Editorial

Microsoft's getting aggressive and it's about time

Microsoft is getting aggressive with its advertisements, and it’s about time. Over the past decade, Microsoft has typically taken the high-road and avoided being overly antagonistic towards its rivals, mostly because it was sitting on top of the world in terms of market share in many of the key consumer markets. But with Apple stealing Microsoft’s tablet thunder, Google sweeping away nearly all of the smartphone market, and Chromebooks now pushing hard into the low-end computing segment, Microsoft has finally wised up and opened up a can of ass-kicking advertisements.

For years, Microsoft has been sitting on the sidelines, biding its time as it built out its ecosystem - but now it’s time to protect that investment. Well, it was time to protect that investment years ago, but slow moving management, among various other factors, caused Microsoft to misstep several times. But hey, the past is the past.

The aggressive advertisements started a few months back with Microsoft going after the iPad. In a series of commercials, much like the “I’m a Mac and I’m a PC” ads that Apple ran several years ago, Microsoft places the iPad next to the Surface for a one-on-one feature face-off. As you would expect, the Surface trumps the iPad in nearly every way in these commercials - but Microsoft did not stop with Apple.

Microsoft has been running its ‘Scroogled’ campaign for some time now as well, but it has taken things to a new level in the last couple of weeks. Microsoft is now selling ‘Scroogled’ apparel, and has released an advertisement that features the team from Pawn Stars talking trash about Google's Chromebooks.

Some may think that Microsoft’s attack on the Chromebook is tacky or a low blow to Google as it attempts to create a desktop OS. Well, here is the deal: Microsoft is trying to kill off the Chromebook, branding it as ‘less than a laptop’. Many will likely say that this is pointless as Chromebooks are not a threat to Windows and full featured laptops, but that’s the point.

The problem with thinking that they “are not a threat to traditional Windows” is that that is exactly the type of thinking that got Microsoft into the mess it now faces with Windows Phone in the smartphone market. Microsoft became complacent, and stuck with its traditional path for far too long, which left it lagging far behind its rivals as the market developed at a greater pace than it could ever have imagined.

While Chromebooks may not be a significant threat to Windows at this time, if Google keeps pushing features and upgrading hardware to the likes of the Pixel, Chromebooks will soon become a far more serious threat. It’s because of this that Microsoft wants to taint the Chromebook brand - indeed, the entire Chromebook experience - as ‘less than a laptop’.

If Microsoft can successfully apply negative connotation to the Chromebooks, then it will be a win in the long run, and will help to stunt the growth of Google's rising platform.

Microsoft’s Scroogled campaign is a forward-looking effort to stop Google in the markets in which Microsoft can compete effectively - Windows, search and the web - and it’s about time. This is Microsoft’s new aggressive side and it’s something that will be worth watching closely as Microsoft continues to transform itself into a devices and services business.

But questions asking if these commercials are tacky, immature or outright dumb remain open for consumers to answer, and we must wait to see how they resonate with consumers in the weeks and months ahead. I personally support the effort as it demonstrates Microsoft’s new, bolder character - perhaps with a tip of the hat to Ford, and we have no doubt that when Alan Mulally met with Steve Ballmer, he encouraged this approach.

No longer is Microsoft willing to be pushed around and, at long last, it is confident enough to call out its competitors for their failures and shortcomings. Microsoft is not new to the tech game and it has to constantly evolve and transform itself to stay relevant. This new aggressive side of the company is an encouraging start to the next chapter in its history. 

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1/ She is clearly already in Hollywood (pawn shop is downtown La.)

2/ How much does the Chrome book cost ..

3/ The ads are targeting the wrong consumers!
4/ The ads are not funny or clever

Their ads are definitely sending more of a message than before - Remember the terrible ads with Seinfeld?
One little note about the Surface ad, it shows that a child visited cnet.com in the activity report in the video... I kinda doubt that a child went there.

Substitute "aggressive" with smug immaturity and you'll be closer to hitting the mark. When Apple did it it looked stupid and the UIs of their products were infinitely more popular than the metro crap being foisted on Windows, so when the popularity of your products is tanking it's an especially stupid time to play the schoolyard bully.

That's funny, do they think Google would just drop the chromebook instead of improving it? Great way to make your competitors step their game up, and that's not a bad thing. More competition = better for everyone.

