Microsoft's latest video slams the no-contract cost of Samsung Galaxy S4

Earlier this month, Microsoft's Windows Phone evangelist Ben Rudolph and other members of the company went shopping to show that the value of the no-contract $149.99 Nokia Lumia 521 from T-Mobile, running on Windows Phone 8, was far superior to other phones that could be bought for the same price. Now Rudolph is back again with another video that shows how much you are getting with the Nokia Lumia 521.

The new clip, posted on YouTube, this time goes in the opposite direction by showing Rudolph with a Nokia Lumia 521 and a Samsung Galaxy S4; the latest in the Galaxy S line of Android smartphones can also be bought without a two year contract but you have to pay $750 for that privilege. Rudolph goes into the Center City Microsoft Store in Los Angeles to show what can be bought for the price of the Galaxy S4.

Rudolph already has the Lumia 521 in hand, but he uses the remaining $600 to buy a 16 GB microSD card ($19.99) a three month subscription to Xbox Music ($29.97), a set of Monster Nokia Purity earbuds (99.99) and finally a Asus VivoBook X202E touchscreen laptop, running Windows 8, for $449. Add it all up and Rudolph's shopping spree ended up costing him $4 less than the price of the no-contract Galaxy S4.

Of course, an argument could be made that the Galaxy S4 has more powerful hardware inside than the Nokia Lumia 521 but there's no denying that getting a powerful phone without a contract costs a lot of money and the the Nokia Lumia 521 does pack a lot inside for the price.

Source: Windows Phone on YouTube

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I can see the issue people are having with the top-tier phone being compared to a entry level device..
..but from what I've seen, the S4 is being marketed as a device for everyone, and I know people who have bought the S4 (and couldn't really afford it), who would have been 100% happy with an entry level device. This ad is trying to show what THOSE people could be saving, or gaining from the savings.

..but all you nerds are all too caught up in your high end specs comparison.. The ad's not aimed at people like you.

really you're gonna compare the flagship with some low level phone? as if samsung didnt have low level offerings to choose from. and while we're at it, let's have some douchy "store genius" tell us what we can get fo 600.

The reality is most people don't need and will never use any of the extra features the S4 brings... the other day I even overheard a guy with a $500+ smartphone who didnt even know you could get on the internet.

While i would agree that the 920 would be a better comparison, Anthony, you have obviously never used a windows phone 8. Skype doesn't black screen haha i use it all the time and the people hub never stops running. Windows phone 7.8 had an issue with tiles stopping that was fixed by an update. If it was android you would be lucky to get an update. The 920 can be seen in daylight clear as day in direct sunlight because of clear black technology and women can use it with fingenails... plus low light pictures rock. Use a windows phone from the last year at least and use real problems if your gonna hate at least. Meanwhile keep waving at your S4 haha!

This is a dumb ad. Samsung S4 is 1000% better then any windows phone. It comes with fast and great 13 mega pixel camera that beats any phone camera, small kinect like sensor that make handset fun to use, a amazing hd oled screen and it can run two apps side by side. And it can even run skype with out causing phone to black screen or stop the people hub from running.

Anthony Muscat said,
This is a dumb ad. Samsung S4 is 1000% better then any windows phone. It comes with fast and great 13 mega pixel camera that beats any phone camera, small kinect like sensor that make handset fun to use, a amazing hd oled screen and it can run two apps side by side. And it can even run skype with out causing phone to black screen or stop the people hub from running.

The Lumia camera is better the any Samsung camera, all the reviews says so. More megapixels dont equate to quality.

Deviate_X said,

The Lumia camera is better the any Samsung camera, all the reviews says so. More megapixels dont equate to quality.

I have owned lumia 920 and its not even as good as iPhone 3 camera and it so slow. My Samsung s4 takes great photos in any light even low light and its super fast.

Sigh... my experience is that when you start targeting specific competitors' products it means you don't really have a competing product of your own.

Personally I'd get a good phone (if I really need it) rather than this pile-of-junk-obsolete-in-6-months. But I agree - 'my call'.

First off the video is very misleading. The off contract cost of the S4 is not $750. You can buy the Verzion model for $599 of contract and I only seen it as high as $650, unless you buy from Samsung. Even Amazon has them starting at $599 yp to $650. He got ripped off because he is stupid and so is Microsoft in this case.

And even for $750 if it was 100% true, the GS4 has a higher res camera, high res screen, removable battery, expandable storage, more onboard storage, faster CPU and GPU, bigger screen, more application's and the list goes on.

I am not sure why people prefer Galaxy 4, the Nexus 4 does everything, extremely fast, and has everything, all for 299 (350 delivered with taxes) no contract.

I don't think it's a preferred thing, it's more of a carrier thing. If they had a Nexus sitting in the Verizon Store then it's likely I would have picked that up. I'm hearing Nexus doesn't do all that carrier bloat stuff, so that would be an easy buy for me.

john.smith_2084 said,
I am not sure why people prefer Galaxy 4, the Nexus 4 does everything, extremely fast, and has everything, all for 299 (350 delivered with taxes) no contract.

No microSD. I don't want a phone if there's no external storage option.

Open Minded said,

No microSD. I don't want a phone if there's no external storage option.

This is a major turn-off for many. I was okay with the limited internal storage (about 12GB available), but others may want more. A 32GB version would be nice if they offered it.

