Microsoft has launched a new streaming video app for Xbox 360 owners, Machinima, it's also the first such app that launches to all of the Xbox 360's markets worldwide. More...

Microsoft has announced plans to launch Halo 4: Forward Unto Dawn, a live action web series based on the Halo franchise that will launch before Halo 4's release on November 6th. More...

Joystiq is covering the Blizzard/Xfire sponsored World of Warcraft machinima contest, and includes all 8 winning videos for you to watch and enjoy along with some of the runner-up videos. The... More...

With that brand-building spirit in mind, the series received some added weight behind it today. This morning, EA announced it was partnering with Rooster Teeth Productions to create movies based on The Sims 2 game.... More...