Personally I'm sick of it. I wish they'd just dedicate their resources to improving their products, and advertising why they think they're great - rather than trying to trash the opposition. Give people some credit and let them make their own damn minds up - they don't need to be dictated to like little children.

I've already said in another thread, I've taken a gamble on a Chromebook for my folks for christmas. I fully believe it'll be the perfect computer for them given that all they do is use a web browser for stuff. Now we'll have the added advantage of a video chat using Hangouts too, and I just don't see how they can screw it up given how basic it is.. it's the perfect machine for them.

Advertising like this just drives me further away from liking Microsoft frankly - I know they can't please all of the people, all of the time (and that's the same for any vendor) but for me right now I just don't have any enthusiasm for the way they do things.

This type of advertising makes Microsoft look mean nasty and desperate. What is left to like about Microsoft? For me, nothing.

MS is acting like a big kid who lost a board game and threw it on the floor. The truth is they are losing the game.... and the plot.

Edited by derekaw, Dec 6 2013, 9:21pm :

They should release modern ads like Apple. I don't blame Microsoft for this kind of advertising, it's their right and all companies do it. But they should simply introduce nice and sleek and short commercials, like the iPhone and iPad ones.

Before striking out at other companies, Microsoft had best get (and keep) their own house in order. Until the Windows-8.x mess gets cleaned up, striking out would appear to be risky behavior. There are millions of XP and Windows-7 user for whom Windows-8, as presently presented, is not a viable option. Is Microsoft going to "do" something for them? Or, is Microsoft going to do nothing and have them go elsewhere? There is a huge difference between "play" and "work."

No, it's stupid. All they're doing is acknowledging Google and Apple as threats, because they pay this kind of attention to them in their ads. They should act professionally and focus on their own products. Apple once did use that "PC guy" thing, but it's starting to be a while since then and they stopped doing it for a reason. They grew up.

Kalint said,
Meanwhile at Google HQ. "hm... k..."

As long as Ballmer and his Buffoons are directing the company, Google and Apple has nothing to worry about. I think MS executives are on competitors payroll, at least this is what their actions shows. MS is giving free advertising to its competitors by using their product during ad and I am sure current popularity of these devices far out weight bad mouthing done by MS.

Doesn't matter how good the ad campaign. If/when people buy your product and it doesn't deliver, that's the word of mouth that spreads. These adds will be more effective when MS fills in the missing functionality and apps in the Modern UI, and puts and end to spontaneous app quits.

MorganX said,
These adds will be more effective when MS fills in the missing functionality and apps in the Modern UI, and puts and end to spontaneous app quits.
That's happening now, gradually.

I thought it was interesting that they call it a fake laptop because it doesn't have "office or iTunes". It's quite telling when Microsoft calls iTunes a necessary app, and I hopefully await an iTunes player for my Surface RT

MS is saying that if you have an iPhone you don't want a chromebook. Inadvertently that is also saying you don't want a surface RT but I don't think they're too worried at this point about that.

Still not sure how comparing features, and/or showing my product has more/better features than the competition is petty, childish and rude? Oh wait, if it is Microsoft, then yes.... Apple & Google do it, it's ok. But Microsoft the fanboys have their double standard.

Delmont said,
Oh wait, if it is Microsoft, then yes.... Apple & Google do it, it's ok. But Microsoft the fanboys have their double standard.

I was never called an MS fanboy by expressing my opinions/disapproval towards the Mac VS PC ads. I got called a fanboy and apologist for doing the same on the MS vs Google ads.

Double standards indeed.....

No, you have the double standards. One more time, it's pointing out your product's better features. That is marketing. From what I read in your comments, you're going out of your way to be an apologist for Google. This thread with you is point less.

Delmont said,
No, you have the double standards. One more time, it's pointing out your product's better features. That is marketing. From what I read in your comments, you're going out of your way to be an apologist for Google.

I misread what you said. My fault. And the problem with MS is that pretty much all their ads say little to nothing about their own products and serve to bash the competition.


This thread with you is point less.

As pointless as your comment. I misunderstood what you said and you misunderstood what I meant as well. (I am not a google apologist and have the same opinion towards others)

You dont have to be rude about it as I am sure this isnt the first or last time someone misreads something.

