New Microsoft CEO Satya Nadella hasn't made many public comments outside of staged events, but he just claimed the title of the company's most active chief executive on social media ever by default.
Nadella sent his first tweet as Microsoft's CEO late Tuesday, the first tweet from his account in nearly four years. Earlier in the day, Nadella updated the account with profile information, and he was made a verified user Tuesday night. With his first tweet, Nadella promised to update followers more frequently, though he didn't exactly set a high standard for himself.
first commitment as CEO...i won't wait 4 years between tweets!— Satya Nadella (@satyanadella) February 5, 2014
The tweet makes Nadella the company's most active CEO ever on social media, as Microsoft co-founder and first CEO Bill Gates left the top spot in 2006 before social media took off. Gates has since become an incredibly popular Twitter user since he left his day-to-day duties at Microsoft, however, sending his first tweet in 2010 and amassing almost 15 million followers since then. Former CEO Steve Ballmer never had verified public Twitter or Facebook accounts as CEO, though he said the Twitter account @stevebmicrosoft is his "private" account.
Just how engaging Nadella will be with consumers on social media remains to be seen, although he won't have to try too hard to beat his peers' activeness on Twitter. Apple CEO Tim Cook sent his first tweet in September, and he's only tweeted 37 times in all, while Google CEO Larry Page doesn't have a Twitter account, though he unsurprisingly has a Google+ profile he updates fairly regularly.
Source: Satya Nadella (Twitter) | Image via Microsoft