Editorial

Microsoft, the Windows Phone 8 release is a disaster

Microsoft, Windows Phone 8 appears to be an awesome operating system and from everything that we have seen, mostly behind your back via leaks, it appears that you have a genuinely good product that consumers will adore. The OS is unique, has tons of cool features tucked away and offers up something truly different from Android and iOS - but I am afraid that you are shooting yourself in the foot and it’s time we have a little chat.

All of your hard work has been overlooked due to the ridiculous release cycle that you have shown to consumer and developers. Windows Phone 8 was given a preview back in June, when you stirred the pot of excitement and made your fans enthralled by your work. You showed off the awesome new Start Screen and a few other under-the-hood enhancements but after this announcement, things went downhill.

Not long after the initial announcement, the first SDK was leaked in late July which brought to the forefront a rather complete list of upcoming features that were not announced at the press announcement in June. So after a few weeks, we got our first close look at what Windows Phone 8 will really offer to consumers.

Then, about six weeks later, we got our eyes on the first hardware, the Samsung ATIV S, the new Lumia series and HTC's series of devices; all of which look quite appealing. These devices again raised attention across the media, but both Microsoft and the vendors failed to tell anyone when they could buy the devices or how much they will cost.

Here is the problem, when all of the devices were announced, the phones were not allowed to be used, simply look, but no play. Microsoft was holding back features and would not let the press who got to handle these devices actually use them; instead, they had to wait (again). So now we have gone from June to September, and we know about the OS and the leaked SDK - but we still have devices with no launch date or pricing.

Now, the pricing could be vendor-specific; that's something we could kind of understand when the devices were first shown off in September. But as you keep moving forward, the picture becomes more frustrating.

Microsoft made a boneheaded decision to only give the Windows Phone 8 SDK (you know, the one the leaked previously) to select developers so that they can prepare their applications for Windows Phone 8. This puzzling move was done to hedge off the leaks for the SDK, guess what, it didn’t work. So now, Microsoft is in a situation where the SDK they were trying to control leaked, along with the features it contained, and it has fewer developers using the SDK to build for WP8... and we still do not have a release date for the OS.

Moving forward, the Lumia 920 was announced (again) by AT&T with no price or release date. This is the second time the phone has been announced without a price or a release date; what the hell? Admittedly, AT&T is in charge of announcing the devices but it is up to Microsoft to let them know when they can release the phone. Any way you look at it, though, consumers are yet again being dangled a carrot they cannot get close to biting.

If current rumors are to be believed, and it’s looking quite obvious that they are correct, we will have to wait until the end of October to get a launch date (and likely pricing information) for the products that have been announced several months prior.

It’s quite frustrating to watch this release play out as it feels like we are all being strung along and told to hurry up and wait. There are many consumers who want a Lumia 920, but telling them to wait and then dangle the fruit in front of their eyes is not a good business model.

Microsoft, I hope you learned from this cycle about how not to proceed with the launch of such a pivotal product to your future success. You are in a game of market share and generating noise prematurely before you are ready to deliver, is not only a bad idea, but delivers false expectations. 

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Mr. Sams, I thought we came here to read articles and not rants?

Both Samsung and Nokia officials revealed the approximate prices for the Windows Phone 8's last month.
Samsung's will come with a price lower than their current Galaxy SIII, Nokia 920 will be around the same price as what 900 was on release.
The 820 is a shaved down version, so I had no interest in knowing it's price.
Samsung even had a fully working model that people could try, for some reason Microsoft didn't allow Nokia to do the same, although, I did manage to get Nokia to show some of their own shining new features while an MS official was standing right next to me.

So my guess is that you are just to impatient and straight forward when it comes to getting the details from representatives of companies.

I am ready to embrace this ecosystem of Windows 8, WP8, Surface and XBOX. Heck, I just sold my ASUS Transformer Prime in prep to purchase a Surface and yet no pricing, no fanfare, no pre-orders. It is getting frustrating...

Time will tell if Microsoft's release is a disaster. But what they should of done and is taken a note from the Xbox launch and bet everyone. Except for the RROD issues many suffered. Them BAM! WP:8 might have taken some thunder from the iPhone 5 launch and more people would be trying out Windows 8 equipped PCs and tablets.

Garbage article, and just a whinge.
If there was no knowledge and just rumours until 1 week before release, you'd still complain about it, and probably accuse them of copying Apple's marketing...it's a lose/lose situation for Microsoft.