I don't see this as a way to smear the name but more so to say the truth. People have to realize where personal information goes and if you have a Facebook account then you have no room to talk about trying to protect privacy - worst site ever!!

So MS plan is to thwart Apple and Android juggernaut by stupid marketing ploy. MS still don't get it. Rather than competing on compelling features, they are just throwing crap on the wall hoping it will stick. MS is selling Dell tablet for $99. Go get it as this is price MS should have begin with. They would still written off Billion dollar but at least would have gained some market share.

Auditor said,
So MS plan is to thwart Apple and Android juggernaut by stupid marketing ploy. MS still don't get it. Rather than competing on compelling features, they are just throwing crap on the wall hoping it will stick. MS is selling Dell tablet for $99. Go get it as this is price MS should have begin with. They would still written off Billion dollar but at least would have gained some market share.

Many have said it before, and I'll say it again. The Surface isn't a "bargain bin" device. If you want a cheap tablet, Walgreens has you covered. If you want a sturdy device, capable of lasting you the next several years, Surface has you covered.

Auditor said,
Rather than competing on compelling features...

Isn't "multiple user accounts" a feature?!

Auditor said,
$99. Go get it as this is price MS should have begin with

"Let's sell our S class benz cars at A class prices, to catch up with our rivals. Sure we obviously will not be able to justify increasing them after that, but the hell with it." /s

Good thing you're not running anyone's business.

Edited by eddman, Dec 6 2013, 5:40pm :

Spicoli said,
No, consumers don't really care that much about features. It's all about the marketing.

Users dont care about features? Really? ummm, ok then. Tell that to someone who buys something and then later finds out that what they bought cannot do what they need it to do. Why advertising should focus on what your product can do. I dont know how many times a week someone approaches me with an issue where they bought something, but doesnt have the features they need/wanted.

eddman said,

Isn't "multiple user accounts" a feature?!

"Let's sell our S class benz cars at A class prices, to catch up with our rivals. Sure we obviously will not be able to justify increasing them after that, but the hell with it." /s

Good thing you're not running anyone's business.

Multiple account is a feature which no tablet customer has been craving for. It is same as XPS program coming default with Win which no customer really cares. I never heard someone going to buy a tablet because it has multiple login ability. If consumers required it then iPad and Android will be able to include it with their version quite easily with one update.

Comparing car market to tablet landscape shows your how naive you are. Car markets do not require mass selling as compared to tablet. More device in customers hand mean more market share and more market share means more app development. It is just a matter of getting foot on the ground and then you can work upward.

Surface is not a premium device. MS can consider it as premium device demanding higher price but this is not what consumer thinks. That is one of the reasons why billion dollar write off on Surface. You sound eligible to apply for MS as they already have delusional people like you running Surface division and loosing ground on every front.

Edited by Auditor, Dec 6 2013, 6:27pm :

Auditor said,

Multiple account is a feature which no tablet customer has been craving for. It is same as XPS program coming default with Win which no customer really cares. I never heard someone going to buy a tablet because it has multiple login ability. If consumers required it then iPad and Android will be able to include it with their version quite easily with one update.

Really? You mean not even a single person?
The majority of customers didn't ask for it because neither iOS, nor android offer it, so they had no choice.
It might not be a huge feature but still a nice one and there is no point in dismissing it.

Auditor said,
Comparing car market to tablet landscape shows your how naive you are. Car markets do not require mass selling as compared to tablet. More device in customers hand mean more market share and more market share means more app development. It is just a matter of getting foot on the ground and then you can work upward.

Then why are car makers fighting over market share so badly? Why are BMW, Benz and Audi constantly boasting about their sales numbers?

If infinity wants to catch up with BMW, they can't sell their top of the line model for 10000$ and then expect to be able to increase it to 80000$.

Auditor said,
Surface is not a premium device. MS can consider it as premium device demanding higher price but this is not what consumer thinks. That is one of the reasons why billion dollar write off on Surface. You sound eligible to apply for MS as they already have delusional people like you running Surface division and loosing ground on every front.

Someone might say a 7-series BMW isn't premium. It doesn't mean it's not premium. It'd just show how ehhmm... naïve that person is.
MS grossly overestimated their surface sales, hence the right off. That much is true.

You don't even know me, so it's not your place to say what I should or should not do.
Also, loosing ground usually takes place in a agricultural field.
As for losing ground, I guess that's the reason their stock price hit a 13-year high.

eddman said,

The majority of customers didn't ask for it because neither iOS, nor android offer it, so they had no choice.

