Microsoft has become involved in the search for Brandon Crisp, a 15 year old from Barrie, Ontario, about 100 km north of Toronto. The company, which runs the Xbox Live service, has increased the reward amount for helping to find Brandon to $50,000, according to the CBC. They also said that they were open to the idea of getting information from the Xbox itself.
Brandon went missing over the Canadian thanksgiving weekend, on October 13. His parents have said he became addicted to "Call of Duty 4: Modern Warfare", and threatened to take his Xbox away. The child fled the home, and hasn't been seen since.
Brandon had also become involved in "teams" that competed on Live, which the parents say "gave him a new identity", and taking the Xbox away "stole that identity from him", which they believe is the root cause behind him running away.
Several of his belongings, including his bike, have been found abandoned in the area of his home, leading both his parents and police to believe mischief may be behind his disappearance.