So rather than wait so late to show off what is coming, they are showing it early even though they don't show full details.

This is the same as the Surface.
They also show off all their software products months in advance with limited features...so what?

It is better to have you product tested properly and have less bugs for people to complain about, than ship early and ...(insert your coin), they learnt the hard way with wp7. You could argue phone pricing to, i don't know our this work(i stand corrected), isn't wp8 pricing announced with RTM release?

Everyone keeps saying Apple released phone, price, availability etc... But look what a ****upp that was.
Wifi problems.
Rushed maps?
Scratches all over the phone...

So.. Really they rushed their phone out, just to get ahead basically having NO consideration for this customers whatsoever.
Maybe... Just maybe... Microsoft are doing things right.
I'm getting the 920 the day it comes out and I'm confident it will definitely tick all the boxes.

Tbh, the pricing or SDK release are minor, let's say the pricing will be $800, then haters gonna complain cost too much etc etc. So moving forward and backward will have it's own set of whiner. If anyone (contractless plan) what's another few weeks of waiting till it's released. But if anyone whine because of it, then maybe it's because that person wants iPhone or android yo begin with. The SDK released issue is irrelevant because WP eco system already has 2000 apps (or so I was told). In reality that's more than enough apps for apps hungry ppl.

I sadly agree with this article. I have the Epic 4G Touch with Jelly Bean on it... and it's amazing... Android is finally a gorgeous OS to look at... but I saw the 920 and the HTC 8X and I was amazed by the design of the phone and the OS. But no pricing, no release date... they're killing their own product.

Sadly WP8 will probably flop as bad as WP7 did. Which is sad to see, it's a great OS from what I've seen.

What really sucks is WANTING to buy the 920 and not having the info, and then your phone starts dying...do I wait a month? Do I upgrade to something else? Best case scenario I find out at the end of this month, now as long as my Focus doesn't die before then I won't get a Galaxy S III or an iPhone. If it does, sorry Nokia/Microsoft, it's your fault.

Brad, I have to agree with you. The release of WP8 has been horrible and I DONT appreciate the proverbial carrot dangled in my face.

Microsoft, if you always intended thelaunch to be novemeber, then for God's sake, wait till the week before and blow us away. At this point I feel like the 3 little pigs. You have been huffing and puffing WP8 (Apollo) since June and I am almost not evening paying attention anymore.

That said, I will be returning my iPhone 5 with a Nokia 920 when it's released.

Thank you for reading the piece; those that do will understand that I am all for Windows Phone 8, the delivery of the OS has been less than ideal.

jasqid said,
Brad, I have to agree with you. The release of WP8 has been horrible and I DONT appreciate the proverbial carrot dangled in my face.

Microsoft, if you always intended thelaunch to be novemeber, then for God's sake, wait till the week before and blow us away. At this point I feel like the 3 little pigs. You have been huffing and puffing WP8 (Apollo) since June and I am almost not evening paying attention anymore.

That said, I will be returning my iPhone 5 with a Nokia 920 when it's released.

Microsoft DID wait! It has beeen the LEAKERS and BLOGGERS that throw the bits, pieces and rumors into the public's conciousness.

BDSAMS,
Where was your "The iPhone 5 release is a disaster" article when the first waves of rumors about the new Apple device started to pop up left and right? Latest after Apple released iOS6 to the developers, you had been presented with the same situation as with the current WP8. If you would do a little bit research, you would learn that Microsoft never ever had a public announcement but a tech event for devs. As many others have stated, the public announcement will be held on Oct. 26th, 2012.

the real reason windows phone never gained traction is because they fail to advertise it properly. let alone ive yet to see any wireless carrier push a windows phone on you when your shopping. it's been like this for years.

By now it is more than obvious that Microsoft fell behind schedule with Win Phone 8 development. Granted, no public dates has ever been given but these long gaps between announcements is a big indicator. Also, ideally you want to release any product as early in the season as possible to generate maximum sales numbers. Waiting until November sounds like the last possible release date.

Orange Battery said,
Those phones would be lovely if you could take them out the coloured blocks they are sitting in.
LOL,
In a way, I agree with you but then, I am leaning towards the Ativ anyway.

