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Lenovo to drop IBM brand

Lenovo, the world's fourth largest PC maker, plans to phase out the IBM brand to which it acquired rights when it purchased IBM's PC division three years ago. Lenovo sales rose 20% to $4.4bn in... More...

ASUS announces plans to split company and brand

AsusTek Computer Incorported has announced its intention to split in order to maximize competitive performance and minimize potential conflicts of interest. As things currently stand, it's possible for a company that competes with the AsusTek... More...

AMD to Follow Intel's Viiv, Debut Its Own Brand

Advanced Micro Devices is set to introduce a special brand-name for entertainment-oriented personal computers (PCs) running certain chips from the company as well as certain chipsets from the manufacturer's partners among core-logic designers. A separate... More...

Intel Introduces the VIIV Brand

At the second day of the Intel Developer Forum, Intel shed light on its new home entertainment strategies. In what is essentially the equivalent of a Centrino package for the digital home, Intel rolled... More...

Sun Pushes a New Brand of Java

Sun is hoping to gain widespread public recognition like Intel, Microsoft, and Apple. As Sun Microsystems is searching for ways to make Java into a brand name. Competitors have benefited greatly from this... More...

Google Named as #1 Global Brand

Google, the top Internet search engine which is expected by bankers to list its shares this year, has gained a fillip as it was named Global Brand of the Year by consultants Interbrand for the... More...

NVIDIA NV38 Brand Name Revealed

In the latest Detonator FX 45.33 drivers that address flickering issues of the GeForce FX 5900-series there are identification strings for NVIDIA soon-to-be-released code-named NV38 GPU. Apparently, the official brand name for the part will... More...

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