It's not official yet - the announcement is rumored to be happening on Thursday - but Verizon reportedly showed its new logo to its staff earlier today, and it's already begun appearing in the wild.
How to tune in to Microsoft's New York Windows 10 devices event today
...of Google's greatest, the wait for Microsoft's latest, and BlackBerry's bad day
Leaked slides confirm Lumia 950 + 950 XL specs, 'Display Dock'
Tesoro Excalibur Spectrum, a colorful Mechanical keyboard review
Google unveiled its new logo and brand identity system yesterday, and reactions have been somewhat mixed so far. But the company considered many other alternatives, including some radical options.
Google has unveiled a new logo and brand identity, which it says more closely aligns with the ubiquity of its products, and "shows you when the Google magic is working for you".
Two of the most enduring brands in the UK mobile market are being phased out from today, as EE is killing off T-Mobile and Orange to focus on selling its 4G services to new and existing customers.
Amid recent speculation over the licensing of its brand, Nokia has now said it's "up to something", posting a mysterious image showing a black box with the Nokia logo, along with tomorrow's date.
Just a couple of days ago, the first pictures and specifications of the first Microsoft branded phone were revealed. The supposed entry-level smartphone is set to be announced this Tuesday.
Yesterday,the first images of a RM 1090 Microsoft Lumia branded phone were leaked and now it looks like the specs have surfaced as well; this phone will be targeted at the low end of the spectrum.
The phasing out of the Nokia brand from Microsoft's device range looks set to kick up a gear, as the company begins the next stage in its transition from 'Nokia Lumia' to 'Microsoft Lumia' handsets.
With the Nokia name disappearing from its handsets soon, Microsoft will be changing the way it brands its mobile devices. But would Microsoft-branded phones really appeal to potential buyers?
Microsoft appears ready to drop the Nokia brand from its mobile devices naming scheme, as the company launched a website called "Microsoft Devices" for phones made by the former Nokia unit.
After it emerged recently that Microsoft plans to drop its Windows Phone brand in the coming months, an official image for a new device shows the handset featuring the 'Windows' logo.
Some folks got a bit confused this week, believing that Microsoft's decision to drop the Nokia brand from its devices means the end of Nokia itself - but the company says it's "still very much alive".
Apple raised a few eyebrows by naming its wearable device the 'Apple Watch', but even its CEO has referred to it as the iWatch - a name that the company registered as a trademark in several countries.
A leaked document offers some insights into the branding decisions behind Microsoft's acquisition of Nokia's devices and services business, although many questions still remain.
The way phones, tablets, software and services are branded is becoming confusing and at times cliché. Why is it so difficult to name a product, and what is the obsession with the letter 'i'?
The upcoming rebranding of SkyDrive will likely happen in the near future and the name ‘New Drive' has been floating around the web but this will not be the name of the service.
Microsoft has dropped the "RT" from the name of the original Surface tablet on its official website although, as with its last Surface rebranding, it didn't formally announce the changes.
A video that was shown off during the Windows Phone 8 keynote has been put up on YouTube that shows the company's branding strategy that it will use to sell Windows Phone 8 to consumers.
Ultra-conservative Russian Orthodox Christians have taken offence over Apple's logo, believing it to be anti-Christian, and replacing the bitten fruit symbol on the company's products with a crucifix.
Amid all of the excitement today surrounding Microsoft's E3 announcement, one service did not come out on the other-side fair so well. The Zune branding is now confirmed dead but the spirit lives on.
Earlier today it was reported that Microsoft was going to be killing off the Zune branding. This information detailed out that Microsoft was going to blend the Zune branding into other services and eventually kill...
The big news over the past few days has been the partnership between Microsoft and Nokia. With Nokia given exclusive rights to further customize the platform and the ability to make great hardware, the partnership...
It wasn’t too long ago that AMD dropped a boat load of cash and stock to purchase ATI in one of the largest mergers in recent times. The $5.4 billion dollar investment, fortunately for AMD,...
On Wednesday, Intel posted a statement on their website explaining how their branding will look in the future; as CNET reports, the hardware company will be splitting their Core CPU range into three categories: i3,...
With the launch of Advanced Micro Devices Incorporated's Athlon X2 BE-2350 and 2300 processors on June 5th, AMD will debut its new naming scheme for its product lineup. The new naming scheme designates the first...
The Live branding at Microsoft seems to be under-going some drastic changes with the launch of MSN Soapbox, previously branded Live Soapbox, that along with the LiveSide news announcement yesterday on MSN Shopping (previously Windows...
Thanks to a sharp eyed Neowin reader who spotted this press release on AMD.com we can end the speculation on the future of ATI as a brand (or not). The ATI website now redirects to...
On February 16, Microsoft will be disclosing the Office "12" SKU line-up, product branding, and some directional pricing information to the press. The February 16 date is a press-focused...
We just received word that Microsoft has updated their Internet Explorer 7 browser graphics: "Hopefully, by now you've seen from our posts that there are a lot of new features and work...
Intel announced today that it will be adding the letter "j" to the model number on its processors that features security enhancements. The processor in question are all Pentium 4, Pentium M and Celeron...
Intel will rename its Celeron chips produced using 90nm process technology launching this June. The main idea of the action is to help customers to distinguish between various value chips. All Celeron processors...
Chipmaking giant Intel is considering the creation of a separate consumer brand for processors used in portable devices as it battles Motorola for market and mind share. The core architecture of Intel's handheld processors is...