I can't really see why MS have done something all that wrong here... their behaviour has had literally everything tech-oriented talking about them in the past month or so. Most of it is the familiar "if I were making the decisions I'd do it this way..." but nevertheless any press talking about Windows Phone 8 and/or the devices or networks is still press.

If no one anywhere was writing anything at all about anything MS, then I'd be worried.

I read the article and I didn't read it out of context. Without reading anything it is pretty clear that the phones are coming out at the end of the month, and that MS doesn't do things the way Apple does, thank god.

MS does not do things based on what has or has not been leaked to the blogosphere either. And they probably had some unexpected delays in the OS as well. The only thing that I would call a disaster would be if no one buys these phones, and if marketshare doesn't improve greatly within 6 months. I think the phones are too good this time to not sell. I have setup MANY people with WinPho and most if not all agree it is far more intuitive than Android and even Iphone.

I agree with j2006, the only thing headlines like these do is "taint the momentum" that this platform desperately needs. I do however share some of your frustration.

People need to learn some patiences. All of the W8 Phones Look Awesome and the OS looks Awesome and Polished. Lets Wait to Judge after it is Announced, Maybe Microsoft still has a few secrets.....

The masses do not know anything about Windows Phone 8 because no official announcement has been made other than to the developers. We know about it because we read tech enthusiasts blogs like Neowin. When they officially have a press release and DO NOT have PRICING or RELEASE DATES then you can write this piece. Until then, go away.

Nexus69 said,
The masses do not know anything about Windows Phone 8 because no official announcement has been made other than to the developers. We know about it because we read tech enthusiasts blogs like Neowin. When they officially have a press release and DO NOT have PRICING or RELEASE DATES then you can write this piece. Until then, go away.

Aye!

Nexus69 said,
The masses do not know anything about Windows Phone 8 because no official announcement has been made other than to the developers. We know about it because we read tech enthusiasts blogs like Neowin. When they officially have a press release and DO NOT have PRICING or RELEASE DATES then you can write this piece. Until then, go away.

Exactly!! Apple sits on the iPhone until a few days before its release and releases no official information at all and I don't see anyone slamming them for their approach. MS, only releases the details they have in hand, that they created a new OS, and they are catching hell. Perhaps Nokia, AT&T HTC ect have dropped the ball but that can't be pushed off onto MS.

Nexus69 said,
The masses do not know anything about Windows Phone 8 because no official announcement has been made other than to the developers. We know about it because we read tech enthusiasts blogs like Neowin. When they officially have a press release and DO NOT have PRICING or RELEASE DATES then you can write this piece. Until then, go away.

You guys are really in denial here.....

Nexus69 said,
The masses do not know anything about Windows Phone 8 because no official announcement has been made other than to the developers. We know about it because we read tech enthusiasts blogs like Neowin. When they officially have a press release and DO NOT have PRICING or RELEASE DATES then you can write this piece. Until then, go away.

Actually the WP8 devices got quite a lot of coverage on BBC News for example. Mainly 'we weren't allowed to actually use the device' rings in my ears from the BBC video..

Nexus69 said,
The masses do not know anything about Windows Phone 8 because no official announcement has been made other than to the developers. We know about it because we read tech enthusiasts blogs like Neowin. When they officially have a press release and DO NOT have PRICING or RELEASE DATES then you can write this piece. Until then, go away.

You mad?

Wow hardcore MS fans are in such denial its funny

DomZ said,

Actually the WP8 devices got quite a lot of coverage on BBC News for example. Mainly 'we weren't allowed to actually use the device' rings in my ears from the BBC video..

So, how is that Microsoft's fault if the BBC decides to cover WP8 before it is officially announced and then they complain because MS doesn't let them play with a NOT-YET-ANNOUNCED/-RELEASED operating system?

The only thing that will save Microsoft face over all this is if they announce some killer features on the OS when they finally announce it. If they don't, there will be a massive sigh from all of us.

Welcome to Neowin. It has been like this for months, possibly years now. I don't remember so much slander towards Microsoft on this site until as of recent. I guess their game company isn't selling too well and they need the ad revenue more than ever.

Wasn't a big reason for the SDK not being released widly is so people would develop apps that were 7.5 compatible ?

Would you prefer is Microsoft didn't say a word unitl a week of release.

While frustrating you can easily tell some people have been swayed by WP8 and the new devices so they have done something right rather than being silent and uninteresting.

