Netflix to have its own cable channel

Just after it was announced that Netflix would be partnering up with Comcast, Netflix has tweeted that they would be entering a partnership between RCN, Grande Communications, and Atlantic Broadband to create their own channel on those networks. Customers must have specific TiVo set-top boxes provided by the cable companies, and a Netflix account to use the service to have seamless integration. “If you're an RCN customer, perhaps in the D.C. area you would pick up your remote control, you would tune to Channel 450, and there you'd find Netflix. You'd select it and that'll launch the Netflix app,” explained David Isenberg, the chief marketing officer for Atlantic Broadband to The Washington Post.

Netflix, a service that has been around since 1997, is now moving into the Cable TV scene. The move to Cable TV will be small compared the vast audience the company has accrued online. The cable companies that Netflix is partnering with serve about 500,000 people each, The Washington Post reports. Similar partnerships are becoming a trend with Amazon Prime Instant Video service from Amazon having a partnership with HBO that will offer older content to be streamed from Amazon's online video service.

The decision to make Netflix a standalone service as well as a cable TV channel will mean that many will keep their contract with their cable provider, while allowing existing Netflix customers to have a seamless integration to watch shows like House of Cards.

Source: Twitter via Wired | Image via Twitter

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13 Comments

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not to point out a flaw, but this isn't really it's own channel... it's what they call a virtual channel, all it does is tell the box when you turn to xxx channel start yyy application up... lots os MSO's did this when OnDemand came out to simulate channels that were really applications

exactly, just think about instead of channels actually being "channels" they are eventually going to get accessing interactive "channels" that aren't really even channels they are going to be apps that show your content. So instead of having to wait for a specific time once a show airs, it is going to be there for you ondemand.

I wonder if it will still be commercial free. On demand viewing is definitely here to stay though, watching what you want when you want. Having hundreds of channels (of mostly garbage) so that shows can be shown on a fixed schedule seems so archaic now. Watching cable is like going back to the dark ages.

In the UK, Virgin Media's TiVo box has a Netflix channel if I remember correctly. It allows you to access Netflix without using your own home wifi. Same with the YouTube channel they have.

this right here the start of the demise of cable and satellite tv services. I feel in the next 10 years it is strictly going to be iptv. Instead of a mixture of terrestrial and iptv. Bluring the lines even more between (on demand tv) and live with this move. There will come a time soon when you dont have to wait for a specific time to see a new premiere. Just a specific date that it will be available. It would either be automatically transferred to your dvr or set top box. I feel like all set top boxes will eventually all like apple tv's, roku's or like the hopper or genie. Where you can access apps and other features besides tv through the service. Microsoft is the first person out of the gate to get a jump on the corner of the market, because that is definitely where its going.

I sort of agree with you. It will be true that everything is going to switch to IPTV, just how cell companies are switching voice over to VOIP. But, I still think they will still have the standard 'live' viewing times for shows, even if it's an artificial barrier. They may let you watch it before the actual 'premiere' time, but they probably will charge you extra for it.

I agree at first they might do that,(pay a premium) to watch early. But that will also go to the way-side as time progresses. I work for a major tv provider in the US, and this is definitely going to happen with in 10 years.