Android offers separate profiles/multiple accounts.

Auditor said,

Surface is not a premium device. MS can consider it as premium device demanding higher price but this is not what consumer thinks. That is one of the reasons why billion dollar write off on Surface. You sound eligible to apply for MS as they already have delusional people like you running Surface division and loosing ground on every front.

Surface is a premium device. Both it and the Surface Pro are solidly built with high end materials. Seriously pick one up. They are far from cheaply made "Happy Meal" toys. Microsoft invest a lot of time and resources into making a device that'll last you years, instead of breaking two weeks from when you bought it after handling it the wrong way.

Sorry, but just because you want Microsoft to fail does not make what you say true. I sense you're afraid of Microsoft succeeding. And yes, multiple user accounts is a welcome feature on tablets - just like it is on the desktop.

techbeck said,

Android offers separate profiles/multiple accounts.

Ahh, you're right. 4.2 Jelly Bean added that. Sorry.

P.S.

eddman
hence the RIGHT off

Now this is embarrassing.

Dot Matrix said,
<snip>

I like the Pro. It isnt perfect, but what is? People who use them at work like them as well. We were demoing the Slate tablets from Samsung before the Pros came out. Consensus is that we use Surfaces instead of Slates. We did have an issue with one tablet. Some wear on the screen. But other than that, it has been a solid system. No other issues....well, we did have a power cord go bad but that is it.

How many features are the complete reason for a computing device being purchased? Very very few. That being said I've got my whole family setup on my surface and having separate profiles makes it usable for my whole family. I have my config completely separate and I don't have any kid's stuff on it. Personally that almost is good enough to sell the device.

techbeck said,

Users dont care about features? Really? ummm, ok then. Tell that to someone who buys something and then later finds out that what they bought cannot do what they need it to do. Why advertising should focus on what your product can do. I dont know how many times a week someone approaches me with an issue where they bought something, but doesnt have the features they need/wanted.


Users care about the features their preferred brand offers that competing brands don't. Those inevitably become dealbreakers in the minds of the devout.

On rare occasions, they prefer the brand in the first place because of those features. Often enough, however, they didn't know those features existed at all until they bought the product.

Auditor said,
Multiple account is a feature which no tablet customer has been craving for. It is same as XPS program coming default with Win which no customer really cares. I never heard someone going to buy a tablet because it has multiple login ability. If consumers required it then iPad and Android will be able to include it with their version quite easily with one update.

You should tell that to Google then seeing as from JB onward you have multiple user account support on Android tablets. Should we all go back to using Windows for Pen Computing on our Tablets, with no support for separate user accounts so everyone has access to everyone else files because Auditor says so?

neo158 said,

You should tell that to Google then seeing as from JB onward you have multiple user account support on Android tablets. Should we all go back to using Windows for Pen Computing on our Tablets, with no support for separate user accounts so everyone has access to everyone else files because Auditor says so?

These tablets will not go more than as a consumption devices. Some people will be using it for light productive work but nothing more than that, and you are free to deny that claiming that you do all your heavy duty productive work on 8 inch screen, if you really do use computer for those purposes at all.

I have yet to see users clamouring around for multiple logins yet. It is a solution without a problem. You can deny all you want but RT is going and Tablet interface on desktop is not going to stick around for very long.

Auditor said,

These tablets will not go more than as a consumption devices. Some people will be using it for light productive work but nothing more than that, and you are free to deny that claiming that you do all your heavy duty productive work on 8 inch screen, if you really do use computer for those purposes at all.

I have yet to see users clamouring around for multiple logins yet. It is a solution without a problem. You can deny all you want but RT is going and Tablet interface on desktop is not going to stick around for very long.

Is multiple user logins on a desktop a solution without a problem, too?

You're not helping your cause, buddy.

Auditor said,
These tablets will not go more than as a consumption devices. Some people will be using it for light productive work but nothing more than that, and you are free to deny that claiming that you do all your heavy duty productive work on 8 inch screen, if you really do use computer for those purposes at all.

I have yet to see users clamouring around for multiple logins yet. It is a solution without a problem. You can deny all you want but RT is going and Tablet interface on desktop is not going to stick around for very long.

