Microsoft Surface advertisement spotted in New York [Update] Another advert spotted

We all know that Microsoft is going to heavily promote the Surface and it looks like that campaign is now underway. A user has posted the above image to hoodcast.com and it is clearly a Surface advertisements. If you remember back to the launch event, Microsoft displayed the same imagery before and after the press event; the photo above was taken at the corner of North 11th Street and Wythe Avenue. 

The first iteration of the Surface will be for Windows RT and is scheduled to launch at the same time as Windows 8 general availability which is October 26th. The rumored Surface pricing has been all over the chart from over $1000.00 which was later debunked, to a more credible rumor of a launch price of $199.99.

While this is the first advertisement we have seen for the Surface outside of Microsoft's corporate publications or events, we suspect that the company is getting ready to ramp up its media onslaught. For Microsoft, the Surface is an important product as it represents their foray into the PC market and will pit them head to head with other well established OEMs.

Additionally, no other tablet has been able to successfully penetrate Apple's marketshare. With Microsoft building a first party tablet that, on paper, looks like a quality product, the tablet market-space is about to get a lot more interesting.

[Update] Another Surface advertisement has been spotted.

Image above Courtesy of Amanda on Twitter

Thanks for the tip SurfEvangelist!

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I'm more interested on how these units will be repaired.... who will repair them? Unlike the Apple store, you can return a defective item there.. and get quick service, what about this?
It's all very well having a cheap device, but when it breaks down, that's when you face the first real challenge.

We still don't know what its internal specs are yet??
But even though I would still buy it, it is just one of those things that you must have I suppose.

They better not build up the hype just to kill it by giving it a high price. I bet it comes in at iPad price or just below.

hagjohn said,
They better not build up the hype just to kill it by giving it a high price. I bet it comes in at iPad price or just below.

Im guessing 199 for just the tablet and another 150 bucks or something for the keyboard

If MS decide to only focus on 5% of the worlds population again aka the US and then wonder why its a failure, im seriously going to bash my head against a wall out of frustration with pure stupidity.

Iridium said,
If MS decide to only focus on 5% of the worlds population again aka the US and then wonder why its a failure, im seriously going to bash my head against a wall out of frustration with pure stupidity.

agreed! i'm really annoyed at the region restrictions across both their hardware and software.

i would have loved to have owned a Zune in Oz, but no...US only
locking of features in the zune software, i.e. smartdj...US only

open it up to the larger audience at the same time MS!!!

phunkymunky said,

agreed! i'm really annoyed at the region restrictions across both their hardware and software.

i would have loved to have owned a Zune in Oz, but no...US only
locking of features in the zune software, i.e. smartdj...US only

open it up to the larger audience at the same time MS!!!

Since Windows 8 is supported world-wide, there is no reason to restrict Surface to US only.

phunkymunky said,

agreed! i'm really annoyed at the region restrictions across both their hardware and software.

i would have loved to have owned a Zune in Oz, but no...US only
locking of features in the zune software, i.e. smartdj...US only

open it up to the larger audience at the same time MS!!!


This is just a guess, but I would assume that would have something to do with the Zune failing in the U.S...

rfirth said,

Since Windows 8 is supported world-wide, there is no reason to restrict Surface to US only.


The Zune Software was also available worldwide...

MASTER260 said,

This is just a guess, but I would assume that would have something to do with the Zune failing in the U.S...

im guessing you have a WP7? because that is world wide

MFH said,

The Zune Software was also available worldwide...

Yeah. But you couldn't buy anything... with Windows 8, the Windows Store is available worldwide.

They really need to hurry up and price this thing and its accessories.... advertising it w/o that basic info is kind of pointless.

I'm really interested how this will play out for Microsoft, I suspect pricing will be the key of their success and if their going internationally or not.

Lol, neither the 1000 USD nor the 200 USD is a credible price for the WinRT Surface, unless Microsoft is giving it away or let you pay a premium. A much more credible price is somewhere between 500 and 600 USD.

€200 with an Office version filled with ads, Xbox premium subscription also filled with ads and the rest of Microsoft's apps filled with ads. Sure why not?

sjaak327 said,
Lol, neither the 1000 USD nor the 200 USD is a credible price for the WinRT Surface, unless Microsoft is giving it away or let you pay a premium. A much more credible price is somewhere between 500 and 600 USD.

Finally, a voice of reason in a sea of hyper-stimulated Surface post comments. The Nexus 7 is selling for $199 with a 7" screen and less or lower-quality hardware. Why anyone would think the Surface would sell for the same with a 10" screen and higher end hardware is beyond me. I'd bet on $499 for the low end model, but would be pleasantly surprised by $399.

paulirwin said,

Finally, a voice of reason in a sea of hyper-stimulated Surface post comments. The Nexus 7 is selling for $199 with a 7" screen and less or lower-quality hardware. Why anyone would think the Surface would sell for the same with a 10" screen and higher end hardware is beyond me. I'd bet on $499 for the low end model, but would be pleasantly surprised by $399.


Because it's actually fairly reasonable (IMO) when you take into account that the $200 price point could be supplemented by

1. a deal where it's like "buy a 12-month Xbox LIVE Gold Subscription and get the Surface for $200"
2. selling it for less than it costs to make and making up the difference in app/ad/game sales

Of course, if they don't decide to do anything fancy with the pricing, then it's not a very believable price point.

Matthew_Thepc said,

Because it's actually fairly reasonable (IMO) when you take into account that the $200 price point could be supplemented by

1. a deal where it's like "buy a 12-month Xbox LIVE Gold Subscription and get the Surface for $200"
2. selling it for less than it costs to make and making up the difference in app/ad/game sales

Of course, if they don't decide to do anything fancy with the pricing, then it's not a very believable price point.

or they could just put it up for 199 and just have a limited quantity and make everyone fight over them.. to create hype and when they are sold out have people turn to the other OEM products

paulirwin said,

Finally, a voice of reason in a sea of hyper-stimulated Surface post comments. The Nexus 7 is selling for $199 with a 7" screen and less or lower-quality hardware. Why anyone would think the Surface would sell for the same with a 10" screen and higher end hardware is beyond me. I'd bet on $499 for the low end model, but would be pleasantly surprised by $399.


What's low quality about the HW of the nexus? I'd be more than willing to bet the rt surface has a lot of the same internals. Only difference is a metal case and a bigger screen.