New French Nokia Lumia 800 TV ad heads for the light

The UK has already launched its marketing campaign for Nokia's Lumia 800 smartphone with an interesting TV campaign that has the tag line The Amazing Everyday. Now it's the French's turn to offer up a new Lumia 800 phone TV ad of their own. As spotted on MyNokiablog.com, the commercial, which can be seen above, once again promotes the Windows Phone-based device with an artistic campaign rather than showing off the features of the smartphone.

The video shows a crowd of people, seemingly from all walks of life, running in slow motion towards a bright light in the center of the room. Some of the citizens in the crowd get a little violent, pushing and even punching others in the face in order to be the first to reach the light. Naturally the end of the commercial shows that the light is in fact supposed to be the Nokia Lumia 800. The add ends with some kind of offer to get the phone with extra content from what looks like French pop stars and celebrities.

So far the TV commercials we have seen for Windows Phone-based devices fall into two camps. One is actually showing the phone in action with its various features and user interface, such as the ones we have seen for the HTC Radar and the Samsung Focus Flash. The Nokia Lumia 800 TV ads from Europe, on the other hand, have put the features of the smartphone on the back burner in favor of wild and wacky people, with little to no connection with the phone itself.

It will be interesting to see what Nokia does for its US marketing campaign for the Lumia smartphones when they are released.

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18 Comments

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Whether into the Nokia/WP7 combo, this ad is indeed one of the better mobile ads around ATM. Plays nicely into some of the cultural memes in France/Europe ATM as well - like this one [Break ton Neck]:
http://vimeo.com/30619461

Edited by lalf, Nov 21 2011, 4:13pm :

P.S. I used my bing audio search on my phone to find out that the song in the commercial is "Sail" by Awolnation, if anyone else is interested!

shamburg said,
P.S. I used my bing audio search on my phone to find out that the song in the commercial is "Sail" by Awolnation, if anyone else is interested!

Or alternatively, just click the youtube main site link and the comments there tell you.

I like it a lot. Good music and visuals. I dont know what they were saying at the end there, but very attention-getting.. I'd like to see it air in the US.

The ad concept is the following (was actually, since it lasted from the 7th to the 13th of November) : every day, there was a "call" from a french teen celebrity. It happened on a website when a Lumia 800 was displayed. Every day, at a non disclosed hour, the phone would ring (so you needed to stay on the site ALL THE TIME) and you had to click on the pick up button. Were you the first to answer, you would win the price (private concert, like on FB converted to cash, etc ...).

Soooo all the people rushing toward the phone in the ad are just trying to be the one to pick up first and get the "amazing price" and aren't really concern about the actual phone the call is done on.

Nokia is the best thing that has happened to wp7... The htc titan is now available on att and no advert from htc yet samsung i don't know if they advertise the focus s... Even when i go to samsung facebook page there is no discussion about wp7 phones or samples... all the do is galaxy nexus and note... Its bad as they wont put much effort in creating hype for the os.

virtorio said,
I'm not really seeing anything special about this ad. It certainly doesn't describe the product very well (or at all).

do you want to buy the ad or the phone... how special do you want it to be?

virtorio said,
I'm not really seeing anything special about this ad. It certainly doesn't describe the product very well (or at all).
WHAT ? you don't enjoy seeing cool hispters hidden among old and ordinary people rushing in slomo toward a light ?

benalvino said,

do you want to buy the ad or the phone... how special do you want it to be?

I'm not the one saying how amazing the ad is, I should have said amazing, not special. I buy the phone, I want to ad to tell me why I should buy the phone.

Amazing advert? It's just a generic advert, only it's in french.
Good music, but I don't see what's so amazing about a standard advert ?