Nokia already dominating Windows Phone market share

Nokia’s range of Lumia Windows Phones has only been on sale for a few months, but new data appear to show that they’ve already established a dominant position within the ecosystem, charging past other manufacturers that have been selling Windows Phone devices since day one.

The Next Web used data made available by Occasional Gamer, developer of popular titles such as Impossible Shooter and NomNom Worm, and which has seen over one million app installations on the Windows Phone platform. Using that data, they were able to establish an approximation of market share among second-generation Windows Phones (those developed for and sold with the 7.5 ‘Mango’ update on board):

  - Nokia: 45%
  - HTC: 40%
  - Samsung: 12%
  - Fujitsu: 3%

Remember, those figures relate solely to second-generation devices. When you look at hardware sales and market share for all Windows Phone devices since the first handsets went on sale in Q4 2010, things look a bit different (also based on Occasional Gamer data):

  - HTC: 55%
  - Samsung: 28%
  - LG: 12%
  - Nokia: 4%
  - Others: 1%

Evidently, Nokia’s share of sales is relatively small when compared with the likes of HTC and Samsung over the last 15 months, but that’s to be expected. Nokia’s Lumia 800 was its only Windows Phone on sale for several weeks, with the 710 having gone on sale much later; both devices have only been available in a handful of markets, and the recently announced Lumia 900 won’t be available to purchase for another couple of months.


Nokia's Lumia Momentum Map. Today, the Windows Phone ecosystem; tomorrow, the world.

In this context, it’s rather remarkable that Nokia has been able to make such an impact in a relatively short space of time, leapfrogging its rivals to become the top-selling manufacturer in the Windows Phone ecosystem.

The question now is that of whether rival manufacturers will up their game in order to more effectively compete against Nokia, or if they'll simply give up the Windows Phone fight to focus on devices built with other operating systems, such as Android, Bada or even BlackBerry OS, given recent suggestions that RIM will consider licensing it to other manufacturers.

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29 Comments

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No surprise considering it has been touted as "The only Windows Phone" even by Microsoft. Not a good sign for the other companies pushing them

I haven't seen any ads for Windows Phones other than HTC and Nokia, so I'd say it's a pretty easy win. I want to clap for them, but then again it's only a slight achievement, so ...

/golfclap

To the writer - Windows CE is not a tsripped down version of Windows 95/NT.
Windows CE which is better know as Windows Embedded was designed from the ground up for very unique devices. It has it's own kernel.

Windows CE was used to power many single purpose devices before it was even brought over to smartphones and started supporting applications.

To say Windows CE is based on Windows 95 just because they share the Windows UI is wrong.

Windows CE is not like iPhone OS. iPhone OS is based on the same kernel as Mac OS X. Thus making it a stripped down OS moved over to mobile devices. Windows CE is far different and banding it as being a stripped down desktop OS, just shows a lack of ability to just Google the facts. Wokipedia is your friend, try using it.

HTC has been the largest seller of Windows Mobile devices for a very long time. Every carrier at least has one device from HTC sporting Windows. Back in the late 90's and early 2000 and up too 2009, all 4 carriers at leats had 2 devices running Windows.

Samsung has really never been a Windows fan and nor have many other phone makers. Motorola made some hideous Windows Mobile devices back in the day. The Motorola Qc which I had, which I considered a Blackberry ripoff was horrible to use. The best Windows device I had was made by Palm. The old 700wx was awesome.

Come on HTC, the Titan is awesome and the Sensation XL is too. Just move up from their. Make the unibody even thinner.

Hell ya!!. Samsung and HTC just make minor changes to existing Android hardware or port Windows phone designs over to Android. You have to have Hardware that stands out in this day and age. I can't wait to get a Lumia 900.

jasonon said,
the question is: will nokia ever come to verizon!!

Why not? If they are able to create a demand and market, it can come anywhere.

FMH said,

Why not? If they are able to create a demand and market, it can come anywhere.

Except that Verizon are a bunch of idiots that see nothing beyond Android... Hopefully they'll wisen up.

M_Lyons10 said,

Except that Verizon are a bunch of idiots that see nothing beyond Android... Hopefully they'll wisen up.