I needed a new phone last month. Won't touch android after the experiences I've had, and wp8 continues to be a fiasco... Only had one viable option. Too bad, I really like the 920 but since I can't get specific carrier info, pricing and release date it was a no go for me. Consumers don't like to play games or get the run around. Apple at least does it right... During an announcement all the important details for purchasing are revealed... Not so with Microsoft. Another great product that'll flip because they can never market anything right.

Microsoft didn't even do the official announcement yet! It's on October 26th, which all will be unveiled. So there's no difference between what Apple and Microsoft did.

j2006 said,
Microsoft didn't even do the official announcement yet! It's on October 26th, which all will be unveiled. So there's no difference between what Apple and Microsoft did.

I don't mean to be rude but I suggest you go back and read over the article again because there is indeed a significant difference in how these releases have played out.

Axel said,

I don't mean to be rude but I suggest you go back and read over the article again because there is indeed a significant difference in how these releases have played out.

The only difference is that MS held an event for devs to show some of the features of WP8 OS, not all of them, just some. There has been no release yet!

Apple made a full product announcement and this s what MS will be doing on the 26th - along with all the important info, you know, at the release announcement - not a dev/tech get together.

Seriously almost everything about iPhone 5 was known beforehand, the announcement was simply giving us the definite details on when you can get it and how much it will be along with all the details specs.

On the 26th we'll get the full announcement for WP8, along with release date and availability and full features.

Calling this a disaster is stupid, its not happened yet - yes I'm eager for info myself and feeling impatient, but when it comes it'll be just as good.

Axel said,

I don't mean to be rude but I suggest you go back and read over the article again because there is indeed a significant difference in how these releases have played out.

Microsoft has not released any information about the phones, the respective manufactures have. Perhaps we should lay the blame on their doorstep and not on Microsoft's. MS could well be getting wrongfully bashed here for someone else jumping the gun.

j2006 said,
Microsoft didn't even do the official announcement yet! It's on October 26th, which all will be unveiled. So there's no difference between what Apple and Microsoft did.

If one of your closest partners in WP8 reveals a phone, someone has to step up to the plate. If you want to get technical both Nokia AND Microsoft are the ones to blame. The 920 WAS announced, there was a huge press presence at the event, and the lack of information given at that event has been disappointing to say the least.

j2006 said,
Microsoft didn't even do the official announcement yet! It's on October 26th, which all will be unveiled. So there's no difference between what Apple and Microsoft did.

Please, could we have some of the stuff you are smoking? The WP8 devices have been presented!!!

Fritzly said,

Please, could we have some of the stuff you are smoking? The WP8 devices have been presented!!!

No, they haven't - at least not to the public (consumer market). Back in time, Microsoft held a tech event for developers to introduce the new OS core concept and that is all that was!

And this is where the article is just wrong! The writer got confused and mistook the developer event as a public announcement - intentionally or not. Sure, bloggers all over the place started posting about WP8 afterwards, mixing rumors with actual facts, so, it felt like there really had been an official announcement but there wasn't!

The official announcement will be on October 26th. I am sure we will also learn about availability and pricing on that same day.

Tumultus said,
No, they haven't - at least not to the public (consumer market).

I am sorry but we are not in North Korea: if you hold a public events and the attendees are not required to sign a NDA it qualifies as a "Public event".
Not to mention Samsung, Nokia and HYC presentations of the new devices running WP8.

Fritzly said,

I am sorry but we are not in North Korea: if you hold a public events and the attendees are not required to sign a NDA it qualifies as a "Public event".
Not to mention Samsung, Nokia and HYC presentations of the new devices running WP8.

How does a tech evetn directed towards developers to introduce some cool new features and APIs in the upcoming OS qualify as a phone announcement event???

Tumultus said,
How does a tech evetn directed towards developers to introduce some cool new features and APIs in the upcoming OS qualify as a phone announcement event???

First and foremost I never used the words "phone announcement", also because, at most, MS could announce the OS.
Again orgainizing an event where you show your new OS and INVITE the press makes it a public event.
Said that if someone is delusional........ well, it is what it is......

Wow this article is absolutely stupid. It has not even been released yet and you're calling it a disaster? Also your points are dumb. They have a marketing plan in tact for a global launch on October 26th for all their products, so either be patient or move on. I think it's a smart move to do it all at once as "The new Microsoft", but people like you spread these negative articles which taint the momentum by not understanding their game plan.

