Samsung has said that it will begin volume production of flexible displays for smartphones that can be folded next year, and the first such device will go on sale before the end of 2015.
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LG has shown off its new 18-inch flexible OLED, which can be rolled up to a radius of 3cm - while still turned on and without damaging it - and also unveiled its new transparent OLED panel.
Nokia and its research partner SEL have jointly revealed new flexible displays that can be folded into two or three sections, while switched on, or opened up into a flat 5.9-inch 720p OLED.
We've seen concepts of flexible handsets that can be bent into different shapes before, but the MorePhone prototype is a different beast - a phone that changes its own shape to alert users.
Flexible displays remain one of the most hotly-anticipated developments in mobile tech, and Samsung is preparing to show off its latest at CES: a 5.5" 1280x720px bendy screen designed for smartphones.