They got Apple after so many years. They will get around to WP eventually.

"The question now is that of whether rival manufacturers will up their game in order to more effectively compete against Nokia, or if they'll simply give up the Windows Phone fight "...

I think that Samsung, HTC,... will give up. Sales numbers are small anyway with almost no profit, while Nokia is getting special treatment and $billions from Microsoft.

alexalex said,
"The question now is that of whether rival manufacturers will up their game in order to more effectively compete against Nokia, or if they'll simply give up the Windows Phone fight "...

I think that Samsung, HTC,... will give up. Sales numbers are small anyway with almost no profit, while Nokia is getting special treatment and $billions from Microsoft.

edit : just like Dell bailed out of WP7 a couple of months ago.

alexalex said,
"The question now is that of whether rival manufacturers will up their game in order to more effectively compete against Nokia, or if they'll simply give up the Windows Phone fight "...

I think that Samsung, HTC,... will give up. Sales numbers are small anyway with almost no profit, while Nokia is getting special treatment and $billions from Microsoft.

Which is why HTC said that Windows Phone amounted to 30% of their sales? Sounds like they're doing pretty decent with it. And I'm sure as long as they're making money they will continue to release Windows Phone devices...

M_Lyons10 said,

Which is why HTC said that Windows Phone amounted to 30% of their sales? Sounds like they're doing pretty decent with it. And I'm sure as long as they're making money they will continue to release Windows Phone devices...

That is exactly the reason their profit dropped 25% and why they are in a mess.

I am not surprised. Windows Phone 7 will soon be the choice of many. I am also looking for Nokia WP7 in the future. As of now, I am very happy with my HTC Radar.

Nokia is what Windows Phone needed. A device users could latch onto and not an OS.

Google will do something interesting to fight Nokia via Motorola. We are in for an interesting 2012.

Frazell Thomas said,
Nokia is what Windows Phone needed. A device users could latch onto and not an OS.

Google will do something interesting to fight Nokia via Motorola. We are in for an interesting 2012.

This is exciting! I surely hope we have a lot of battles this year against competitors. Win win situation for everyone.

max22 said,

This is exciting! I surely hope we have a lot of battles this year against competitors. Win win situation for everyone.

except companies that cant keep up.. poor RIM lol

Frazell Thomas said,
Nokia is what Windows Phone needed. A device users could latch onto and not an OS.

Google will do something interesting to fight Nokia via Motorola. We are in for an interesting 2012.

Problem is, Google said they aren't going to give Motorola special treatment. If they are, I think all of their other Android OEMs are going to be ****ed.

dagamer34 said,

Problem is, Google said they aren't going to give Motorola special treatment. If they are, I think all of their other Android OEMs are going to be ****ed.

Companies say crap all the time. Doesn't mean it is accurate.

If Google had no plans to do anything with Motorola then they would have stopped them from manufacturing phones that ended up on store shelves. Just the nature of Google owning Motorola will give Motorola special treatment...

dagamer34 said,

Problem is, Google said they aren't going to give Motorola special treatment.


And Steve Jobs once said that nobody would want to watch videos on an iPod ( result: iPod Video), or read the whole day on a screen (result: iPad)

dagamer34 said,

Problem is, Google said they aren't going to give Motorola special treatment. If they are, I think all of their other Android OEMs are going to be ****ed.

They're just saying that to get the purchase through the regulatory hurdles... lol

Frazell Thomas said,
Nokia is what Windows Phone needed. A device users could latch onto and not an OS.

Google will do something interesting to fight Nokia via Motorola. We are in for an interesting 2012.


Sorry, but I don't think Google is going to do anything at all with Motorola.

MFH said,

And Steve Jobs once said that nobody would want to watch videos on an iPod ( result: iPod Video), or read the whole day on a screen (result: iPad)

Yeah and Bill Gates said "640KB RAM should be enough for everyone"..

More lies and rhetoric ... that isn't true either. Steve Jobs was a visonary (not an apple fan myself) but of all the things he MAY have said limiting his devices and ideas is NOT one of them. I don't believe, and can pretty much verify that believing NOBODY would every want to watch videos on an iPad or iPod is very much BS coming from Steve Jobs.