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Microsoft claims that the first wave of its NUads, interactive TV ads featured on its Xbox 360 console, got 37 percent of the people who watched them to actually interact with the ads.
Microsoft announced today that it has signed up the first companies that will offer ads running on Microsoft's Kinect-based NUads interactive TV advertising format.
Microsoft has sent Neowin a statement concerning information that was reported earlier this week concerning the company's plans for its Kinect-based NUads TV commercial project.
Microsoft is working on a program that will use its Kinect technology to develop what it calls NUads, which actually lets TV advertisers watch how an audience reacts to TV commercials.
Microsoft went all out at E3 2011 to show that its Kinect motion controller camera for its Xbox 360 game console was its main thrust for games in the future. But is Microsoft planning to...