He said the release is a disaster (and it is), he didn't say the OS itself or the hardware is a disaster.

The time from announcement to market is just incredibly long. Since we've seen the Lumia 920 there have already been other phones announced that have already hit the market. The iPhone 5 is an example, and even Sony managed to release the Xperia T faster than Nokia managed to release the Lumia 920 after release.

j2006 said,
Wow this article is absolutely stupid. It has not even been released yet and you're calling it a disaster? Also your points are dumb. They have a marketing plan in tact for a global launch on October 26th for all their products, so either be patient or move on. I think it's a smart move to do it all at once as "The new Microsoft", but people like you spread these negative articles which taint the momentum by not understanding their game plan.

Thanks for reading the headline, not understanding the concept of the story and commenting out of text.

bdsams said,

Thanks for reading the headline, not understanding the concept of the story and commenting out of text.

I think you need to read your own article again, and understand there has been no official announcement yet so to say that people need to get hands on with devices and an OS that haven't received an official announcement is stupid. Microsoft has a plan, and you're being impatient. Instead of bashing people for not reading your article, when they actually have.... why not actually understand how the business works.

j2006 said,

I think you need to read your own article again, and understand there has been no official announcement yet so to say that people need to get hands on with devices and an OS that haven't received an official announcement is stupid. Microsoft has a plan, and you're being impatient. Instead of bashing people for not reading your article, when they actually have.... why not actually understand how the business works.

This business works by selling products to consumers, not by stringing them along by showing products they can't buy for 8+, if that's not bad enough, consumer do not have a price or a firm release date.

bdsams said,

This business works by selling products to consumers, not by stringing them along by showing products they can't buy for 8+, if that's not bad enough, consumer do not have a price or a firm release date.


They did not string consumers along for 8+... they did not make an announcement to consumers. Geez.

j2006 said,
Wow this article is absolutely stupid. It has not even been released yet and you're calling it a disaster? Also your points are dumb. They have a marketing plan in tact for a global launch on October 26th for all their products, so either be patient or move on. I think it's a smart move to do it all at once as "The new Microsoft", but people like you spread these negative articles which taint the momentum by not understanding their game plan.

How come so many people have difficultie understanding what they read?
The marketing and release strategy has been called "a disaster", not the OS itself!

bdsams said,

This business works by selling products to consumers, not by stringing them along by showing products they can't buy for 8+, if that's not bad enough, consumer do not have a price or a firm release date.

You keep saying price everywhere? What does that even have to do with MS? MS can't tell Nokia, HTC and Samsung how to price their products and officially those manufacturers reveal the price.

alwaysonacoffebreak said,

You keep saying price everywhere? What does that even have to do with MS? MS can't tell Nokia, HTC and Samsung how to price their products and officially those manufacturers reveal the price.

Right.... So MS is not coordinating availability and prices announcements with OEM?

Fritzly said,

How come so many people have difficultie understanding what they read?
The marketing and release strategy has been called "a disaster", not the OS itself!

You right people don't understand what they read! What they read don't make sense. How can you market a product what the main thing that makes the product work wasn't announced yet by the maker(MS)!!

stm24 said,

You right people don't understand what they read! What they read don't make sense. How can you market a product what the main thing that makes the product work wasn't announced yet by the maker(MS)!!

Really? Because at the Nokia presentation there was not a MS representative (Joe Belfiore) talking about the OS but Mickey Mouse.
And people talk about Apple fans......
Similis cum similibus

Fritzly said,

Right.... So MS is not coordinating availability and prices announcements with OEM?

Actually no, MS is not coordinating Nokia price announcements. Don't know about HTC and others but I'm sure on the Nokia part.

bdsams said,
You didn't even read the post, that's not the point of the article...thanks for playing along.
I read it and it still does not make sense.

bdsams said,
You didn't even read the post, that's not the point of the article...thanks for playing along.

Your sensationalist title doesn't help, such a troll.

Maybe there is a major flaw in the OS and microsoft are holding back until it is fixed?
Maybe MS don't want to launch until they feel the OS is "perfect"?

With no official line, this is pure speculation. It is frustrating as consumers sure, but a disaster?

Teebor said,
Maybe there is a major flaw in the OS and microsoft are holding back until it is fixed?
Maybe MS don't want to launch until they feel the OS is "perfect"?

