Microsoft has announced that a new study from Nielsen shows that consumers seem to like in-app Windows 8 ads, and used Nielsen's NeuroFocus approach to measure brain impulses as part of the study.
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With the rapid rise of social media, Nielsen and Twitter have entered into a multi-year agreement that will see social activity complementing existing Nielsen ratings to help improve programming.
A new survey of both children and adults shows that, among technology gadgets, the iPad is the gift both groups want the most in the next six months, with the Surface low on the list.
A new study conducted by Nielsen has revealed that users of the Nokia Lumia 900 are 96% satisfied with their device, and 91% think it is better than other devices on the market.
A new survey from Nielsen shows that a slight majority of mobile phone owners in the US now own a smartphone, with Android-based devices leading the pack.
A new study by Nielsen shows that smartphones powered by Google's Android operating system continue to gain market share in the US compared to all the other mobile OSes.
A new study by Nielsen shows that Facebook takes up more time from US web users than any other web brand with a whopping 53.5 billion minutes per month.
if you decided to make your next wireless phone one of the smartphone variety you are most definitely not alone. According to a new survey revealed today by Nielsen, 55 percent of people in the...
More and more US wireless phone users are making the switch from regular phones to the "smartphone" line so you can expect to see larger amounts of data being used by those phone customers as...
Nielsen revealed some interesting statistics today regarding the popularity of mobile operating systems (based on October 2010 data). If anything, the data shows that the ongoing battle in the mobile sector is at a climax,...
Nielsen/NetRatings, a leading online measurement service, plans to stop ranking sites by number of page views and begin tracking how long visitors spend at the sites. Although Nielsen already measures average time spent and average...
In-game ads set to become big business in the coming years Publisher Activision is working with advertising industry specialists Nielsen to promote in-game advertising, with the two companies planning to supply new tools...