Study: Windows 8 gaining market share

Windows 8 may be getting ready to launch its Release Preview during the first week of June, but in the meantime, the Consumer Preview version seems to be gaining some market share on its own. A new study by Chitika Insights claims that Windows 8 is currently being used by 0.13 percent of all Windows PC owners.

While that number may seem small, the study claims that the Windows 8 Consumer Preview is generating traffic levels that are almost twice those of Apple's beta test of the upcoming Mac OS X Mountain Lion. The study also says the Consumer Preview has more than three times the level of traffic that the Windows 8 Developer Preview had at its peak.

Chitika Insights said its results are based on looking at a sample of the hundreds of millions of ad impressions generated by the Chitika ad network from April 13th to April 19th. It states, "The increased level of activity for Windows 8 is definitely a good sign for Microsoft, particularly as it has sustained itself over the last two months."

It adds:

For advertisers and marketers, this level of adoption for the Windows 8 Consumer Preview hints at two major trends. Firstly, the rapid rate of technological innovation is cutting down on product development times and lifecycles, fundamentally changing the way we market. Furthermore, it illustrates how a new segment can rapidly develop and become a true moving force in any market which has to be catered to in its own ways to fully take advantage of its value.


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Image via Chitika Insights

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You must use Metro, or else we will remove the desktop in Windows 9 and "simplify" it for you to "enjoy" the "enhanced" Metro experience.

xpclient said,
You must use Metro, or else we will remove the desktop in Windows 9 and "simplify" it for you to "enjoy" the "enhanced" Metro experience.

You are the god of scare quotes.

xpclient said,
You must use Metro, or else we will remove the desktop in Windows 9 and "simplify" it for you to "enjoy" the "enhanced" Metro experience.

Not this rubbish again...

Enterprise user here - using it on an asus tablet and loving it. I was just testing it originally but now i am using the tablet as a laptop replacement. Very stable. I have office 2010 also installed and use one note almost every day on the desktop (2010 isn't metro yet)

If is just a body count, the number is meaningless. Just how many of those "installs" represent enterprise/business users?

This is such stupid "news" as it's called. Its right at the start of its product life cycle, its usage can only go up. Point two, how can it possibly be compared to Lion when the potential Windows users out there that could potentially download WIN8 far, far outweigh those mac users that may potentially be trying Lion out. Its just more junk food for google to nibble on in my view.

Dorza said,
This is such stupid "news" as it's called. Its right at the start of its product life cycle, its usage can only go up. Point two, how can it possibly be compared to Lion when the potential Windows users out there that could potentially download WIN8 far, far outweigh those mac users that may potentially be trying Lion out. Its just more junk food for google to nibble on in my view.

The point was not that it went up, but that it has gone up more than expected.

djpailo said,

The point was not that it went up, but that it has gone up more than expected.

Pretty much.

The detractors' concerns have been all about the (admittedly) radically-different user interface (which Apple has, in fact, tried to capitalize on) - however, much to the chagrin of the detractors (as well as Apple) it largely hasn't mattered to the applications themselves, as they work as well as, if not better than, Windows 7. Throw in a much wider variety of (especially mobile) form-factors for Windows 8 to run on (in addition to all the existing hardware) makes for a VERY interesting upgrade/new-hardware season (remember, despite the radical UI change, the hardware specs for Windows 8 remain unchanged from Windows 7).

And that doesn't even count anything that WindowsRT will do.

Dorza said,
This is such stupid "news" as it's called. Its right at the start of its product life cycle, its usage can only go up. Point two, how can it possibly be compared to Lion when the potential Windows users out there that could potentially download WIN8 far, far outweigh those mac users that may potentially be trying Lion out. Its just more junk food for google to nibble on in my view.

For beta software, it's pretty impressive. I'm part of that % as well.

Well it's a free preview and everybody has been curious since it's a massive overhaul.
Now, whether people are actually going to pay for the final version is another question.

Astra.Xtreme said,
Well it's a free preview and everybody has been curious since it's a massive overhaul.
Now, whether people are actually going to pay for the final version is another question.

yeah, I agree, everything is different when money is in the equation. Hell, I don't even think that smartphone OEMs would want to pay for Android when it was pre-ICS.

Astra.Xtreme said,
Well it's a free preview and everybody has been curious since it's a massive overhaul.
Now, whether people are actually going to pay for the final version is another question.

The vast majority of people do not upgrade their Windows installation. They just get the latest version with new computers.

mrp04 said,

The vast majority of people do not upgrade their Windows installation. They just get the latest version with new computers.

Existing computers hugely outnumber new computers though. When Win 8 is released, if the market share doesn't grow very much, then it's just a clear indicator that it's being used on new PCs but not so much on the existing PCs. We'll see.

Astra.Xtreme said,

Existing computers hugely outnumber new computers though. When Win 8 is released, if the market share doesn't grow very much, then it's just a clear indicator that it's being used on new PCs but not so much on the existing PCs. We'll see.

I don't know of many average consumers who go out and buy the latest DVD of Windows and install it on their computer...

The vast majority of upgrades come through new hardware purchases, that's pretty much fact.

Astra.Xtreme said,
Well it's a free preview and everybody has been curious since it's a massive overhaul.
Now, whether people are actually going to pay for the final version is another question.

As stated above, people usually get an upgrade when they buy a new machine. Win8 will have the same perky little tutorial vids that Win95 had when it launched. It'll be a shock to the system but it won't last long. Alternatives are overpriced Macs or … well, Android tablets??

Enron said,
I'm in the "Other" category running Windows for Workgroups.

The problem with that is you can't run 32-bit applications...

sviola said,

The problem with that is you can't run 32-bit applications...

Windows for Workgroups could run 32-bit programs, there was a Win32 addon for WfW 3.11

I've got the consumer preview on a laptop and two desktops. Definitely better experience than the developer's preview, and now that I've gotten used to it, I can see where sysadmins will love it. Once developers upgrade their software to take advantage of live tiles you can have a unified dashboard that can monitor your services on various servers. I'd love to be able to see the status of my Exchange servers, Firewalls, IPS, SAN, VMWare, etc. right on the start screen. You don't have to have everything, and if they set it up like Windows Phone where you can pin sections of the application to the start menu, it could be truly awesome.

Well it kind of would have to right.. I mean if no one had it, and now people do... technically that would be a gain even if it was just 1 person.