With no official line, this is pure speculation. It is frustrating as consumers sure, but a disaster?

I'm amazed at the comments here. Does everyone just read headlines and call it good?

The OS isn't released and can't be called a disaster yet; we all agree here.

The release itself, the marketing portion of all of this, has gone VERY poorly, as I have been saying for months. They announced the OS no less than 3 times over a 4 month span and users still know nothing more than the fact it has a new start screen. It is pathetic....

The article was spot on.

LogicalApex said,

I'm amazed at the comments here. Does everyone just read headlines and call it good?

The OS isn't released and can't be called a disaster yet; we all agree here.

The release itself, the marketing portion of all of this, has gone VERY poorly, as I have been saying for months. They announced the OS no less than 3 times over a 4 month span and users still know nothing more than the fact it has a new start screen. It is pathetic....

The article was spot on.


No they didn't announced the OS yet! The phone companies announced their phones running the OS! MS didn't announced anything yet cause they always did it at the end of October. So the article isn't spot on!

bdsams said,
I don't buy contract phones and when can I get it?

Apple didn't announce pricing or availability until around a week before it came out...

Xerax said,

Apple didn't announce pricing or availability until around a week before it came out...

The day they announced the iPhone 5, we had a price.

Xerax said,

Apple didn't announce pricing or availability until around a week before it came out...

Devs had access to the SDK months in advance. When the phone was announced it was announced with pricing and shipping information straight away. (in fact shipping several millions a week later, no small feat)

Microsoft have done the complete opposite! They've announced devices with no pricing or shipping information, and an OS that nobody really knows what it fully contains and most devs haven't been able to develop for...

And people like me who want a 920 are frustrated. In fact I've bought an iPhone 5 which I thought would be an inbetween phone, but the more I use it the more I am falling in love with it

bdsams said,
The day they announced the iPhone 5, we had a price.
Because they announce a week before release, get it? Also the iPhone5 announcement was underwhelming at best with nothing new besides what was leaked weeks if not months before and in actuality nothing that even matched whatever was already out there and/or announced by the competition.

Besides, Apple is a one trick pony where they cut price on their previous model and sell the new model for the previous models price. They announce two days before pre-order and a week before release. In general if you order an iPhone now you'll be waiting 3-4 weeks.

BajiRav said,
The price? It's $199 for AtivS, 920, 8X and $149 for 820/8S.
Is it really that hard?

~540 euro for 8X
~500 euro for 820
~625 euro for 920
it would vary depending on VAT, but that's average

Edited by coth, Oct 4 2012, 5:06pm :

paulheu said,
Because they announce a week before release, get it? Also the iPhone5 announcement was underwhelming at best with nothing new besides what was leaked weeks if not months before and in actuality nothing that even matched whatever was already out there and/or announced by the competition.

Besides, Apple is a one trick pony where they cut price on their previous model and sell the new model for the previous models price. They announce two days before pre-order and a week before release. In general if you order an iPhone now you'll be waiting 3-4 weeks.

So what? The point is that Apple announced the phone, announced the price and announced the delivery date. The editorial is about MS doing the opposite.
You can like or dislike the iPhone but this has nothing to do with the article.

bdsams said,
I don't buy contract phones and when can I get it?

You know that you are a minority in the US market. You will get it in first week of November, just like the last two times.
The biggest problem with WP8 is not releasing SDK and making 920 an AT&T exclusive. Price and Date are trivial details.

bdsams said,
I don't buy contract phones and when can I get it?

It will cost you $799. You can have it on November 23rd 2012.

Tyler R. said,
The title should say: "Microsoft, everything your releasing this year is a disaster"

I wonder how haters like you are so interested about all topics that most of the time you're the first one who post negative comments.

No they are not a disaster! the os is good but the ad campaign is non existent, and the new phones are just "ok" looking. they have good specs but industrial design is not all that and fails to impress the customer when compared to the iphone 5 or sgs3, maybe thats why microsoft is making it's own phone?

lamebo said,
No they are not a disaster! the os is good but the ad campaign is non existent, and the new phones are just "ok" looking. they have good specs but industrial design is not all that and fails to impress the customer when compared to the iphone 5 or sgs3, maybe thats why microsoft is making it's own phone?

You must be joking, right? why is the iPhone 5 a better industrial design?

vhaakmat said,

You must be joking, right? why is the iPhone 5 a better industrial design?

because it's beautiful