Microsoft: Surface to be sold in 500 Suning stores in China

Earlier today, we reported that the Suning retail store chain in China has started pre-orders for the Surface tablet on its website. Today, Microsoft has confirmed to Neowin that not only will Suning sell the Windows RT tablet on its website, it will also sell the device in many of Suning's retail stores.

According to a statement set to Neowin from a Microsoft spokesperson, "Microsoft is very excited to announce that it is working with Chinese retailer Suning to bring Surface with Windows RT to 500 retail stores across Mainland China and Hong Kong, as well as through its online store www.suning.com." Suning reportedly has over 1,300 stores in Asia but there's no word on how many Surface tablets will be shipped to Suning's stores.

This is a different business model for the Surface tablet than what Microsoft is doing in other parts of the world. Microsoft has chosen to sell the Surface itself in the US, Canada, the UK, France, Germany and Australia on the official Microsoft Store website, as well as in Microsoft's retail stores in North America.

As we have reported before, online orders for the Surface have already been back ordered by at least a week, in North America and Europe.

Image via Suning.com

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W8 looks amazing in the chinese language, if you have ever seen charecter base character e on a phone/tablet/PC you'll know how ugly it is. Metro's UI makes it look very smooth. I'm not surprised it's taking off in China.

500 isn't many stores though (is it?) I know I have seen at least 3x Suning stores in the Chaoyang district in Beijing

Interesting choice of retailer, for HK anyway. I would imagine someone like Fortress or Broadway be selling it, they seem more up market and generally have higher end electronics.

Eddo89 said,
Interesting choice of retailer, for HK anyway. I would imagine someone like Fortress or Broadway be selling it, they seem more up market and generally have higher end electronics.

on the mainland suning is the place to go.

at least MS is doing this right this time and not pulling a Zune and saying oh we will sell it in the USA only first then in other countries later.... then never expand it... launching around the world is definatly the right way

neufuse said,
at least MS is doing this right this time and not pulling a Zune and saying oh we will sell it in the USA only first then in other countries later.... then never expand it... launching around the world is definatly the right way

I think - now I am not 100% positive - but I think that Zune launch had much to do with content rights issues. Even today Canada's XBOX Music is not as rich as the American's (30 million songs vs. 17 million songs in Canada). But with Netflix Canada and non-existent Hulu, we Canadians are familiar with this environment.

500 hundred stores? Geez, China will be Surface Country in a year.
Whats up with guy in the photo? Its like he is saying 'geezus, this thing is huge, I better get the iPad'.

kinpin said,
whats that Samsung Note doing there?

they need a cheap-background product opaqued by the mighty Surface