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Walls Without Windows

Microsoft is about to unleash its $300 million Vista marketing campaign. Can negative perceptions be changed? That's an answer that can only come from seeing the campaign. Marketing isn't just enough. Microsoft has to do... More...

Yahoo Marketing Exec Quits

Yahoo Inc.'s chief marketing officer, Cammie Dunaway, is leaving the company in two weeks, joining a management exodus that has unfolded as the Internet icon struggles to snap out of a financial funk. The Sunnyvale-based... More...

Windows Vista Marketing Shaping Up

Although we are still months away from the initial release of Windows Vista, Microsoft is hard at work planning to hype up their next-generation OS. Bill Gates has reportedly told the Vista marketing team that... More...

Marketing Mishaps

Thanks to Tweaktown for their email alert to a new article (or should I say Rant?) on Marketting Mishaps, follow the link below for the full article."It's baffling to consider how third-party board vendors stay... More...

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