has made this Alex Clare - Too Close song go way up in the charts and everyone seems to be listening to it now haha. They play the IE9 advert in the iMax Cinema too.

I really like the song too!

How about you change the useless 2 year dev cycle to stay competitive instead of burning ad dollars on poo that no one will continue to use?

FoxieFoxie said,
How about you change the useless 2 year dev cycle to stay competitive instead of burning ad dollars on poo that no one will continue to use?

lol yeah why cant we have IE 241 to stay cool like the other browsers

FoxieFoxie said,
How about you change the useless 2 year dev cycle to stay competitive instead of burning ad dollars on poo that no one will continue to use?

Since IE has majority marketshare, when it implements something, basically the entire web is able to use it, and as such, that code is pretty much never changing. IE should only implement fully fleshed out standards so we don't get a repeat of IE6 and it's quirky non-standard behaviors.

Teebor said,
"IE9 Smoked the competition"
Are we going to see Smoked by Internet Explorer 9 marketing as well now?

Probably not because that'd require them to actually smoke the competition.

In someway (actually a lot of ways) it did. All the major new technologies in the web browsers was pioneered by IE.

IE 4 - 5.5 adopted and made CSS a standard. Stuffs like shadows and gradient was possible in IE5.5 nearly a decade before CSS3 adopted it.

IE6(the one everyone love to hates) had a precursor of J.I.T and dynamic HTML that made "Web 2.0" the catch phrase.

IE8 introduced process-per-tab that Chrome is modeled on. Firefox is slowly reaching that goal.

GPU acceleration was introduced in IE9. Now every other browsers are only trying to catch up in that aspect. IE9 continue to be the only one taking full advantage of the GPU with DirectX.

So, while people continue to hate on IE. They never knew the web is better because of IE. But that's ok, the adults in the room have had their work done for the kids to play with.

Edited by flexkeyboard, Jul 9 2012, 11:12am :

how come i see for some websites, the forward/back buttons are a different color? they stay their gay blue nomatter what site i visit and i thought they stopped allowing websites to change browser stuff like the scroll bars and what not (i thought it was a nice touch of IE tho)

Shadowzz said,
how come i see for some websites, the forward/back buttons are a different color? they stay their gay blue nomatter what site i visit and i thought they stopped allowing websites to change browser stuff like the scroll bars and what not (i thought it was a nice touch of IE tho)

The navigation buttons change color only for sites pinned to the taskbar.

Shadowzz said,
how come i see for some websites, the forward/back buttons are a different color? they stay their gay blue nomatter what site i visit and i thought they stopped allowing websites to change browser stuff like the scroll bars and what not (i thought it was a nice touch of IE tho)

Gay blue?

simplezz said,
Yeah, this ain't gonna convince me to drop Firefox, sorry Microsoft.

Even if it was the best ad in the world I doubt you'd change anyways. No need to act like you would.

simplezz said,
Yeah, this ain't gonna convince me to drop Firefox, sorry Microsoft.

The timing on this is odd too. Isn't IE10 going to be released in a few months? Why do a big IE9 promo now? IE9 is old news.

GP007 said,

Even if it was the best ad in the world I doubt you'd change anyways. No need to act like you would.

I loved the ads the song is great and the way they advertise it is just awesome, but no I'm sticking to FireFox for most things. IE is 2nd used over anything else and works fine but I just prefer the functions FF offers over IE.

sphbecker said,

The timing on this is odd too. Isn't IE10 going to be released in a few months? Why do a big IE9 promo now? IE9 is old news.

do the promo now so more people gets aware of IE9 then when IE10 comes it becomes easy to build in that

I've only seen the IE 9 add on two channels in the UK i think one was on Channel 5 and the other on 5USA not sure if i seen on others i only remember this cause i was watching CSI at the time hehe.

o0ohappyo0o said,
I've only seen the IE 9 add on two channels in the UK i think one was on Channel 5 and the other on 5USA not sure if i seen on others i only remember this cause i was watching CSI at the time hehe.

Think I've seen it on Channel 4, but it was late evening