Actually it's going the opposite way, RT is staying and being merged with Windows Phone so that the same APIs are on both platforms. RT is not going anywhere and you're delusional if you think otherwise.

I actually wrote my dissertation on my Surface RT and that isn't a small document so I would say you are dead wrong when you say it's not for heavy duty work, would you also like to say that to all the Surface Pro owners as well. BTW seeing as you've never used a Surface Tablet it has a 10.6" screen, not 8".

As for the Modern UI on the desktop that isn't going either. You seem so adamant that both RT and the Modern UI are going so I assume you have a source for that information.

Edited by neo158, Dec 7 2013, 9:33pm :

They should start marketing the benefits of "Tiles" so people will see the benefits of WP, W8.1 and Xbox and how the UI is efficient. Once the basics of Tiles is known then hopefully people will realize the benefits compared to the dated competitors.

G2K said,
They should start marketing the benefits of "Tiles" so people will see the benefits of WP, W8.1 and Xbox and how the UI is efficient. Once the basics of Tiles is known then hopefully people will realize the benefits compared to the dated competitors.

Obviously "tiles" were the main contributor to the complete and total failure of windows 8.x, over a year after its release it is only showing slight market growth 3 months out of the entire year.
Microsoft is simply trying to play even more dirty by force-feeding garbage dramaqueen revenge ads in hopes of bringing more attention to their failed products.

Never mind that - by your own positing - Windows 8.x was aimed at new computers with new form-factors, and launched into one of the slowest new-formfactor-sales markets in all of IT? Never mind the anti-change drumbeat that has been going on with Windows 8 (and carried over into 8.1). We get it - some folks don't want a move away from a pointing-device-centric UX.

Let's be honest - the Start menu, over its entire life, has been very pointing-device-centered; you can't really use the Start menu without a pointing device.
All Windows 8 (and 8.1 did) is move away from that by "firing" the Start menu.

One would think that the Stevens (SInofsky and Ballmer) had nuked Pope Francis by all the screaming going on.

How are desktop applications inconvenienced by the excision of the Start menu?
How is getting around Windows itself any more difficult with the Start menu gone?
How is gaming any different (or even harder) with the Start menu excised?

I'm someone that runs Windows 8.1 (Pro with Media Center) on a daily basis on a traditional single-display desktop-formfactor PC - with most of my software being the traditional sort. No touch support. Wireless keyboard and mouse. In fact, the one takeaway from Windows 8 and 8.1 (compared to Windows 7) is that I use my keyboard more - not less - by comparison. Why is that such a bad thing? The reason I haven't upgraded my hardware is because I didn't have the money to do so - it has nothing to do with Windows 8 OR 8.1 - and considering I am running Windows 8.1 today, that should shoot down that argument rather quickly. In other words, folks aren't upgrading their PCs because they don't need to - the OS on that new PC has nothing to do with it. (Also, what changed in terms of the hardware requirements of even Windows 8.1 compared to Windows 7? Here's a big fat clue - nothing. Unless your HARDWARE was left in the lurch, if your computer runs Windows 7, it can run Windows 8.1.) So, in other words, the usual reason folks upgraded the hardware - to run a newer version of Windows - didn't fit. The money to upgrade the whole PC wasn't there (bad economy), and these two things - which Microsoft had exactly zero control over - are suddenly Microsoft's fault?

I am a big fan of Microsoft but not these stupid campaigns. They should focus on bringing better and more services to push google back instead of spending millions of dollar on these stupid campaigns. eg. they could easily bring up a google reader service like to fill the hole that google created. buy vimeo or dailymotion and make it a youtube competitive.

Be aggressive...compare features and tell consumers why your product is the better than the competition. Leave the trash talk and miss information out of it though. I didnt like it when Apple did it and will have the same opinion towards any company that does so.

I agree. All these silly people that think google is a 4 year old little girl that is being bullied conveniently forget their cheers of the mac ads when apple was essentially spreading nonsense about windows. This is competition people. if google can't deal with it or if you can't deal with it then call your grade school teacher and tell her that not everybody was a winner like in her games.

if google doesn't like the criticism maybe they shouldn't do things that get them scrutiny, how's that for an idea. And if you don't like these ads, well #dealwithit.

neonspark said,
I agree. All these silly people that think google is a 4 year old little girl that is being bullied conveniently forget their cheers of the mac ads when apple was essentially spreading nonsense about windows.

