OnePlus: "Best smartphone ever" to cost under $400/€350/£290

Back in December, tech start-up OnePlus announced its plans to create the "perfect smartphone". The company said that consumers should "never settle" when buying a device, adding: "We don't accept the excuse that you can't create a perfect phone at a disruptive price." 

With just days to go before its official launch, and following weeks of slowly drip-feeding new details about the device, the company has now revealed more information regarding pricing and availability. The OnePlus One will launch in sixteen markets initially: 

  • Austria (under €350 EUR)
  • Belgium (under €350 EUR)
  • Canada (under $400 USD)
  • Denmark (under kr.2600 DKK)
  • Finland (under €350 EUR)
  • France (under €350 EUR)
  • Germany (under €350 EUR)
  • Hong Kong (under $3000 HKD)
  • Italy (under €350 EUR)
  • The Netherlands (under €350 EUR)
  • Portugal (under €350 EUR)
  • Sweden (under kr.3150 SEK)
  • Taiwan (pricing not yet announced)
  • United Kingdom (under £290 GBP)
  • United States (under $400 USD)


Exact pricing info has not yet been revealed, but we would expect the cost of the device in each market to be pretty close to the amounts listed above. 

Whether the One will live up to the considerable hype generated by the company over the last few months remains to be seen. However, on paper, it looks like a pretty compelling proposition, as this mini spec comparison with Samsung's new Galaxy S5 suggests: 

The One beats or matches the S5 on most key specs, including its 2.5GHz Snapdragon 801 SoC, 3100mAh battery, larger 5.5-inch display and 3GB of RAM. Even so, OnePlus says that its handset will be over 40% cheaper than the S5. The device fares similarly well in a OnePlus comparison with Sony's Xperia Z2.

The handset itself has still not been shown, even after all of the info that has already been revealed. But right on cue, everyone's favourite leaker, @evleaks, gave a glimpse of the device this morning, albeit in several unassembled pieces: 

(Given the wording of his tweet, which could be read as an indication that the handset's launch has been delayed, we double-checked with Evan to confirm that was not the meaning he intended.) 

In addition to promising that the device will be the "perfect smartphone", OnePlus raised expectations further in a Facebook discussion back in February, by saying it was "committed to creating the best smartphone ever". If you think this all sounds a bit too good to be true, you're not alone - many have expressed skepticism over whether the company can really deliver on its lofty promises. But with less than a week until the launch of the OnePlus One, at least we don't have to wait too long to find out. 

Source and images: OnePlus on Facebook via Engadget

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I bought the Dell Streak, because the idea of an almost 50 year old person squinting into a 3.5 (at the time) inch screen, doing a lot of scrolling & zooming didn't intrigue me. Other than Dell & at&t having NO IDEA how to market the first phablet, I got one & loved it! When Samsung came out with the streak, I got it also and it was a HUGE improvement over the streak. I skipped the Note2 & 3...but now it's time for a new device. The OnePlus One appears to be the device. Screen is just a little bigger, footprint smaller, MUCH improved specs...we'll see how it looks on the 23rd.

This phone has me intrigued for sure I love this trend of Android devices with high specs and low prices...but I'm sure MS does not feel the same way lol

It's a flawed idea since everyone has different wants and needs. I find an iPhone 4S close to perfect for my needs and find large phones, as well as the complexity of Android, infuriating in such a device.

However plenty of people would surely resent its small screen size and the locked down nature of iOS.

Hence a device that near optimally meets the needs of one totally fails to do it for others.

The only way I can see they could try and do this is to offer phones in a range of sizes to at least satisfy different size preferences.

CyanogenMod is an open-source modded ROM, which relies on a public community for bug fixes and such. Unless this phone gets really popular, there isn't going to be a good support base for it.

Astra.Xtreme said,
CyanogenMod is an open-source modded ROM, which relies on a public community for bug fixes and such. Unless this phone gets really popular, there isn't going to be a good support base for it.

It doesn't rely on the public this is a company that has coded it to work on this handset, they have also paid cyanogenmod company for help porting and support. Do some research!

torrentthief said,

It doesn't rely on the public this is a company that has coded it to work on this handset, they have also paid cyanogenmod company for help porting and support. Do some research!

So you're saying it isn't a modded Android ROM? Righttttt.....

Astra.Xtreme said,

So you're saying it isn't a modded Android ROM? Righttttt.....

You know Samsung, HTC, Sony, LG ROMs are also heavily modded Android ROMs? ;)

CyanogenMod looks and feels more "stock" (AOSP) and similar to what you'll find on a Google Nexus phone or tablet than any HTC, LG, Samsung or Sony ROMs you'll see.

Astra.Xtreme said,
CyanogenMod is an open-source modded ROM, which relies on a public community for bug fixes and such. Unless this phone gets really popular, there isn't going to be a good support base for it.
But given that Cyanogen Inc. is responsible for it now backed up by some serious venture capital, why should you feel there'll be no continuing support for their product?

5,5 inch is a bit too big imo... so what's their definition of perfect?
My personal preference would be about 4,7-5,0 max.
(my current Nexus 5 at 5,0 inch is the ideal size for me)

* It's all about personal preference of course, but what makes a certain phone perfect??

Totally agree... if this phone was 4.7" to 5.0" i would have considered it... now i am just going to ignore it and any news on it...

ACTIONpack said,
Anything over 5 inch is a phablet/tablet and not a phone.

exactly, I would like a smartphone that comes without any OS on it. Let me choose what I want to install. (One can dream)

^This......

Just pick a phone according to needs, not advertising. Not all of us need the latest and greatest, and one can save a lot of money this way. Lumia 520 anyone??

Not to get too OT, but love my Lumia 520. My primary phone is a Samsung GS4, but my burner/intrigue phone is the 520. It looks like the OnePlus One is going Cyanogen but with MS giving away Windows Phone OS, lets load'er up!

Not that I expect this phone to sell or anything but it's adding to a very good trend, and that is lower the prices of "high end" phones. $400 is better than paying $800 of course, and if more of these start to show up and bring the price overall down (something that's happened with tablets and PCs before them) then that's great.

George P said,
Not that I expect this phone to sell or anything but it's adding to a very good trend, and that is lower the prices of "high end" phones. $400 is better than paying $800 of course, and if more of these start to show up and bring the price overall down (something that's happened with tablets and PCs before them) then that's great.

Indeed. At the end of the day, it's more competition. And it'll force the Samsungs, and the Apple's (er.. maybe not) to have to review their pricing.

I'll reserve judgement on the phone until I see it.. must say I'm rather intrigued though.

I wonder if it will ship with google apps as i'm fairly sure that google won't let them. If not they could install microsoft and nokia's apps or even russian company's yandex. If they can't use google app store whose will they be using? The phone has a nice spec and a reasonable price for that spec. I'd like to see them release a competitor to the Moto G though for the mass market with CM11S installed.

The only thing thing that I haven't seen is the physical size of the phone. I hope it's in the same range of the M8, S5 an Z2 but not bigger as it would be a deal breaker for me.

Let's wait and see if they can deliver after all the hype.