TV could overtake gaming and music as the consumer's favoured application for mobile phones, according to research.
Services in Japan, South Korea and Italy are attracting millions, confounding critics who said people would not watch TV on a small device.
But consumers remain confused by what is on offer, as competing service offer different content and quality.
For the UK, a shortage of spectrum needed for mobile TV means adoption of services might have to wait until 2012.
Research firm Screen Digest forecasts that mobile TV will put gaming and music in the shade. It predicted that there will be 140 million global subscribers generating revenue of £3.1bn by 2011.
View: BBC News
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