Microsoft's ads for Surface, Windows 8 and more boost overall tech ad spending

Microsoft has been going all out in producing new television and print ads to show off new products like Windows 8, its Surface tablets and the lineup of Windows Phone 8 devices. This week, a new report says that Microsoft's efforts helped to boost ad spending in the tech industry overall in the first quarter of 2013.

PCWorld reports that, according to a new study by Nielson, technology companies spent $723 million in ads in the US for the first quarter, up 30 percent compared to the same period a year ago. Microsoft's ad spending went up by a massive 200 percent compared to a year ago, thanks largely to the fact that in 2012, it didn't spend as much because it was winding down its Windows 7 promotions.

However, Microsoft still managed to spend more in that time period than the usual tech ad leader in the first quarter: Intuit. Yes, the maker of TurboTax and Quicken software spends a ton of money on advertising in that time of the year thanks to people wanting to get a quick and easy way to take care of their taxes.

This year, Microsoft lead the way thanks to lots of ads for Windows 8 along with its impressive looking Surface Pro commercials. Lately, Microsoft has been taking the fight to its rival Apple, showing how Windows 8 tablets are "better" than the iPad in a series of TV ads.

Source: PCWorld

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Wow! That works out to 3 billion a year trying to convince people how great New Coke is! That 's gonna take A LOT of New Coke sales to pay back THAT kind of adverting budget. Microsoft is REALLY doubling down on their New Coke! Still. Someohow I don't think all that advertising is gonna help one whit. People just DO NOT LIKE Microsoft's New Coke, and no matter how much Microsoft tries to tell us how great it tastes, we know better. It tastes like, well, New Coke.

I'm thinking that these last year , the taste of coke have been gradually changed , so that no one notice or complain. The fact is I do not much like coke as much as before.
I guess Microsoft would make more gradual change to their Os, as they want badly their online windows store model .

I think they will, though I wonder if it's going be a paid update (£30 say) like apple with OSX but be big update (8.1 is pretty minor after all) and this is how Windows will work now?

I know everyone just gonna they are copying Apple and that's the worst thing they can do, but is it? I mean it used to be what, £70-90 every 2-3 years? So its not like you'll be paying more overall.

And it would be great from MS point of view as we know, people aren't buying laptops in droves anymore. This still can work for the OEMs as MS can update Windows to support newhightechwidgetything, which we would of had to wait for Windows to support it 2 years down the line and rely on 3rd party software and they can launch new hardware for it.

Silver47 said,
I think they will, though I wonder if it's going be a paid update (£30 say) like apple with OSX but be big update (8.1 is pretty minor after all) and this is how Windows will work now?

I know everyone just gonna they are copying Apple and that's the worst thing they can do, but is it? I mean it used to be what, £70-90 every 2-3 years? So its not like you'll be paying more overall.

And it would be great from MS point of view as we know, people aren't buying laptops in droves anymore. This still can work for the OEMs as MS can update Windows to support newhightechwidgetything, which we would of had to wait for Windows to support it 2 years down the line and rely on 3rd party software and they can launch new hardware for it.

I think that you would only pay for incremental updates if you don't have the base version i.e. 8.1 is free for Windows 8 and Windows RT users, but anyone who doesn't use one of those base versions has to pay for it. The only other time you would pay is for a major version i.e. going from 8.x to 9 would be a paid upgrade.

neo158 said,

I think that you would only pay for incremental updates if you don't have the base version i.e. 8.1 is free for Windows 8 and Windows RT users, but anyone who doesn't use one of those base versions has to pay for it. The only other time you would pay is for a major version i.e. going from 8.x to 9 would be a paid upgrade.

I agree, but that does raise the question, how many point updates are they going to do for 8? Right now with so many XP systems around still, and they're obviously targeting those for upgrades, they can keep the updates free to current users of 8.x. Still though, I don't think we'll see as many point updates each year like some may think. 8.2 in 2014 could be the last one and then we just go to 9, or they do 8.3 at least and then 9. Guess it depends, they still get money from the new hardware that ships with the updates so they can keep offering them free to users.

i already own a windows phone (lumio 920), and i love it.
i've a mac for work, but i just ordered actually an acer w700... seems to be better than surface in battery... but yeah, start to love win8