Microsoft's Project Pink confirmed, coming to Verizon (UPDATE: leaked photos)

Just last month, we saw the Microsoft's Project Pink "Turtle" phone pass through the FCC with CDMA bands. Today, this seems to make much more sense, as Project Pink launch details are beginning to hit the Interwebs.

Gizmodo has confirmed that Microsoft's Project Pink is the real deal. So real, in fact, that it's been spotted in third-party marketing materials with a Verizon's logo plastered alongside Microsoft's. Details of the project and plan are included in the campaign, however details are not mentioned for obvious, Earth shattering, reasons [insert SarcMark].

Project Pink with Verizon

The following is what we now know from the above campaign shot:

  • The leaked shots of the phone Neowin posted in September were legit
  • Only the Turtle is shown, leaving us unsure about the Pure
  • Verizon will be the official carrier, however, we know GSM versions of the phones also exist
  • These phones DO NOT run any form of Windows 7 Phone Series, it's a whole new animal
  • The phones will be heavy on social networking
  • The presence of apps are implied, though details aren't available

No information about pricing or launch date is available. All we know is that Project Pink is the real deal, and Verizon will be Microsoft's partner here in the US. Everything else will have to wait until we get closer towards an actual release.

UPDATE: Gizmodo has now posted some photos taken of the Pure, which is also said to be coming to Verizon. The photos, of course, are of the "blurry" kind. The interface has a Windows Phone 7 feel to it, but is not the Windows Phone 7 that we're accustomed to. Could there be another Windows Phone 7 Series version that we don't know about?

Pure Phone

Pure Phone 2

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29 Comments

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Its pretty obvious that Microsoft are working on a whole range of Operating Systems. WP7S is only one. When later this year they introduce the Courrier, what OS will that run? Surely not something as crippled as WP7S? The Courrier would then be another sure loser like Apple's iPad. So what will it run? Windows 7? Probably not as that is seriously over-powered for an always-on battery device.

There's still something we don't know yet about Microsoft's OS strategy.

greatscot said,
Its pretty obvious that Microsoft are working on a whole range of Operating Systems. WP7S is only one. When later this year they introduce the Courrier, what OS will that run? Surely not something as crippled as WP7S? The Courrier would then be another sure loser like Apple's iPad. So what will it run? Windows 7? Probably not as that is seriously over-powered for an always-on battery device.

I still say that it makes no sense to put a phone OS on a tablet, as it makes no sense to put a full blown desktop OS on a tablet... Tablets have very specific use cases... The Courier might be built off of something else, but I expect that it would be completely different. It appears Microsoft (Unlike Apple) get this... At least from the Courier video released...

There's still something we don't know yet about Microsoft's OS strategy.

M_Lyons10 said,

The Courier, Zune HD, Pink, and WinPhone 7 all are based on WinCE 6.0. The Courier OS itself will be different from the other 3, and vice versa.

daniel_rh said,
Interesting if it's true, especially the "whole new animal" part. If it's not WM7, what is it? An improved WM6.5

Well, those definitely look like "Windows Phone 7" tiles... So, I'm going to go with it being a version of Windows Phone 7... I recall Microsoft mentioning a "Media" version a while back... Perhaps this is that...?

microsoft's mobile phone/pda os has been on idle mode in the past 3/4 years while other players in the game gain big. they need get their butts together and get ONLY ONE product right in the beginning and make sure they are good at it. seems they like a piece of pie for everything but they didn't do well in all of them. after all, all these project this, project that failed.

leo221 said,
microsoft's mobile phone/pda os has been on idle mode in the past 3/4 years while other players in the game gain big. they need get their butts together and get ONLY ONE product right in the beginning and make sure they are good at it. seems they like a piece of pie for everything but they didn't do well in all of them. after all, all these project this, project that failed.

Huh? You confused me, and I'm not sure if I understand what you mean or not...

Microsoft has definitely been putting a lot of work into Windows Phone 7 and has come up with what looks like a good product. They have even gotten more involved in requiring certain specs of devices (Which I'm thrilled about). As for different flavors, that makes sense, this may be the "media" version they mentioned previously, which would be targeted at teens or whatever... In all honesty, they don't need half of the functionality built into Windows Mobile...

Draconian Guppy said,
I don't get it It's microsoft branded or not? If it is, why wouldn't it be running WM7?

Maybe it is, but just a different flavor of it. I think it's likely that these are what put the "Series" in Windows Phone 7 Series.

JonathanMarston said,

Maybe it is, but just a different flavor of it. I think it's likely that these are what put the "Series" in Windows Phone 7 Series.

Exactly. I'm thinking the same thing. Maybe this is the "media" version they talked about? That would definitely be geared towards kids... Which I think this design is definitely targeted at...

The new images look more convincing but can I trust this new images, after they leak the original suspicious image? LOL.
I'm interested in seeing this in action.

I still can't believe this is a real product... It just looks... wrong. Maybe it'll do something useful for someone, or be really cheap, or something :S

It's just aimed at different people. You watch MTV for 5 minutes and you see all the kids running about with these types of phones. Microsoft might do very well out of this.

WooHoo!!! said,
It's just aimed at different people. You watch MTV for 5 minutes and you see all the kids running about with these types of phones. Microsoft might do very well out of this.

Yeah. To each their own... You're right that kids seem to like that form factor (Though I don't get it)... Well, it's a good target market at least...

Trong said,
This could be confusing, having a new MS phone without Windows Phone.

and i wonder what is "whole new animal" look like?

Trong said,
This could be confusing, having a new MS phone without Windows Phone.

Unless its going to be branded as a Sidekick. People are already well aware of Sidekick devices.

Trong said,
This could be confusing, having a new MS phone without Windows Phone.

it's for the Danger guys, the company Microsoft picked up a while ago.

Trong said,
This could be confusing, having a new MS phone without Windows Phone.

Well, it looks like there are Windows Phone tiles there, so it looks to me like it will be a version of Windows Phone 7. Maybe the "media" version they talked about?

Edited by M_Lyons10, Mar 5 2010, 8:14am :

Shayla said,
The only thing i don't get it here is why they called it *Pink*.Anyone?

Pink is a codename while it was in development. Not the realname of the phone. Pure is also a codename.