So you compare an entry level phone to the top of the line one? come on, if you're going to compare then why not compare a Lumia 920 to a Galaxy S4?

There are really many people who buy phones like the S4 only to follow the trend and then they use it for calling,messaging and internet when they can buy such an affordable phone as the Lumia 520.

So for the price of a great phone, I could get a crap phone, a crap set of headphones, a crap PC and a music subscription? Oh boy!

A music subscription that doesn't work the instance you step outside of the MSFT ecosystem. Friend's iPad? Forget about it. Now if it were Spotify...

Gotta love the Android fanbois spouting off misinformation.

Lumia 920 off contract = $450.

In terms of overall quality, the Lumia is a much better product than the Nexus 4.

Nexus 4 is 350 $ ... 100 $ less. Idiot. Of course it's less ''quality built'' even if it's better than WP8.

And the Lumia 920 wasn't 450 $ in the beginning. It was 600 $

2xSilverKnight said,
Nexus 4 is 350 $ ... 100 $ less. Idiot. Of course it's less ''quality built'' even if it's better than WP8.

And the Lumia 920 wasn't 450 $ in the beginning. It was 600 $


Nexus 4 starts from 299 you idiot

Who even gives a crap about contracts or carrier junk phones? People from the rest of the world are free to use any international device on any carrier. This is pure American BS, people there apparently love their carrier branded devices, late updates and locked bootloaders. Nobody cares about your lovely T-Mobile, Sprint, AT&T or whatsoever nonsense carrier that imposes so much restrictions, you don't even fully own a 'contract' device anyways.

some people just want a nice phone that runs smooth and is cheap priced and not cheap quality,and the lumia 521 accomplishes that. what this ad is trying to show is,that instead of going with the hype, you can get a beautiful phone that runs buttery smooth and does most of the things you do on a phone,and you can also get a brand new pc,and some accessories. sounds good to me.

Eh I guess it depends on what you need out of a phone. If you're just looking at the bottom line and if all you need out of a phone are the basics, it's more than valid, save a bunch on the phone and get stuff that's more useful than the ability to run a few extra apps, never mind the budget WP's tend to be subjectively overall a lot better than the budget Androids.

But yea.. still.. comparing Androids and Oranges. Of course the budget phone is cheaper, that's the point. No different than comparing a cheap-as-dirt Android phone versus a high end Lumia. Kind of a silly comparison.

Probably the most pointless comparison. You can't even compare a Lumia 920 with 2 year old xperia arc in terms of usability and functionality.

So they are comparing a low end Nokia to a high end Android out of contract costs. Funny.

So if Google Scroogles people, does MS Microshaft people?

I dont know anyone who would fall for this, thankfully.

Some people are going to be swayed/convinced/brainwashed by the pure $$$ figure alone. Remember the old saying, "if you can't dazzle them with brilliance, baffle them with BS..."

LookitsPuck said,
Kia makes really good cars these days as well. Bentley, not so much.

And MVD no that wasn't a slur on Ford. Just a comparison of a more readily available car brand new vs one that isn't. Kinda like the entry level lumia vs a flagship samsung.
Actually, while I do have this post could someone post a contract-free entry level android device? One similar in spec to the lumia in question?

Those phones are crazy expensive off contract. I know a girl who went with some prepaid service on the Verizon network out of contract with an S3 ($630), she didn't even get insurance on the phone, mostly because the prepaid service (Straightalk?) didn't offer it.

This is why when I got a used / like new S3 (out of contact) on eBay for $288 free shipping, I think I got a pretty good deal.

I don't know why anyone would be stupid enough to pay full price for a phone.

maybe some of us travel a lot and need to have unlocked phones(1), also could be because of the contract, 2y is too much, and sometimes the contract itself is expensive(2), some of us sell the phone to buy another one so we get the income from the old phone to purchase the new phone.(3)

I bought a brand new S3 for $350 off contract for the Cricket network. Unlimited blah blah and 10GB 4G data for $60 mo for life if you want it due to some special. I can't even tell you how much better this phone is in every way to anything else I've ever owned, I run a half dozen apps in the background and it doesn't miss a beat, old phone would choke. In many cases you get what you pay for, S4 is new and overpriced, but that will come down quickly.

Wow, a top of the range, top tier handset that has only just come out costs more than a low end Windows Phone that only has 512MB of RAM therefore can't run a lot of Windows Phone 8 apps?

No way.....

TheLegendOfMart said,
Wow, a top of the range, top tier handset that has only just come out costs more than a low end Windows Phone that only has 512MB of RAM therefore can't run a lot of Windows Phone 8 apps?

No way.....


I still haven't found one single app on the 520 that doesn't work due to RAM limitations, I only found some that require hardware features like the compass or front camera for now. There are certainly some that won't work with 512mb in the store but they're most likely not much more than a couple of high-end games, not 'a lot of Windows Phone 8 apps'.

How does it? I have only found one app on my HTC Windows Phone 8S that doesn't run, and suprise suprise its Temple Run.

EVERYTHING else I have come across runs.

Hahaiah said,
Jesus what a stupid comparison.

Not at all, it hust reminds us how expensive some mobiles actually are. You really do pay a heavy premium for what are often marginal differences.