You are assuming a whole lot here. Do you know for sure that the same poeple complaining about MS advertising liked Apple's advertising? Or are you just guessing to prove your "point"


This is competition people. if google can't deal with it or if you can't deal with it then call your grade school teacher and tell her that not everybody was a winner like in her games.

Competition thrives of off demonstrating and showing what your products can do. Not trash talk and giving the competition all the attention and air time (while saying little to nothing about your products) and showing what the competition can do regardless if it may be shady.


if google doesn't like the criticism maybe they shouldn't do things that get them scrutiny, how's that for an idea.

Google been mainly quiet about all of this. I think they are handing things just fine.


And if you don't like these ads, well #dealwithit.

I dont like these advertising and I will continue to express my opinion and exercise the right of freedom of speech. Telling someone to deal with it without having their own opinion...well, everyone will be a mindless drone believe whatever crap anyone tells them.

I personally would not use an iPad or a Chromebook over a Surface Pro so I don't mind. It's just the other butt-hurt Apple/Google fanboys who would cry about it.

I'm not all that impressed by the smear campaigns myself. I'd prefer a more positive marketing strategy.

These recent ads remind me of the God-awful Sega commercials in the mid-90s.

Lord Method Man said,
I'm not all that impressed by the smear campaigns myself. I'd prefer a more positive marketing strategy.

These recent ads remind me of the God-awful Sega commercials in the mid-90s.


was it a smear campaign when everybody praised the mac ads which were essentialy the most negative ads in both content and quantity that we've seen regarding platforms? because it seems the double standard is everybody but MSFT can be critical, and everybody but MSFT should be spared from being the target of critics. isn't it time to move on?

neonspark said,

was it a smear campaign when everybody praised the mac ads which were

Who is everyone? There were A LOT who did not like the Apple vs Mac ads. Lots of people do not like this kind of advertising. The companies that do the trash talking tell little to nothing about what their products are and what they can do.

neonspark said,

was it a smear campaign when everybody praised the mac ads which were essentialy the most negative ads in both content and quantity that we've seen regarding platforms?

Those ads were despicable and I've always been an outspoken critic of them.

But of course, since I'm being critical of something Microsoft is doing that must mean I love Apple and thought the "I'm a Mac" ads were nothing short of brilliance.

neonspark said,

was it a smear campaign when everybody praised the mac ads which were essentialy the most negative ads in both content and quantity that we've seen regarding platforms?

Yes. It was hollow and childish when Apple did it, and it's hollow and childish when Microsoft do it.

Where do the Microsoft apologists get this sense of victimization from, especially on Neowin?

Lord Method Man said,
I'm not all that impressed by the smear campaigns myself. I'd prefer a more positive marketing strategy.

These recent ads remind me of the God-awful Sega commercials in the mid-90s.

I would like something more positive as well. However I dont have a problem with it when they compare their competitors products with there own. Its better then their flash product/dance around campaign I think. The first surface adds were neat but these do a better job at making people think about their purchase I think.

But I also liked the "Im a Mac" ads as well. I hate nearly every product Apple makes but those ads I thought were very funny =).

neonspark said,

was it a smear campaign when everybody praised the mac ads which were essentialy the most negative ads in both content and quantity that we've seen regarding platforms? because it seems the double standard is everybody but MSFT can be critical, and everybody but MSFT should be spared from being the target of critics. isn't it time to move on?

I personally like Apple, but those Mac vs PC ads were some of the worst ads of the past decade. I actually don't know anybody that thinks they were good.

Astra.Xtreme said,

I personally like Apple, but those Mac vs PC ads were some of the worst ads of the past decade. I actually don't know anybody that thinks they were good.

Really? You dont know anyone who liked them? Cause I think almost everyone I use to talk (when the ads were out) with thought those ads were funny and cleaver.

Maybe I am wrong but I feel like the opinion of them has now shifted to "they were bad and I never liked them" when, from my experience, it was "those ads are so funny" when they aired...

Scabrat said,

Really? You dont know anyone who liked them? Cause I think almost everyone I use to talk (when the ads were out) with thought those ads were funny and cleaver.

Maybe I am wrong but I feel like the opinion of them has now shifted to "they were bad and I never liked them" when, from my experience, it was "those ads are so funny" when they aired...

Yeah I dunno. I just don't think people like hostile ads much. The Samsung ads making fun of people standing in line were stupid, the Microsoft ads with "Siri" were nothing but annoying, etc etc. Instead of twisting reasons why the competitors or users of competitor products are stupid, they should be focusing on purely the strengths and features of their own product.

A lot of these hostile ads are simple giving free airtime to the "other" company. This "Scroogled" campaign is plastering Google's logos all over everything, so how would I even know that it's coming from Microsoft? And whether or not I'm aware that Google records minor details of my PC usage, do I really care? Not really, since my govt already has been doing this forever. It is what it is. To me it looks like a Google ad where they came clean with what they do. Some people may find that admirable.

Astra.Xtreme said,

Yeah I dunno. I just don't think people like hostile ads much. The Samsung ads making fun of people standing in line were stupid, the Microsoft ads with "Siri" were nothing but annoying, etc etc. Instead of twisting reasons why the competitors or users of competitor products are stupid, they should be focusing on purely the strengths and features of their own product.

A lot of these hostile ads are simple giving free airtime to the "other" company. This "Scroogled" campaign is plastering Google's logos all over everything, so how would I even know that it's coming from Microsoft? And whether or not I'm aware that Google records minor details of my PC usage, do I really care? Not really, since my govt already has been doing this forever. It is what it is. To me it looks like a Google ad where they came clean with what they do. Some people may find that admirable.

I agree the ads arent structured well =). If they are doing it right they need a transformer right next to the chromebook. "This one wont run office. This one has it installed already so you are ready to go" etc, etc. Cause it does feel like a Chromebook ad.

But I did like the Samsung ads as well =). I thought those were hilarious =).

Haha, it's funny how nobody liked the Mac vs PC ads now, but when they were running no one had anything to say, at least not that I read.

uxo22 said,
Haha, it's funny how nobody liked the Mac vs PC ads now, but when they were running no one had anything to say, at least not that I read.

Unless you read some old threads, you were't registered here when these ads were airing.

Lord Method Man said,
I'm not all that impressed by the smear campaigns myself. I'd prefer a more positive marketing strategy.

These recent ads remind me of the God-awful Sega commercials in the mid-90s.

People may not like negative ads. But they are proven to work. The goal here is effectiveness not making critics happy.

Astra.Xtreme said,

Unless you read some old threads, you were't registered here when these ads were airing.

Did I miss something, was this the only site available back then? Did I say I read them here? Please elaborate, I truly don't understand the point that you are trying to make here.

neonspark said,

was it a smear campaign when everybody praised the mac ads which were essentialy the most negative ads in both content and quantity that we've seen regarding platforms? because it seems the double standard is everybody but MSFT can be critical, and everybody but MSFT should be spared from being the target of critics. isn't it time to move on?

Except that never happened. I never saw anyone here who enjoyed the ads, let alone anywhere else.

dead.cell said,

Except that never happened. I never saw anyone here who enjoyed the ads, let alone anywhere else.

Its not here but if you want to see people who love those ads, go on Mac Rumours. They post an article every time Microsoft does a surface advert which compares against the iPad. People call Microsoft desperate, clutching at straws etc, someone will compare them to the "I'm a Mac" adverts, apple fans will declare they're different, and declare the Mac adverts were hilarious and a stroke of genius.

I agree. I like Apple and their products and I found "Get a Mac" completely tasteless and stupid. They honestly gave Microsoft so much free advertising, since they rarely ever actually talked about why their products were better, all they ever said was "LOL VISTA SUCKS!!!111!!!11" They just came off as whiners, sore losers.

To me, Apple's best campaign ever was "Think Different." They didn't throw mud, they didn't call anyone names, they just had advertisements for the brand and some of their products. Simple, to the point, even classy. I wish Microsoft would do the same.

uxo22 said,

Did I miss something, was this the only site available back then? Did I say I read them here? Please elaborate, I truly don't understand the point that you are trying to make here.

Maybe next time you should list more details instead of assuming people know what you're talking about. You're rambling about "nobody", but not referring to anybody on this website.... Improve your context, please...

Okay, I'll just leave it alone, your self-righteous banter is starting to annoy me. So with that being said, I'll keep it moving. Hopefully that context is more clear for you.